|Apple's iAd Workbench, which debuted this past June, allows developers a simple way to promote their own apps through iAd with campaigns starting at just $50, and giving them tools to better target potential buyers and find out how effective the advertising is. The program, part of the developer portal iTunes Connect, has now been expanded to countries outside the US. The tool is now available in nine additional countries.
The program has been expanded to be available in Canada, the UK, France, Germany, Spain, Italy, Japan, Australia and New Zealand. Ads created with the program can be targeted based on various criteria, including location, previous App Store downloads, specific categories or other criteria.
Developers have the option of setting a specific budget amount, and paying on either cost-per-acquisition (CPA) or cost-per-click (CPC). Statistics can give developers the numbers of people who saw the ad, taped on it, and ultimately downloaded the program or signed up for the service.