|Apple is no longer planning to ship a dedicated TV set in 2014, claims NPD DisplaySearch. The firm quotes sources in the TV supply chain industry, who add that one of the main obstacles is the company's inability to secure deals for proprietary content. While Apple is potentially an attractive partner, earlier reports have suggested that TV networks are reluctant to risk the lucrative deals they have with cable and satellite companies, which typically bundle channels into packages.
NPD claims that a TV set was originally due to launch in the second half of 2014. Instead the product has been put on hold while Apple focuses on other endeavors, namely the iWatch.
The director of North American TV research for NPD DisplaySearch, Paul Gagnon, speculates that Apple may also be seeing less financial incentive to make a TV. Peripherals like the Roku, the Chromecast, and the Apple TV set-top are thought to be eliminating the need for a "smart" TV in the first place. "Indeed, the existing Apple TV box may be an impediment to Apple's success with a smart TV product, which as a category, is not growing in the US as many had hoped for," Gagnon writes. "Our most recent smart TV forecast is that they will only account for about a quarter of TV shipments in 2013, and grow very slowly from there, with the focus on low-end premium models."