|Adding to the wearable fitness tracker market and growing its own line of health monitoring devices, Fitbug has launched the Orb. The Fitbug Orb combines technology that tracks movement and sleep patterns, with KiK, a digital coach that helps people set, monitor and where necessary prompts users to act to achieve preset goals.
The button-sized Fitbug Orb can be worn in different ways to suit individual styles or social settings. Whether placed on the belt, wrist, or lanyard, or clipped on or beneath clothing, the small device tracks information including steps, aerobic steps/time, distance, calories burned, speed, and sleep. The Bluetooth Smart Orb then syncs this information to iOS devices or the Samsung Galaxy S4 and the KiK digital coach platform.
KiK leverages eight years of Fitbug global data and sophisticated algorithms designed by nutritionists and sports scientists to calculate realistic weekly targets for users to hit. When KiK sees a user is performing well, it sends regular feedback, advice and encouragement by way of emails and smartphone alerts. If KiK senses a user is in danger of missing a goal, it will send a friendly “nudge” to get them back on track in a way that is proven to increase results.
The company claims that in the first four weeks of membership, most inactive Fitbug members increase daily activity by an average of 265 percent. Data shows this improvement is maintained over 12 months following purchase, suggesting that the gains in activity are long-lasting.
The device is available in white, pink, or black. The Fitbug Orb is the latest addition to the Fitbug family of Bluetooth 4.0-enabled devices, which includes the Fitbug Go, Fitbug Air, and Fitbug Wow scales. The Fitbug Orb is priced at $50, and available across North America.