|Microsoft is airing a new TV ad for Windows 8 tablets targeting their main competition, the Apple iPad. The spot points out that the iPad is missing equivalents to Windows 8 features like Live Tiles and true multitasking, and that at $449, a 64GB ASUS VivoTab Smart tablet is far cheaper than a comparable 64GB iPad, which is $699. Narrating everything is a Siri-like voice trying to defend Apple.
Microsoft is still fighting to gain marketshare in the tablet world. While the iPad has seen some of its share slip in the past year, most of that shift is believed to be favoring Android-based tablets like the Nexus 7 and the Kindle Fire. Microsoft's own Surface tablets have seen relatively marginal sales so far.