|Apple has begun hiring for Maps "ground truth" workers in several more regions around the globe, expanding beyond recent Australian recruiting. The new regions include the US, eastern and western Europe, Japan, Asia-Pacific, the Americas, and the Middle East and Africa. In each case Apple is searching for a manager whose team is expected to test new code and data, comparing remotely-collected maps against "known truths" about a region's geography, as well as content in rival mapping applications. In the US, a team must use "local expertise" to gather additional feedback.
The hiring suggests that Apple is working quickly to try to improve the accuracy of iOS 6 Maps content. Complaints began almost immediately after iOS 6's release; the situation was particularly bad in Australia, where one inaccuracy stranded a number of people over 40 miles away from their destination, in some cases forcing emergency services to come to the rescue. Prior to iOS 6 Apple relied on Google for Maps data, which is generally considered more accurate.