View this article at: http://www.macnn.com/articles/12/11/26/itunes.card.business.estimated.to.be.worth.over.260m.to.third.parties/
Monday, Nov 26, 2012 3:42pm
iTunes gift cards now available through Facebook Gifts
Digital iTunes Store gift cards are now on sale through Facebook Gifts, Facebook has announced. Cards can be bought in $10, $15, $25, and $50 denominations, and are the same as sending a "virtual" card to someone directly from iTunes. When sending a card, buyers also have the option of recommending specific content, including albums, songs, e-books, movies, games, and apps.

Industry sources for AllThingsD say that of the $7.5 billion Apple made from the iTunes Store during FY2012, over $2 billion of that came from gift cards. Third-party retailers allegedly keep about 13 percent of the value of each card sold, which translates into a market of about $260 million. Facebook's entry into the market could potentially be disruptive, since it creates another easier alternative to physical cards.