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AAPL Stock: 443.49 ( + 1.35 )

http://www.macnn.com/articles/01/10/12/thestreet:.imovie/

TheStreet: iMovie will satisfy amateurs

updated 09:45 am EDT, Fri October 12, 2001

 
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TheStreet.com's review of iMovie says that "Apple's advertising campaign is oddly compelling: Not because you've always wanted to elope to a tropical isle and don't know how to break it to your parents, but because we've all had the urge to climb into the director's chair. iMovie is your beginner's course."


by MacNN Staff

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 software, video editing
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Comments

  1. CeeDion

    Fresh-Faced Recruit

    Joined: Apr 2001

    0

    iMovie?

    Isn't the elopement commercial for idvd or the SuperDrive?

  1. cbojanower

    Fresh-Faced Recruit

    Joined: Sep 2000

    0

    iDVD

    Althought the commercial highlights SuperDrive and iVDVD, the underlying message is the whole Digital hub idea. It's really a commercial for iMovie, iDVD and SuperDrive. They make the assumption (right or wrong) that viewers have seen the previous iMovie commercials .

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