http://www.macnn.com/articles/01/09/05/morningstar:.retail/
Morningstar: retail to help Apple marketshare
updated 12:20 pm EDT, Wed September 5, 2001
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A Morningstar article talks about Apple's retail strategy and its potential to increase Apple's 5% market share: "Since Apple's customers are so loyal, the company tends to do much better among customers who actually have hands-on experience with Macs."
