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http://www.macnn.com/articles/01/09/04/apple.store/

Apple Store Boston grand opening notes

updated 11:25 am EDT, Tue September 4, 2001

 
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Barrett Madden passed along some comments about the AppleStore in the North Shore Mall in Boston, which had its grand opening this past weekend:

"The line that morning went to the opposite end of the mall, and by the time I arrived that afternoon, it had settled down to a steady 15 minute wait for people to enter the store, due to the volume of pedestrian traffic.

"Apple was handing out T-shirts that a translucent-style blue apple and the word Northshore on the front, and a barcode with an apple cut out of it and the words Shop Different on the back. Very cool. Purchases were bagged in translucent blue bags with a white apple on them, and were visible throughout the mall."


by MacNN Staff

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Comments

  1. Moderator

    Mac Elite

    Joined: Jun 2001

    0

    Except one thing

    I went, enjoyed looking around..and then proceeded to drive 20 minutes to the Nashua NH CompUSA to buy an iBook for my girlfriend at a $70 savings (no sales tax).

    Why put an Apple Store minutes from the border?

  1. berserkintosh

    Fresh-Faced Recruit

    Joined: Jul 2003

    0

    so people see

    so people see the namebrand and the products when they pass by. unlike comp usa where a apple store is shoved in the bak corner with giant think different posters with broken demos and dead computers. apple wanted to negate that image so they opened these stores so thousands people could see thier products 1st hand. also they are persoanlly training or funding a employee in each comp usa store so they are more knowledgeable and burn the other sales reps.
    @yahoo.com

  1. BTP

    Mac Elite

    Joined: Feb 2001

    0

    New Hampshire may have..

    ..no sales tax, but the Apple Store in Peabody has a Victoria's Secret next to it. ;)

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