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http://www.macnn.com/articles/01/08/14/forbes.com:.iomega's/

Forbes.com: Iomega's grim future, unless...

updated 04:15 pm EDT, Tue August 14, 2001

 
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Forbes.com asks, "Can anything save Iomega?" in an article that discusses the company's struggle to move beyond its languishing Zip and Jaz product lines. Author Arik Hesseldahl believes that the company's one hope for long-term survival is to offer its storage products for inclusion in other products, such as integrating its Peerless drive, which uses cartridges that hold up to 20 GB of data, into in-car digital audio players or a TV set-top box.


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  1. mr100percent

    Forum Regular

    Joined: Dec 1999

    0
    08/14, 06:15pm | report spam | Reply |

    Peerless

    Peerless is very good, it's not too expensive, and works with FireWire and USB, and really portable

  1. raphaelf

    Fresh-Faced Recruit

    Joined: Mar 1999

    0
    08/14, 06:54pm | report spam | Reply |

    Peerless is a joke

    Why get a peerless drive instead of a firewire drive that is just as fast or faster and doesn't require one to waste money on docks for all of one's computers?

  1. mmihalik

    Fresh-Faced Recruit

    Joined: Oct 1999

    0
    08/15, 01:15am | report spam | Reply |

    It's more than FW or USB

    Iomega needs to figure out a way to grow with significant revenues.

    They will not be able to do that with Firewire, USB, or Peerless. they are trying to be big in a market that is not. Only so many people need add on storage; a small percentage of the installed base or new computer buyer.

    Just think how many customers must purchase a drive to make 500M or 1B in revenue.

    No matter how convenient Firewire or USB or Peerless are, there just aren't enough customers around that need this kind of solution.

    Also remember that Iomega is not a true manufacturer of disk drive technology. If the market were truly large enough, the big boys like IBM, Seagate, or Maxtor would address the opportunity with a solution. Iomega is just not in the same league.

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