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http://www.macnn.com/articles/01/06/26/tech:.windows/

Tech: Windows XP marketing to hit $1 billion

updated 05:30 pm EDT, Tue June 26, 2001

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Evening tech news: Microsoft, along with Intel, PC makers, and retailers, plans on spending $1 billion promoting Windows XP, its upcoming operating system; Palm announced a fourth quarter loss of $89.2 million on revenue of $165.3 million, as well as more than $435 million in charges after writing off a glut of unsold products; and 3Com said today that its net loss widened to $518 million for its fiscal fourth quarter, and it does not expect an industry turnaround anytime soon.

by MacNN Staff

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06/26, 05:50pm | report spam | close Reply | delete
Time to buy.

Time to buy Apple stock and sell any M$ stock.

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06/26, 05:50pm | report spam | close Reply | delete
$ 1 billion

Is this story saying that Microsoft etc will spend $ 1 billion in advertising ? Call me an anti-trust lawyer.

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06/26, 05:58pm | report spam | close Reply | delete
In other words...

MSFT wants to avoid the marketing disaster of Windows ME, which didn't sell well at all. They're going to pummel people just like they did with Windows 95.

But 95 was such a dramatic leap from 3.1, it'll be interesting to see if XP can really pursuade 95/98 users to upgrade...

I'm not holding my breath. I know tons of people who use Win 98 and don't want anything more / else.

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06/26, 06:17pm | report spam | close Reply | delete
Good...

...for everyone in the advertising and media industries.

We'll take their money and happily bang out MS ads all day... using our Macs!

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06/26, 08:06pm | report spam | close Reply | delete
MS Tower

So does this mean we're going to see another giant advertisement down the side of the CN Tower like we did for Windows 95? And will Best Buy use WinXP as a marketing ploy again? "Windows 95 Computer Revolution" my butt! That revolution happened in 1984! Donchya remember the commercial? :)

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06/26, 08:50pm | report spam | close Reply | delete
ms

all your 1984 belong to us

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06/27, 12:14am | report spam | close Reply | delete
You missed the point

The story is that Intel, M$ and most of the larger PC makers are pooling their resources (i.e.) money to promote XP. When was the last time that Moto. or IBM spent a dime to promote power pc or Mac OS? I don't know how but we need to get Moto and IBM on the OS X bandwagon.

Any sugestions?

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06/27, 02:50am | report spam | close Reply | delete
Hmm�

I'll bet that we will see yet another MS campaign telling you that all the troubles of the previous Windows version will be over if you upgrade.

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06/27, 06:53am | report spam | close Reply | delete
I don't think you get it

If M$ spends 1 billion for XP than this is going to reach the entire world! Everybody! And if the ads are good (M$ commercials are always good, why else would they be marketleader) , then people who don't know better (my dad for example) will say: "Wow, this must be a kickass OS!"

So, Apple has a big problem now!

They better do something quick!

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06/27, 08:18am | report spam | close Reply | delete
Palm

Palm, is looking more and more ripe for a buy-out, are listening Steve? Do it, man!

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06/27, 08:41am | report spam | close Reply | delete
The Mac Faithful

I love stirring up you freaks. You guys are just jealous that MS knows how to market the h*** out of their products. You guys keep whining about the superior Mac OS but what you've failed to recognize is that MS has kept making their products better and better. (Spare me the 'Macs are more efficient' bs.) If Apple weren't run by a bunch wussies they wouldn't be 3rd fiddle in a 2 piece band. Yes, Apple will be around for some time, BUT THEY SUCK AT promoting their products, they SUCK SO BAD at it that this XP campaign will make Mac OS X look like you're ugly step sister. How about that discombobulated ranting that proves nothing???

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06/27, 10:17am | report spam | close Reply | delete
Re: The mac Faithful

How exactly are statements like "Mac's are more efficient" (or easier to use, for that matter) BS?

Explain yourself, don't make random posts without backing up what you are trying to say with facts. I can only conclude that you've never used a Mac, every windows zealot I've introduced to a Mac backtracks pretty quickly when presented with the plain old truth. One that your too scared to admit.

MS thought DOS was the way to go, Apple though it was a GUI? Clearly, MS was right...

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06/27, 11:59am | report spam | close Reply | delete
Re: The mac Faithful

How exactly are statements like "Mac's are more efficient" (or easier to use, for that matter) BS?

...I can only conclude that you've never used a Mac, every windows zealot I've introduced to a Mac backtracks pretty quickly when presented with the plain old truth. One that your too scared to admit.

MS thought DOS was the way to go, Apple though it was a GUI? Clearly, MS was right...

It's so easy to rope you in. Score another for the 'Faithful'. Suckers. Actually, your assumptions are, as usual, incorrect. I am posting this from my Ti PB, and not my first Mac btw. And unlike most of the blind fools that foam at the mouth whenever their beloved Mac is insulted, I like to think that I'm not a sucker for something that isn�t always �the best�. You guys can argue the 'efficiency' thing 'till you're blue in the face. The cold hard fact is that most people aren't models of efficiency themselves and utilize their tools to their maximum capability. Fine, save an hour or two in Photoshop, if it really works for you, then it is best. But you can't think that Windows isn't as useful as a Mac, and you can�t be so na�ve to think that it�s not a more successful product.

I used to preach the Mac line until I needed a PC, then guess what happened? I started using it and much to my surprise it worked really well, it was even cooler in some aspects. Yeah, I love the Mac, only I'm finding that it doesn't have half the stuff I can get on a PC that I find useful (never mind that fact that it is falling by the wayside on the internet). The best part is that I sit next to a Mac bigot that scoffs at the idea of using a PC. The funny part? His machine literally crashes 5 or 6 times a day. It�s a new PB too. My doesn�t crash at all, so he must be doing something silly. But he keeps doing it and telling me I�m stupid for using a PC that also never crashes. Doesn�t that seem a bit hypocritical? The part that proves my point though, is that he still gets his work done, because as he�s rebooting he�s got time to do other things, now normally, he doesn�t need the inbetween crash time to get other stuff done, he has to switch gears like all of us do to get other things done. Work involves doing lots of things other than utilizing the machine at 100%. So unless you�re running all day long, all day strong, who cares if your computer is 5% more efficient when you�re not?

So when I come in here and see the same old trash thrown out by the mac bigots laughing at Microsoft and their 1 Billion dollar marketing arm, I laugh to myself and think how foolish some of you are for being so hypocritical. You lament people for being brainless and using a PC, but it�s really nothing more than saying people that drive Fords are all idiots. They�re not. Ford is more successful than most others. Who cares who invented the GUI, Windows is a great product and works well. I'm not saying that the Mac isn't more intuiti

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06/27, 12:01pm | report spam | close Reply | delete
Part II

I'm not saying that the Mac isn't more intuitive or elegant in some areas, that doesn't matter. I also don't call you idiots for using a Mac, I call you idiots for your ignorant uninformed opinions of Microsoft and their obvious dominance over the Apple.

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06/27, 03:48pm | report spam | close Reply | delete
YOU DUMBASS!!!

"I don't know how but we need to get Moto and IBM on the OS X bandwagon."

I'll take care of that this weekend, man. No worries.

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06/27, 04:05pm | report spam | close Reply | delete
Re: Re: The Mac Faithful

You own a Mac? Yeah, and George Bush has an IQ over 50.

Your Photoshop comment was poorly thought out. As your not a Mac user, I'll explain it to you: The reason Mac users use Photoshop as an example it is to illustrate that if you use the same application that has been fully optimised for P4 and G4, (you know, a FAIR test) the Mac will out-gun it every time. Thereby dispelling the myth that raw processor speed equals performance, that's all.

How can you say that an OS being more intuitive or elegant/easier to use doesn't matter?! That's the whole point! Why drive a ford when you can get a BMW? Why fly coach when you can travel business class? The goal of an OS should be to facilitate the user to get from A-B in the easiest, most comfortable way possible to perform a given task.
The Mac OS does this, windows does not.

We buy Macs because they were designed by guys/gals that actually gave a damn when designed the product: from the hardware right through to the OS. Mac's are designed by artists for artists. PC's running windows are designed by bean counters for bean counters, devoid of heart, reeking of cold uncaring sterility.

You say that the MS OS get's better with each release? Great, so they have progressed from bullshit to plain old s***?

No-one is sitting here stating that MS isn't in near total control of the computing desktop, it just hacks us off when people like you seem to take great pleasure in re-stating this disturbing fact. Having one company control everything is a recipe for disaster. MS weren't in court recently for doing nothing, you know...

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Tech: Windows XP marketing to hit $1 billion

updated 05:30 pm EDT, Tue June 26, 2001

Time to buy.

$ 1 billion

In other words...

Good...

MS Tower

ms

You missed the point

Hmm�

I don't think you get it

Palm

The Mac Faithful

Re: The mac Faithful

Re: The mac Faithful

Part II

YOU DUMBASS!!!

Re: Re: The Mac Faithful

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Tech: Windows XP marketing to hit $1 billion

updated 05:30 pm EDT, Tue June 26, 2001

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Time to buy.

$ 1 billion

In other words...

Good...

MS Tower

ms

You missed the point

Hmm�

I don't think you get it

Palm

The Mac Faithful

Re: The mac Faithful

Re: The mac Faithful

Part II

YOU DUMBASS!!!

Re: Re: The Mac Faithful

Login Here

Register for our weekly email newsletter:

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Subscribe

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Most Read

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