http://www.macnn.com/articles/01/06/26/apple.australia/
Apple Australia begins iWant campaign
updated 06:40 am EDT, Tue June 26, 2001
",
0, 0);
Australian reader Jono Haysom writes about a new marketing campaign Down Under:
"Apple Australia has released its new campaign iWant. In a mass mail out today up to 200,000 Apple users and registered users received an Apple Store brochure with the word iOpener on the front. The brochure shows what's available in the stores and information on the listed products (and yes the brochure is in aqua). It appears that Apple Australia back into the swing of things after the collapse and demise of the failed Buzzle retail chain still paying off a hefty 30million debt...Only time will tell."
Joined:
No Cube
I picked up a copy of the brochure about a month ago from my local AppleCentre. There's no Cube listed! So the demise of the Cube was forecast for those with hindsight.