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http://www.macnn.com/articles/01/06/20/quarkwrapture.1.5:/

QuarkWrapture 1.5: packaging design software

updated 01:25 am EDT, Wed June 20, 2001

 
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Quark yesterday released QuarkWrapture 1.5, an upgrade to its packaging software with new support for "bottles and cans," Flash/TIFF export, and larger page sizes and other visualization features.

QuarkWrapture, a $7,000 package conceptualization tool that fuses a CAD structure to a graphic design, creating a virtual package in a single file, generates a 3-D rendering of that package that can be shared electronically.

Version 1.5 brings support for viewing and manipulating multiple piece scenes, visualizing cylindrical objects ("bottles and cans") and virtual 3-D mockup controls, including package attributes (finish, texture, and thickness) and rendering attributes (lighting intensity, camera focal length, and background color).

The update also adds export routines for Macromedia Flash format and high-resolution TIFF files to the already included JPEG and QuickTime VR export functions. Animated folding sequences can be exported as QuickTime movies as well. It also supports larger page sizes of up to 96" x 96" for point of purchase display designs and improves its magnification feature for high-fidelity viewing of the virtual mockup. Finally, it offers improved guide support, allowing easy selection of multiple guides for more efficient control over structural elements.


by MacNN Staff

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Comments

  1. 0

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    Wow!

    I didn't realize Quark was still in business.

    I mean, you couldn't tell from their release schedule. Quark 5 is due sometime in the next few years, and upon first release it won't even be carbonized. That's great. And it's icons and tool bars will rival that of MacPaint II. Awesome!

    Take my sarcasm with a grain of salt. I love QuarkXPress... but please, it's so 1998.

    -p.

  1. 0

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    me too, me too

    I didn't realize Quark was still in business.

    I mean, you couldn't tell from their release schedule. Quark 5 is due sometime in the next few years, and upon first release it won't even be carbonized. That's great. And it's icons and tool bars will rival that of MacPaint II. Awesome!

    Take my sarcasm with a grain of salt. I love QuarkXPress... but please, it's so 1998.

    -mb.

  1. 0

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    No Carbon/Cocoa

    No sale.

  1. 0

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    yawn


    but hey...this wrapture app. who are the competitors already ? are there any ? Besides, would some one please mind telling me why on earth someone designing wraptures/package-design really need .swf export ??? I mean, nice feature - but is it really a major feature ?

  1. 0

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    yawn...swf export

    well dude, pretty soon, 9 out of 10 packages will ship WITH the Flash plugin.
    didn't you know?

  1. 0

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    Hey

    all 6 customers of this 7 THOUSAND dollar package WANTED Flash support.. and as y'all know full well, quack listens to it's customers!

    I hear that the next version will have full movie making capabilities. But that one is going to have an upgrasde fee.. probably only 2-3 thousand.

  1. 0

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    Not Worth It

    I Beta tested Wrapture because we do a lot of packaging. It's not worth $7000 to be able to create a quicktime movie of the package. For $900 worth for Illustrator, a 3D program, and an extra 2 hours of labour I can do the same thing. When Quark told me the price, I told them to give their head a shake! No Response. It's was a good idea, but too late, too expensive. The industry standard is Illustrator, no company is going to convert to a proprietory format that cannot be exchanged with others.

  1. 0

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    Quark?

    Who's Quark?

  1. 0

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    Quark

    I remember 10 years ago when I was a student, Quark was HOT! They really drove that company into the ditch!
    Quark's done, stick a fork in it!

  1. 0

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    No fork quite yet

    Quark is still around 'cos there still isn't strong competition in the page layout arena. I work for a service bureau, and while we do get a lot of jobs in PageMaker 6.5 (which is still years behind just like Quark), we get darn few jobs in InDesign. There simply hasn't been much progress in this arena in recent years and as such, Quark has been able to hang on. QuarkXPress 4 is still our (and many designers') layout package of choice, barring anything better coming along. (PageMaker 7 is due out this summer--I guess Adobe now admits that InDesign hasn't exactly taken PageMaker's place, eh?)
    Had they been up against real competition, Quark would indeed be dead & buried by now.

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