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http://www.macnn.com/articles/01/06/06/media.raves/

Media raves about Final Cut Pro 2.0

updated 06:55 am EDT, Wed June 6, 2001

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ZDNet's positive review of Final Cut Pro 2.0 talks about some of the much welcomed improvements to the digital video editing software: "[the] target market has grown well beyond the professional-consumer level to include video and film professionals at the highest levels." Meanwhile, Salon.com's review says that Final Cut Pro 2.0 "makes film editing affordable -- and threatens industry leader Avid."

by MacNN Staff

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06/06, 07:22am | report spam | close Reply | delete
First Post HI

ALOHA

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06/06, 08:01am | report spam | close Reply | delete
g o o d

It is great pice of software. I am waiting for the OSX version. After that, I am gonna throw my os 9 in the trash

byla

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06/06, 09:00am | report spam | close Reply | delete
Avid?

Who's Avid? Just kidding, I know they're the money-losing parent company of healthy Digidesign (who never threatened to pull Mac support). Right? :-)

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06/06, 09:08am | report spam | close Reply | delete
All your

S***** PC based non-linear editors are belong to Final Cut Pro.

Make your time

Cats

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06/06, 10:04am | report spam | close Reply | delete
Avid Get signal

you are on the way to destruction.

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06/06, 10:13am | report spam | close Reply | delete
Avid going ...

...of business in five years' time. Apple buys Digidesign division at bargain prices :-)

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06/06, 10:28am | report spam | close Reply | delete
Media 100

FCP beats down Avid? Oh, just like Media 100 was going to do? And, by the way, if you think you can match Avid Media Composer performance with $1000 FCP, then you shall be extremely disappointed.

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06/06, 10:40am | report spam | close Reply | delete
salon.coma rticle

"FCP beats down Avid? Oh, just like Media 100 was going to do? And, by the way, if you think you can match Avid Media Composer performance with $1000 FCP, then you shall be extremely disappointed."

I am not saying it does, but the Salon.com article was very interesting in this regard.

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06/06, 10:42am | report spam | close Reply | delete
FCP + Matrx RT=?

�if you think you can match Avid Media Composer performance with $1000 FCP, then you shall be extremely disappointed.�

Throw the Matrox RT card into the mix and you have quite a decent system for way less money that Avid's offerings.

Dinosaurs are on their way out - anyone remember New England Digital?

Yes, Apple buy Digidesign!!!!

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06/06, 10:56am | report spam | close Reply | delete
dinosaurs

Yes, the high priced dinosaurs of broadcast quality non-linear are on the way out, being replaced by FCP systems.

And it shows. Watch any of the discovery/learning/history programs that are being put together on a shoestring budget with these things. Lip sync is getting so bad even my mother is complaining about it.

Before this "revolution" I can't remember seeing a dropped frame on tv. While still rare, it does happen now.

FCp is easily the best editor at this level, but to throw out a 150,000 avid suite to use it is sheer folly.

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06/06, 11:37am | report spam | close Reply | delete
Avid Hardly Threatened

It seems most aren't familiar with Avid's full product lineup these days. They don't just make Media Composer Systems anymore. First off, FCP isn't going to compete with, say, a Media Composer 10000 or a Film Composer. Period. What it will compete with are perhaps some of those looking at the MCXpress, although to be perfectly honest, the MCXpress was the best thing Avid built in a while.

But Avid, intelligently enough, has been moving to uncompressed systems, and no, FCP won't be competing with that. FCP is awfully nice, and has a great price. But an Avid killer, no. The Avid MC is a tried and true 10+ year old product that is more broadcast friendly out of the box than FCP. Sorry, but if I was Avid, I wouldn't be terribly worried.

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06/06, 11:50am | report spam | close Reply | delete
Consumer?

Since when did FCP fall into the consumer space?

Wasn't FCP the low-end of all PROFESSIONAL DV editing from the start?

Not everything Apple makes is for pro-sumers. They have this app called iMovie for the dullards out there who have no clue what keyframes or SMPTE is or what NTSC or PAL mean.

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06/06, 11:57am | report spam | close Reply | delete
don't buy digidesign

Protools is just as bad. Brain drain them, but don't buy them.

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06/06, 12:03pm | report spam | close Reply | delete
affordable?

...sure seems Salon went out of their way to stress the affordability of FCP , mentioning that it was highly pirated and therefore free to the needy (yeahyeah, starving artists, starving musicians, starving students, mildly undernourished auteurs, blahblah) and even offering a link to a hotline tracker.
it sure takes the edge off a glowing review when the writer nearly screams "yes yes... well worth the stealing!"

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06/06, 12:33pm | report spam | close Reply | delete
Avid safe Media100 doomed

There will always be the guys who want to drive the ferrari even though a toyota camry will work just as well.

Media100 on the other hand has always been the poor mans Avid. Now FCP is the Poor mans Media100. Only problem for Media100 is that FCP blows Media100 out of the water.

Slowely but surely DV is becoming a more more important tape format that further strengthens the position of FCP.

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06/06, 01:36pm | report spam | close Reply | delete
Re: dinosaurs

And it shows. Watch any of the discovery/learning/history programs that are being put together on a shoestring budget with
these things. Lip sync is getting so bad even my mother is complaining about it.

The point is that, before programs like FCP, these people wouldn't have been able to put together the program at all, or they would have put even more money towards renting/using an Avid system and had even less for other production costs. It may not replace Avid on the highend, but it gives people more choice, and it enables those without the big time bucks to do something they otherwise wouldn't be able to do.

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06/06, 01:49pm | report spam | close Reply | delete
Lip Sync

I doubt these people were using FCP, it has an option (set to 5 minutes by default) to automatically sync audio and video for any clips over the specified time.

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06/06, 02:10pm | report spam | close Reply | delete
Death to M100

FCP will/is replacing AVID in many low end houses. M100 has all but died. (which is fine by me because it sucked so hard). FCP has totally replaced M100 in the indie-rental market in L.A. and is slowly moving up the food chain. I've cut a 13 episode Discovery show using FCP, the project prior to that was an Avid rental. For a fraction of the rental, the production company now owns a fully functional offline editing system. With the advances in RT and uncompressed boards, I suspect the next project they do, they'll on-line in-house, using the extra money saved to color-correct. (btw Sync is not an issue on FCP, I've never had anything go out of sync.)

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06/06, 04:42pm | report spam | close Reply | delete
re:affordable?

agreed.

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06/06, 05:26pm | report spam | close Reply | delete
All your audio

sync are belong to FCP.

I, too, have never had any audio sync problems with FCP.

FCP is much better than the Avid interface. Low-end Avid systems, Make Your Time. The end is near. High-end Avid systems...innovate or die.

Cats

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06/06, 05:49pm | report spam | close Reply | delete
h***

iMovie blows Avid out of the water! Take that, mofos! And out-of-sync audio is very cool when doing English-dubbed martial arts films. iMovie does well in this, too.

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06/07, 12:26pm | report spam | close Reply | delete
Turnkey systems

I remember 20 years ago, Genigraphics ruled the slide show business. It was a $60K turnkey system for making slides for business presentations. Then along came Powerpoint, which at first was laughable. But the computers it ran on got faster and more powerful, and the software kept on getting better, while Genigraphics continued to be an expensive turnkey system. Now Genigraphics is gone.

FCP doesn't compete with Avid high end systems right now, but Macs will continue to get faster and more powerful, and FCP will continue to improve. Also third party cards will continue to improve (like Matrox, Cinewave, etc.) It isn't a question as to if FCP will completely replace the turnkey systems of today, it is just a question as to when. By 2010 you might have to look long and hard to find anyone using an Avid.

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06/07, 01:33pm | report spam | close Reply | delete
Only a Matter of Time...

Of course an AVID is a more robust system, but Final Cut has time on its side. It will only get better in the next 3-5 years, and AVID won't be able to innovate enough to justify its price tags.

80% of the market needs 80% of Avid's features. Final Cut is very close to delivering that now, and for much less $!

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06/07, 10:14pm | report spam | close Reply | delete
Sorry, Avid's doing fine

Look, Final Cut Pro doesn't have a snowball's chance in h*** of beating a $150,000 Avid Symphony. Sorry. And don't say PCs suck in this division, either. There's a little company called Canopus I think you should become familiar with. Though a combination of the right kind of Canopus software and hardware will cost a bit more than FCP, it can do a bit more. Final Cut Pro is of course an excellent choice for video editing, however. I use it myself. All I'm saying is that there will always be healthy competitors.

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Media raves about Final Cut Pro 2.0

updated 06:55 am EDT, Wed June 6, 2001

First Post HI

g o o d

Avid?

All your

Avid Get signal

Avid going ...

Media 100

salon.coma rticle

FCP + Matrx RT=?

dinosaurs

Avid Hardly Threatened

Consumer?

don't buy digidesign

affordable?

Avid safe Media100 doomed

Re: dinosaurs

Lip Sync

Death to M100

re:affordable?

All your audio

h***

Turnkey systems

Only a Matter of Time...

Sorry, Avid's doing fine

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Media raves about Final Cut Pro 2.0

updated 06:55 am EDT, Wed June 6, 2001

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First Post HI

g o o d

Avid?

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Avid going ...

Media 100

salon.coma rticle

FCP + Matrx RT=?

dinosaurs

Avid Hardly Threatened

Consumer?

don't buy digidesign

affordable?

Avid safe Media100 doomed

Re: dinosaurs

Lip Sync

Death to M100

re:affordable?

All your audio

h***

Turnkey systems

Only a Matter of Time...

Sorry, Avid's doing fine

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