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http://www.macnn.com/articles/01/05/29/uc.berkeley/

UC Berkeley analyzes iMac ad campaign

updated 08:20 pm EDT, Tue May 29, 2001

 
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The Daily Californian, the student newspaper of the University of California Berkeley, contained an opinion article today discussing Apple's iMac advertising campaign and its intentions and underlying motives. "For all their fuchsia luminescence, the iMac campaign highlights a dark undercurrent in our existing relationship to technology—suspicion and fear."


by MacNN Staff

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    05/29, 08:36pm | report spam | Reply | delete

    What?

    Dispite the way MacNN displays the headline. The article really talks about how the Apple combats the "suspicion and fear" of technology with it's ads.

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    05/29, 09:17pm | report spam | Reply | delete

    Its and it's

    Apple combats the suspicion and fear of technology with _ITS_ ads.

    95% of posters seem to be having problems with basic English, misusing IT'S, ITS, THEIR, THERE, THERE'S...

    _IT'S_ sad.

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    05/29, 09:17pm | report spam | Reply | delete

    Clueless stupid article

    This person obviously is a PEECEE user and has no clue about Apple. I've been using one since 1984 and have 15 Macs and will never use anything else. It's superior as are it's users and I find this sort of FUD disturbing...why does this site continue to advertise clueless articles?

    If it's not a Mac it's not worth using.

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    05/29, 09:22pm | report spam | Reply | delete

    Re: Clueless stupid...

    Did you actually read the original article or just MacNN's summary? The summary is VERY misleading--this article is actually very upbeat on the Mac, and makes the point that computers are no longer just about Megahertz and Gigabytes...

  1. 0

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    05/29, 09:24pm | report spam | Reply | delete

    troll

    stop it - its (hehe :) getting boring

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    05/29, 09:35pm | report spam | Reply | delete

    Agreed: naff summary!

    "...discussing Apple's iMac advertising campaign and its intentions and underlying motives..."

    "underlying motive"? Hmm... The article was a fair enough assessment from a particlar academic perspective. Contained some large-ish generalisations but other than that it was ok. Can someone at MacNN please cut out the word "underlying"; it's plainly inappropriate. Bloody sensationalist journos.

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    05/29, 09:42pm | report spam | Reply | delete

    Clueless stupid article

    he didn't read it, he's too paranoid like alot of Mac users....or too "stupid" to comprehend what he read.

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    05/29, 09:43pm | report spam | Reply | delete

    good lord

    I can't believe how MacNN completely missed the entire point of that article, which I though was excellent. Idiot a*******.

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    05/29, 09:49pm | report spam | Reply | delete

    I disagree...

    I don't think the article is 'upbeat' about the Mac at all... if anything it was bland, badly set out, and boring. She swung from anti-ish Mac to upbeat-ish with g** abandon. What point was she trying to make? Wow! Mac users buy their computers because they look good! Why didn't this person realise that people have been doing that for 17 years? Macs have long been appreciated for their attention to detail and design, as well as a great OS. Maybe, as a PC user, she's afraid of computers that actually work ;)

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    05/29, 10:03pm | report spam | Reply | delete

    What a bunch of hoey!

    This is a typical piece of academic claptrap that clearly shows what happens when you let college students take too many English and Women's Studies classes.

    As an English professor, I should know . . .

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