Apple eyes Syracuse as retail store location
updated 09:00 am EDT, Thu April 5, 2001
Following our news item yesterday confirming that Apple has signed a lease in Chicago as part of its retail store strategy, an article in Syracuse's Post-Standard states that Apple is considering signing a deal with Mall developer The Pyramind Cos. that would result in the opening of an Apple store at the Carousel Center mall in Syracuse, "as well as a few other Pyramid properties."






Joined:
Getting bigger & bigger
Seems like this whole retail thing is going to be HUGE. Never mind organic growth of a few stores, it seems like Jobs is going to bet a big part of the company on this retail strategy. I really, really, hope it works. I can't wait to try out the stores, I just hope it's going to attract a lot of non-Mac users as well, otherwise it's going to cost a fortune in return for a bit of margin that Aplle will save over using resellers.
There will need to be more than the 5 main Apple products to get people in. They'll need stuff that draws in regular small purchasers who will take time to view the great hardware and see the OS in opperation.