Briefly: iMovie trademark upgrade; HDTV
updated 02:45 pm EDT, Wed September 6, 2006
iMovie trademark upgrade
In brief: Apple has filed for an upgraded trademark for iMovie ahead of the company's special event expected to produce a widescreen video iPod and an iTunes movie service.... Apple's new 24-inch iMac features a screen resolution large enough to display 1080p or 1080i HDTV without downsampling, according to The HDTV Tuner.... My Dream App -- an online competition in which contestants compete for the chance to have their ideas realized as a Macintosh shareware application -- announced its first batch of finalists today.... Thought Out has unveiled MagStay, a small extender that plugs into an Apple notebook USB port as well as the MagSafe connector to secure the connection to Apple's AC adapter.... Heunox and OmniPilot Software today announced Lasso Summit 2007 scheduled for March 2-4th, 2007 at the Riverside Hotel in Fort Lauderdale, Florida.... Pileated Pictures today announced that it recently wrapped production of a dozen animated episodes to support the launch of Trivial Pursuit DVD for Kids.
imovie trademark
09/06, 03:43pm reply
Perhaps the new iMovie update will allow you to convert movies for the new video iPod easier. Apple might play up that feature as a separate part of the movie download intro. Home movies to go.....
howdesign
Fresh-Faced Recruit
Joined: Aug 2005
Not exactly related
09/06, 04:25pm reply
There is a bit of confusion in the fist comment. The trademark filing is related to Apple's exclusive right to use the work iMovie. Originally, it was just in the area of computers; now, it is expanded to other areas, as explained (in great detail) in the article.
As for the iMovie (the application, although, the actual name is iMovie HD), if a new wide-screen video iPod is announced on Tuesday, it is certain that there will be an iMovie update that will add new iPods to the list of sharing formats. I doubt that it can make it any easier than it already is, though, since it is a one-step process (when your movie is ready, click 'Share', then 'iPod').
vasic
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Joined: May 2005
spelling correction
09/06, 04:26pm reply
Should have re-read before submitting post... THe second sentence should read:
The trademark filing is related to Apple's exclusive right to use the word iMovie.
Sorry...
vasic
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Joined: May 2005
name change
09/06, 05:46pm reply
Then it's most likely in relation to a renaming of the iTunes Music Store. Could we see two separate stores, like the iMovie Film Store, or something similar? It would be hard to imagine them keeping the iTunes name for the whole enterprise. iMedia or the like might be more inclusive...
howdesign
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Joined: Aug 2005
IMovieMaker
09/06, 09:13pm reply
I'd rather see them call the app and service for downloading video to be called iMovie. It was always too generic a title for me for an app about making movies. You don't make tunes with iTunes. You use GarageBand or something that inspires creativity. iMovieMaker makes more sense to me and tells switchers exactly what it does.
MacnnGregor
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Joined: Apr 2004