http://www.macnn.com/articles/01/02/13/streaming.multiple/
Streaming multiple formats from single source
updated 12:30 pm EST, Tue February 13, 2001
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The Generic Media Publishing Service, founded by former Senior QuickTime Architect Peter Hoddie, provides the ability to publish digital content once, and immediately deliver it across multiple formats, devices and platforms, on demand of the user: "enables content publishers to reach the established base of media players employed by Internet users, as well as to immediately stream to new devices and formats - all from one streaming master source file, on-the-fly and on-demand."
