Apple's iPod dominates colleges
updated 11:20 pm EST, Tue February 7, 2006
iPod dominates colleges
The dominance of Apple's iPod in the digital music world has brought the company back as the darling of the tech industry, but its overwhelming presence is leading some users to wish for more competition to bring prices down and push product development. However, Apple continues to push its presence on college campuses, with aggressive advertising and strong iTunes mindshare, which has lead its rival, Napster, to welcome a partnership with Apple, according to The BG News. The iPod is everywhere at Bowling Green State University, but with users looking for competition and a growing number of competiting products, the company may become a victim of its own success: "[Apple] gained the music, but with more and more companies coming out with the MP3 format, you'll see a surge in sales so people can play this other music," one analyst told the publication.
Fresh-Faced Recruit
Joined: Feb 2006
more coming out with mp3?
are these analyst's simply unaware that the iPod and iTunes has always played mp3 files? How this hurts Apple is beyond me, the more mp3 files out there all the better since you already have one of the best music players anyway a - insert any iPod here -.