Apple/Lugz ad dispute: Theft or Coincidence
updated 02:00 pm EDT, Tue October 25, 2005
Apple/Lugz dispute
A new article in the New York Times recaps the latest developments in the dispute over the uniqueness of Apple's . Apple and its advertising agency have been accused of copying a similar commercial for Lugz footwear commercial. In a statement late yesterday, its first since the debate began a week ago, TBWA/Chiat/Day said any resemblance between the commercials was "disappointing and surprising" as well as "regrettable." Larry Schwartz, executive vice president and principal at Lugz in New York, said in an interview, "We're very upset [...] The look and feel are awfully similar." Frank Ginsberg, whose company was involved in creating the Lugz ad said, "It's the same commercial. I don't get it."
Senior User
Joined: Feb 2001
Similarities? Sure...
I can see similarities between the two ads. However, one ad is selling footwear, the other is selling a digital music player.
After Apple's Switcher campaign was in full-force, how many testimonials with white background, candid-looking subjects, and simple music tracks showed up pitching any number of products? I see them to this day and think to myself that Apple spawned a whole new generation of the age-old testimonial strategy.
It seems to me that copying Apple is a sign of good taste, but Apple continuing development of someone else's idea is a sign of weakness and lack of originality.