09/21/2004, 11:20am, EDT
Tuesday, September 21st
Mac retailer in Montreal, Canada closing its doors
Filed under: Apple
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09/21/2004, 11:20am, EDT
Tuesday, September 21st
Filed under: Apple
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, 36
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So hard to get to and inconvient...no "casual/just browsing" customer traffic...big mistake.
Bring in an official Apple store!
I agree - I don't think "market share" is really the issue. Apple's getting so much press these days as a result of the iPod and Music Store's success and I think that many people are starting to take a serious look at their other offerings. It seems that just about everyone I know is turning to Macs when they buy a new computer - especially for personal/home use (it could be that I'm a bit of an influence to their purchasing decision...I should be getting a commission ;).
I've heard that Best Buy will soon be carrying Macs as well (in the Ottawa area at least). Also CompuSmart sells and services Macs.
Compusmart is better, and there is The Mac Group on Gladstone.
i stop buying my macs there, the service was terrible. they were lying to consumer all the time. if you had a problem and have to bring your machine there, the guy would answer 'we'll look at it within 48hours and call you back', and by that he ment 'we'll have it for more than a week and not call you back'. when you called to know if they had a product, their answers was yes we have it. when you arrive at the store, they didn't. (happens to me 2 times). the list can go on like that... every mac users i know that has made business with them are avoiding them, me included.
to bad, it was a good store at the begining. i just which we could see an apple store. but there is many other places right now, never seen so much mac stores in montreal
Market share for Macintosh is not the problem. The Quebec market (culturally unique or not) is not the problem.
It is hard to sell from an empty shelf. Five week waits for eMac delivery from Apple. More than 2 months without iMacs. Long waits for G5s. Spotty availability of iBooks and PowerBooks can all be issues in a market where the margin of profit for a CPU is razor thin.
The profit on an eMac barely covers one month's telephone bill for residential service let alone a basic business line.
It is very very tough to make a living selling hardware alone. When you can't get enough computers to sell you can't sell copies of MS Office or printers that will generate repeat sales of ink cartridges.
As an Apple VAR who loves the Mac OS and Apple hardware over anything else out there, I'd love to open a retail store front operation to sell, service and support Macs in "the Macintosh Way" style.
The fact is, there still has to be a business case and a way to standout from the crowded market.
I can do that in a focused market (medical software) by providing superb software and outstanding ongoing support because the profits to enable me to keep answering the phones are there from services and support contracts. The general consumer market seemingly will drive 150 km to save $10.00.
It is bad enough that both the federal and provincial governments each make more money on a simple sale of an eMac (markup is about 5% vs taxes at 7 and 8%) but when a client whips out the old plastic and the bank wants it's commission on the credit card sale.
With on-line sales more and more accessible, by an ever larger client base, has come cutthroat prices. The average small retailer can NOT compete with on-line sales on price alone. Big box national chains leverage their volume sales to extract co-op advertising funds from manufacturers and squeeze a few bucks more from the consumer with inflated in-house service contracts but forget about asking a simple tech question... the guy on the selling floor at Future Shop, Best Buy or WalMart knows squat.
As hard as it can be, I continue in the Mac business because it is the platform that makes the most sense in so many ways - and I can make a decent living at it.