MacUpdate Weekend Sale

:This weekend MacUpdate has slashed prices on Painter 12 and Painter Lite. Painter 12 retails for $429, but has been reduced by 54% to $199. Painter Lite has seen a 58% price cut from $69 to $29. Hurry, because these deals are only available until May 19th 2013.

toggle

AAPL Stock: 433.26 ( -1.32 )

MacNN News

http://www.macnn.com/articles/04/08/27/hp.intros.apple.ipod.by.hp/

HP debuts iPod, new ad campaign, Printable Tattoos

updated 11:10 am EDT, Fri August 27, 2004

", 0, 0);

HP intros Apple iPod by HP

HP today announced that it will debut a new advertising campaign to launch the .

HP said that consumers can quickly start enjoying their iPod with the help of HP's unique user guide and an easy-to-follow setup poster. In addition, the Apple iPod from HP is backed by HP's Total Care customer support, which includes one year of phone support and a one-year warranty.

by MacNN Staff

Post tools:

TAGS :

Apple

toggle

Comments

cellocgw
Fresh-Faced Recruit

Joined: May 2003

0

08/27, 11:30am | report spam | close Reply |
But not for Macs

At least as of this morning, the "tech requirements" page for the HPiPOD http://h10049.www1.hp.com/music/us/en/specs_flash.html
says you must have Win2k or WinXP. No mention of MacOS

What were they thinking? Not that I believe their web page for a moment, of course.

PookJP
Mac Enthusiast

Joined: Jan 2001

0

08/27, 11:30am | report spam | close Reply |
I thought it was Blue?

Eh?

njfuzzy
Fresh-Faced Recruit

Joined: Apr 2001

0

08/27, 11:30am | report spam | close Reply |
Disappointing

This doesn't come in a unique form factor or color. It doesn't have its own specs and price points. It doesn't have different features. It is exactly the same as the Apple 4G iPod. So really, we have not another iPod, but yet another reseller. Whoopteedoo.

dennis
Fresh-Faced Recruit

Joined: Aug 2001

0

08/27, 11:36am | report spam | close Reply |
re: Disappointing

"This doesn't come in a unique form factor or color. It doesn't have its own specs and price points. It doesn't have different features. It is exactly the same as the Apple 4G iPod. So really, we have not another iPod, but yet another reseller. Whoopteedoo."

True, it is anti-climactic, but other than the blueness, none of those things were expected. You really thought it would have different specs and price points?

MacnTX
Fresh-Faced Recruit

Joined: Apr 2004

0

08/27, 11:39am | report spam | close Reply |
Disappointing (Not!)

And a HUGE new reseller at that! This is great news for Apple. Between the new retail outlets that will be added and HP's commercial campaign beginning this weekend, Apple will get a ton of additional exposure. h***, the name of the unit is the "Apple iPod from HP" so how can anyone complain about that? How anyone can't see this as great news is beyond me.

phillymjs
Fresh-Faced Recruit

Joined: Jun 2000

0

08/27, 11:45am | report spam | close Reply |
Re: But not for Macs

>What were they thinking?

They were thinking that, all things being equal between Apple's and HP's models, Mac users will buy the Apple-logoed product.

watashi
Fresh-Faced Recruit

Joined: Oct 2001

0

08/27, 11:47am | report spam | close Reply |
how lame...

Just another reseller, but with cool stickers, while supplies last. And it took them this long to sort out THOSE details? And are you going to go to one of these places to just to get the iPod+HP instead of just going to Best Buy, Target or the Apple Store. Nope, all this appears to be is a big marketing ploy by HP to pick up back to school sales by bundling "their" iPod with their lame systems.

Hey,but wait, I have a great idea for them!!! Why not come out with a Compaq version. It could look just the same as the Apple iPod and the iPod+HP, but they could stir up all sorts of free publicity and word of mouth (I know I told several people about the "special" HP iPod coming out today).

How lame. It could at have at least had HP silk-screened on it, or etched on the back.

I was afraid a different version of the iPod could cause problems for Apple, like the different color iMacs, but it seems Apple played it smart and have simply found another avenue for iPod sales, without any additional design considerations. The biggest thing out of all of this is HP's huge iTunes push. That may hold off the cheap online music competitors for an extra 30 seconds or so.

Hope the iMac is good news because after Apple's stock rose on the expectations of HP adding something useful to the mix, this is definitely going to be a disappointment.

watashi
Fresh-Faced Recruit

Joined: Oct 2001

0

08/27, 11:49am | report spam | close Reply |
boy, crow tastes good...

They DID etch HP on it, according to the flash intro on the website.

macbarry
Junior Member

Joined: Aug 2002

0

08/27, 11:51am | report spam | close Reply |
ADvantage Apple

I see huge media / distribution benefits for Apple but am clueless as to what HP really gains from this deal... so now HP will sell some nifty iPod tatoos - OK - but what else?

gargamel52
Fresh-Faced Recruit

Joined: Feb 2004

0

08/27, 11:51am | report spam | close Reply |
No HP branding?

This is odd. Granted, it is a big reseller and they are really going to push the product, but in the end this is not what I think a lot of us were hoping for: an iPod clone of sorts.

Frankly, I can't see, other than folks who are buying new HP or Compaqs, who is going to go to hp.com to buy their iPod.

Now, if Apple were to spin the iPod & iTunes off into another company, then identical product from different sellers would make sense. But, really, what makes buying the iPod from HP, Target or Apple any different?

I haven't looked, but does HP even offer a student discount on the iPod, like Apple does?

benhur
Fresh-Faced Recruit

Joined: Jan 2001

0

08/27, 11:52am | report spam | close Reply |
how much you wanna bet

that HP's commercials are cooler and more frequent than Apple's? I don't mind at all that HP sells iPods, even if it outsells Apple's brand it's all good for Apple.

I think Apple should do some advertising of its own. Why, I can hear some say, if they're already selling so well. Just wait and see how well HP's will sell. The MTV Music Awards, that's brilliant! Apple prefers word of mouth with all their products.

Beware, MS is coming on the scene in a week. Sure, it'll suck. But from sheer marketing force and financial power . . . Well, Apple and HP need to bring it.

benhur
Fresh-Faced Recruit

Joined: Jan 2001

0

08/27, 11:52am | report spam | close Reply |
how much you wanna bet

that HP's commercials are cooler and more frequent than Apple's? I don't mind at all that HP sells iPods, even if it outsells Apple's brand it's all good for Apple.

I think Apple should do some advertising of its own. Why, I can hear some say, if they're already selling so well. Just wait and see how well HP's will sell. The MTV Music Awards, that's brilliant! Apple prefers word of mouth with all their products.

Beware, MS is coming on the scene in a week. Sure, it'll suck. But from sheer marketing force and financial power . . . Well, Apple and HP need to bring it.

paulc
Junior Member

Joined: Aug 2000

0

08/27, 11:56am | report spam | close Reply |
Support?

Keep in mind that if you buy from the apple, you get one and only one phone call for support. Appears not to be the case for HP.

Not sure about the warranty on the HP, but there IS a big catch in the apple one... after 6 months, if you need warranty service, it's going to cost you around 32 bucks (varies with sales taxes where you live - set figure, payable to apple) for them to send you box and "pre-paid" shipping ticket. The apple store (which was where I bought the thing in the first place) would NOT take a walk-in, I had no choice but to spring for it.

Seems like a no-brainer on where to buy from.

jimothy
Fresh-Faced Recruit

Joined: Sep 2000

0

08/27, 11:58am | report spam | close Reply |
What were they thinking?

They were probably thinking that 99.44% of Mac users will buy their iPods from Apple, not HP. Wouldn't you?

As far a unique look...that's what the tattoos are for. I think that's a brillant plan from HP (though I myself would not "tattoo" an iPod), since it ties into their main revenue and profit stream, printing.

jimothy
Fresh-Faced Recruit

Joined: Sep 2000

0

08/27, 12:05pm | report spam | close Reply |
re: benhur

"I think Apple should do some advertising of its own."

Yeah! They should have something like...wait, its coming to me! Silhouettes dancing against neon backgrounds! Jammin' with their bright white iPods. Hear me out on this one!

Oh man, it'd be so cool if Apple would only do something like that.

benhur
Fresh-Faced Recruit

Joined: Jan 2001

0

08/27, 12:12pm | report spam | close Reply |
jimothy

How long has it been since you've seen that commercial. It did sound like I implied that they never did do an ad but now they need a new marketing campaign.

Waldo Rivera
Fresh-Faced Recruit

Joined: Mar 2004

0

08/27, 12:19pm | report spam | close Reply |
why for hp?

money. HP will make a FORTUNE off that iPod in direct sales to customers... i can't imagine a retailer wanting to sell both so odds are they would stick with the apple version, but for anybody choosing to buy an iPod from HP's website HP is set to make a sizeable chunk of change...

macenzo
Fresh-Faced Recruit

Joined: May 2003

0

08/27, 12:41pm | report spam | close Reply |
tattoo

this tattoo idea is from Apple. steve is so clever.
no you cant change the design.
but hey you can put some tattoos on it. it looks cool.

lukechip
Fresh-Faced Recruit

Joined: Aug 2003

0

08/27, 12:52pm | report spam | close Reply |
Chalk and cheese

I can't believe how dry and boring that whole HP webcast was. Compared with an Apple keynote, it was terrible. Carly tried some gags that flopped, and the two bozos who got up to actual demo some of the hardware were appalling. Apple does an amazing job of making their Keynotes interesting, regardless of whether they have good products to demo.

As for the HP products themsevles, none of them really got me that excited.
-Tattoos are kind of neat, but so what.
-Canon and Nikon do cameras better than HP ever well. It's all in the optics, and that's were those companies have always been leaders.
-You'd have to be a bodybuilder for that data projector to be 'portable'.
-Quick boot time to watch DVDs. If you are going to watch a movie for 2 hours, waiting 2 mins for the computer to boot shouldn't be too much of a problem. Nice to have, but if any of the other specs for the machine are sub-par compared to the competitions, then hardly a sales winning feature.
-Apple iPods by HP. Yes, just another reseller, but one with enormous advertising penetration and market potential. Should be good for both companies.
-That DJ thing.... Not sure what it does, and can't understand why they didn't do a demo during the Keynote. Apple would never put such a lame thing into their Keynote... I guess it might be a good product for those in that line of work. More than likely that a dedicated 3rd party company would come up with something better, while HP will have something gimmicky (like a battery powered photo printer so you can print out your photos as you take them on vacation !).

And on the topic of printers...

I'm wondering how many thousand photos you need to print with their new printers for the 'per photo' cost, including the purchase cost of the printer, to come down to 29 cents a print. And with my local supermarket doing good quality prints for 19 cents each, then I still won't be thinking of home printing.

Go Bells
Fresh-Faced Recruit

Joined: Jun 2004

0

08/27, 12:54pm | report spam | close Reply |
You're missing the point

The huge news of this announcement is that now peoeple who live in dangerous urban locales will be able to protect their iPods from theft by ordering a Prince wrap-around tattoo for their iPod. Who would steal that?

Go Bells
Fresh-Faced Recruit

Joined: Jun 2004

0

08/27, 12:58pm | report spam | close Reply |
but seriosly...

I can see it now.. download a song for $.99 oh, and if you have a special HP printer and iPod tatoo paper, you can also download the album art (for said printer) for an extra $.99 to make yourself a nifty iPod skin.... Gives iTunes store a yet-to-be-seen feature no one else has, and HP can sell special paper to make them for an ungodly amount (has anyone else noticed how what used to be BASIC items are now more expensive than ever, ei, paper, (drinking) water, ink...)

csimon2
Junior Member

Joined: Aug 2000

0

08/27, 01:11pm | report spam | close Reply |
Beat me to it

I was fixing to post the same thing, except how much you wanna bet Apple will make that a free feature of every iTMS compatible purchase for iTunes 5? Sure, you will have to buy the HP branded sticky paper, and Apple will update only the HP drivers so the template size would work easily on an HP printer, but it would be quite cool to download your favorite album of the moment and print out its iPod tatoo to showcase what you're listening to. That and automatic downloading of album artwork for songs already in your music library (instead of just for the songs you've purchased) are my two most awaited features of iTunes 5.

GORDYmac
Mac Elite

Joined: Dec 1999

0

08/27, 01:30pm | report spam | close Reply |
The wind just left...

...Microsoft's sail. I guess they'll wait a week or two to promote their new music store. There's no way they'll wanna share media exposure with Apple & HP.

cooner
Fresh-Faced Recruit

Joined: Sep 2003

0

08/27, 01:53pm | report spam | close Reply |
Big deal?

First off, I'm not sure what everyone was expecting ... As has been mentioned here a few times, back when the HP iPod deal was announced months ago, it was made clear that it would just be a rebranded iPod, manufactured by Apple according to their specs, sold by HP and bundled with iTunes on HP computers. The only thing that's changed is they didn't make it blue.

As far as 'what took so long,' as I understand it, shortly after they made the deal they decided to wait until the 4G iPods were developed, so HP wasn't selling outdated hardware.

And as for this being a 'big deal'? Sure, the main audience is 'just' people ordering off HP's website. But remember, HP is the second biggest seller of computers, so that's a lot of potential new sales. "Hey, I'm spending $2000 on a new PC, might as well throw in one of them thar iPods while I'm here." HP gets a commission, Apple makes a sale, iTMS has a new potential customer, and one more customer has an iPod. Everyone wins. :)

jimothy
Fresh-Faced Recruit

Joined: Sep 2000

0

08/27, 01:59pm | report spam | close Reply |
re: benhur

OK, I apologize for the sarcasism. I'm not a big TV watcher, but I think that ad does get quite a bit of TV exposure.

Apple has done a remarkable job branding the iPod. I doubt they will allow HP to go its own way advertising the "hPod".

Go Bells
Fresh-Faced Recruit

Joined: Jun 2004

0

08/27, 02:16pm | report spam | close Reply |
This is HUGE

Everyone is talking about why some will still buy iPods from apple, vs buying from HP and how HP has a much bigger channel worldwide than Apple.. That's important, and great for Apple to get exposed into the deeper channels that HP penetrates, but honestly, I think the best thing is that this means (at least I think it means) that iTunes will be pre-loaded on all HP desktops and laptops coming out the door... That alone is a HUGE win for apple (yes, Microsoft, by default, will be loaded on ANY new Windows machine.. To me, that says "bye bye Real, bye bye Napster/Roxio"-- getting iTunes preloaded on HPs computers is the true gem of this deal-

cvbcvb
Fresh-Faced Recruit

Joined: Nov 2003

0

08/27, 02:33pm | report spam | close Reply |
iPod at Costco

If the HP iPod will be sold at Costco, that must be at the lowest price available or bundled with some extras (case, belkin product, etc.).

I'm really currious to know if it will work in an indentical manner with a Mac as an Apple iPod. Could well be worth buying an Apple iPod by HP.

CVB

MDiddy
Junior Member

Joined: Aug 2001

0

08/28, 05:01pm | report spam | close Reply |
Here's why this works

With HP as a partner now, Apple can begin to shift its focus away from supporting Windows users via tech support. The 5G iPod will probably be split exclusively HP for Windows, Apple for Mac users.

Show More Comments

Login Here

toggle

Network Headlines

05/17	Mozilla delays plans to block third...
05/17	Yahoo schedules press event for May...
05/17	MacBook Air stock beginning to evaporate...
05/17	'iRadio' announcement may miss WWDC...
05/17	Apple devices officially OK'd for secure...

Show All

05/17	Mozilla delays plans to block third...
05/17	Yahoo schedules press event for May...
05/17	'iRadio' announcement may miss WWDC...
05/17	Apple devices officially OK'd for secure...
05/16	FTC starts sending COPPA letters to...

Show All

03/02	Save $330 on refurb. 15.4-inch, 2.4GHz...
03/01	Pre-owned 8GB iPod touch 2G, drops...
02/29	$150 off Nikon Coolpix S80 Compact...
02/28	Plantronics BackBeat 903 Bluetooth...
02/27	Refurb. Seagate 1.5TB GoFlex Portable...

Show All

toggle

HP debuts iPod, new ad campaign, Printable Tattoos

updated 11:10 am EDT, Fri August 27, 2004

HP intros Apple iPod by HP

Related Articles

Recent Articles

But not for Macs

I thought it was Blue?

Disappointing

re: Disappointing

Disappointing (Not!)

Re: But not for Macs

how lame...

boy, crow tastes good...

ADvantage Apple

No HP branding?

how much you wanna bet

how much you wanna bet

Support?

What were they thinking?

re: benhur

jimothy

why for hp?

tattoo

Chalk and cheese

You're missing the point

but seriosly...

Beat me to it

The wind just left...

Big deal?

re: benhur

This is HUGE

iPod at Costco

Here's why this works

Login Here

Register for our weekly email newsletter:

Connect tools:

Subscribe

to our RSS

Follow us

on Twitter

Most Read

10 Most Discussed

MacNN Marketplace