tech industry

07/29/2004, 12:35am, EDT

Thursday, July 29th

RealNetworks may license Harmony, Apple must choose

Apple will need to respond to RealNetworks' Harmony application "fairly quickly, as the other digital-music download stores will likely want to add the 'iPod Compatible' sticker to their sites and Real seems ready to license it," according CNN/Money, who notes that Apple may have to balance iTMS song sales with iPod sales: "To create Harmony, Real reverse-engineered Apple's proprietary AAC format, and created a way for Real's downloads to appear in AAC format when loaded onto an iPod. Industrious hackers have attempted such a feat but have been spooked by legal threats. Apple may yet decide to challenge Harmony in court, but it should carefully think through the consequences: Harmony may actually prove beneficial to Apple and the industry as a whole....The question the company now must answer is, Is it strategically more important to preserve its closed system, or is the iPod the future profit machine for the company? In the latter case, it should pump up sales numbers at any reasonable cost. It's quite a pickle."


Filed under: industry

, , 19comments, del.icio.us, slashdot, digg, buzz


19 comments
Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article




Expand All   Global Settings
Did they crack Fairplay?
0
07/29, 1:11am, EDT
Non-DRMed AAC format is a standard.
Senior User
Joined Jul 2004
User is offline
No crack here,
0
07/29, 1:47am, EDT
real is making their files playable on an ipod. What's the problem apple? you want a monopoly...... form a cartel, like the banks and oil companies then send kids to war. the end is near buy dell
Fresh-Faced Recruit
Joined Nov 2001
User is offline
Um...
0
07/29, 1:51am, EDT
Okay, they aren't making the Real downloads "appear" as AAC. They ARE AAC. Real just encapsulates the raw AAC data + their own DRM in their .rax file format (Real Audio 10). Apple does the same with it's .m4p format.
Dedicated MacNNer
Joined Nov 2000
User is offline
for crying out loud
0
07/29, 3:56am, EDT
For the last time AAC is not a "Apple's proprietary format".

Dimwit media people.
Fresh-Faced Recruit
Joined Aug 2000
User is offline
Won't really matter...
0
07/29, 4:13am, EDT
If what Apple has said all along is true, that the iPod is the money maker and the music store only exists to push iPod sales then other stores that are just trying to make money by selling music won't last long. Also, if that's true then Apple shouldn't care if other stores can make their music playable on iPod. In the end it's just one more reason to buy an iPod.

Anyway, look at it like this, if another store was selling tracks in unprotected MP3 format, they would also be playable on iPod. The way I see it, the store (which controls the DRM) should be able to decide where you can use the music (this sounds bad but it's what you agree to when purchasing from them) not the makers of various hardware for playing music. Therefore, if Apple says you can't play iTunes tracks on a competing player, that's fine but if Apple says you can't play another store's music on your iPod that's rather silly and seems like a PR mistake on their part.
Fresh-Faced Recruit
Joined Apr 2003
User is offline
So now
0
07/29, 4:18am, EDT
You can remove the DRN from real store files by transfering them to your iPod, then copying them back and stripping the DRN like you would with iTunes Store AAC files.
Junior Member
Joined Sep 2000
User is offline
iTMS
0
07/29, 5:19am, EDT
I think Apple believes that the iPod is successful in part that that the iTMS is such a great product. If other music services, with worst DRM schemes, work with the iPod, the iPod's reputation may become ruined. Also, Apple needs all the business it can get to keep iTMS going and to ensure that they don't have to worry about modding the iPod to work with other formats.
Mac Enthusiast
Joined Aug 2000
User is offline
Apple Wont Respond...
0
07/29, 6:16am, EDT
...until Real license it's technology to other stores. Then Apple will release a firmware to the iPod that will render it useless. It's far more efective and less media publicity than filing a lawsuit.
Fresh-Faced Recruit
Joined May 2003
User is offline
Re: for crying out loud
0
07/29, 6:55am, EDT
> For the last time AAC is not a "Apple's proprietary format".

Yes, and no. While AAC is not proprietary, the FairPlay DRM Apple uses is.
Mac Enthusiast
Joined Dec 1999
User is offline
RE: for crying out loud
0
07/29, 7:10am, EDT
> Yes, and no. While AAC is not proprietary, the FairPlay DRM Apple uses is.

Actually, from what I understand, Fairplay isn't either. Apple licensed it, therefore it isn't "Apple's proprietary format'
Fresh-Faced Recruit
Joined May 2000
User is offline
additional comments:..1..2..Next
Your Comments

In order to post comments: If you are a registered member, please login with your MacNN Forums username and password otherwise please uncheck the checkbox below.


Registered Member?
macnn forums login:

macnn forums password:

Not a member of the MacNN forums? Register now for free.

RSS Feeds

Have the latest content delivered to your desktop via RSS. Use the links below to get access to a specific blog, news, or reviews feed.



  MacNN -all

  MacNN Reviews

  MacNN Podcasts

  iPodNN

  Electronista

  Left Lane News

Check Out the VIERA from Panasonic!: Enter a New Visual Era with Panasonic VIERA HDTVs. An Enhanced Experience.

IT Education and Training at University of Phoenix®: View our complete list of Information Technology Courses and Programs. Official Site.

Get an IT Degree Online: Get solid credentials. Take your hobby to the next level. Adult Programs. Affordable.

Powerbook Repair: Free overnight pickup with repair. 1-Year warranty. LCD screens, hard drive upgrades, logic boards, power problems and more.

mazda Apple Valley: New & Used Mazda Dealer. SF, CA Royal Motor Mazda of San Francisco.

Buy from The Apple Store, iTunes.com, Amazon.com, TechDepot, OfficeDepot, Computers4Sure, or donate.