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Another Pepsi-iTunes promo slated for SuperBowl 2005?

updated 07:40 am EDT, Wed July 28, 2004

2nd Pepsi-iTunes promo?

An Adweek.com report suggests that a .



The 100M song promo was launched during SuperBowl 2004: dubbed "I Fought The Law", it featured 16 real-life teenagers who were sued by the recording industry for illegally downloading music from the Internet, showing music fans a new way to freely and legally download music -- the Pepsi iTunes 100 Million Song Giveaway. The commercial was set to Green Day's version of "I Fought the Law."

 
Previous Comments

Look this way

07/28, 08:26am reply

h***, I'll create you a commercial for half the price!

macjockey

Fresh-Faced Recruit

Joined: Jun 2004

0

We can only hope...

07/28, 09:06am reply

That the commercial is better than the "I Fought The Law".

The message of the iTunes Music Store was lost amongst all the talk of piracy, RIAA, downloading, etc.

And the presentation was terrible, too. I could barely understand the primary girl with her east-coast urban drawl. Empathy, yes. Appealing, no. The only saving grace was the music, which just wasn't enough.

riverfreak

Mac Enthusiast

Joined: Aug 2001

0

Re: we can only hope

07/28, 09:19am reply

You godda prollem wit dat?

denim

Mac Elite

Joined: Jun 2000

0

2nd Pepsi Promotion?

07/28, 09:26am reply

For 90% of the country this would be the first Pepsi promotion. Pepsi did such a pathetic job of getting the right bottles out that they didn't appear in most areas until near the end of the promotion. Many areas didn't see any until after it was all over.

5mil out of 100mil is bad but 5 mil out of a possible 30-40mil that could have been redeemed is pretty good. I'm really surprised Apple is giving Pepsi a second chance after such a major and public s**** up.

beeble

Fresh-Faced Recruit

Joined: Mar 2004

0

RE: We can only hope

07/28, 09:27am reply

Forget all that, the commercial just blew chunks. It was a stupid concept. It was boring, uninteresting, etc. There was no reason for anyone to pay attention to it, let alone trying to get past the whole 'legal vs illegal' download c***. h***, the horse setting the woman on fire commercial during the super bowl was better, and that was utterly stupid, humorless, AND tasteless (of course, if you're drunk, its probably really funny, which is who the ads were targeting).

testudo

Fresh-Faced Recruit

Joined: Aug 2001

0

Smart move

07/28, 10:40am reply

The promotion sucked, plain and simply. The commercial was lame and we didn't get the caps here in Southern California until almost the end of the redemption period. If Jobs and Chiat are in more control it can only improve.

jconstant

Fresh-Faced Recruit

Joined: Sep 2002

0

illegal music...

07/28, 01:14pm reply

did anyone understand a word that girl said? or was everyone just looking at her illegal b****?

rtbarry

Fresh-Faced Recruit

Joined: Aug 2001

0

Vegas

07/28, 01:14pm reply

Yup, we didnt get caps here in Las Vegas, NV until the last 2 weeks of it.

DeKU

Fresh-Faced Recruit

Joined: Oct 2001

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