Writing for Adaptive Path, Jesse James Garrett points out six lessons one can take from . "Create an experience, not an artifact," Garrett writes of Apple's glass staircase that ushers shoppers to the second floor. "Honor context" with areas designed according to how people use their computers, "prioritize your messages" with the use of fewer and more carefully placed signs and placards, "institute consistency" between the design of your stores and the design of your products, "design for change" to accommodate future design changes, and finally, "don't forget the human element."