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Sony's new digital music players take on Apple's iPod

updated 01:15 am EDT, Thu July 1, 2004

New Sony digital walkmans


today announced two hard-drive digital walkmans that it hopes will dethrone the iPod as the market-leading MP3 player. The new Network Walkman NW-HD1 digital music player will store up to 13,000 songs using a 20GB 1.8-inch drive and is expected to be available on July 10 in Japan and in mid-August in the US. The 3.8 ounce device, slightly larger than an iPod mini (but smaller than the standard iPod) claims to have up to 30 hours of playback on a single charge of its battery. It will play songs in its proprietary ATRAC format only, and thus wil not be compatible with any other online stores. It is expected to cost under $400 in the US.

Sony also said the device holds more songs in a smaller storage space by using a more advanced compression technology. It uses a G-Sensor shock protection that safeguards the player's internal mechanisms to protect against impact and also utilizes Sony's skip-free G-Protection technology. The player offers a USB 2.0 connection and ships with iTunes-like SonicStage 2.1 software to import, manage and transfer music collections as well as convert files from MP3, WMA and WAV formats.



The digital walkman uses Sony's Jog Dial navigation to quickly retrieve tracks and playlists on the seven-line backlit LCD display. It features four different display modes to navigate track numbers, bit rates, song titles, artist names and more. It will ship in mid-August with a USB charging cradle and carrying pouch.



Sony VAIO-branded portable digital music player with color LCD



Sony Vaio Walkman Sony's new VAIO Pocket music player features a 2.2-inch color LCD display for displaying a full-color photo slideshow or album art while listening to music. Using a 40GB hard drive, it stores up to 26,000 songs. USB streaming also allows users to offload photos from a Sony Cybershot digital still camera. It ships with a USB 2.0 cradle for easy PC connection, high-speed transfer of files and convenient and rapid charging. It also sports a unique user interface dubbed Grid Sense, a grid of raised dots which work together like a PC touchpad that allows for smooth and precise song selection and navigation. It also includes a three-line backlit LCD remote control to select songs when the player is on a belt loop or in a bag.



Sony says that a single charge of the built-in rechargeable lithium-ion battery offers up to 20 hours of continuous music playback. It also uses SonicStage software to manage and convert songs to Sony's ATRAC format. It will ship in September for $500 (with an ear bud headphones, a USB cradle, a USB cable, and AC power adaptor and an LCD remote control).


by MacNN Staff

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Comments

  1. Ganesha

    Senior User

    Joined: Jul 2002

    0

    ROFL...

    No direct MP3 Playback!? You have to convert your songs?!?

  1. ADeweyan

    Fresh-Faced Recruit

    Joined: Mar 2004

    0

    Non-starter

    Is it true this thing won't even play MP3s? So Sony is expecting everyone to re-encode their CD collection just to put it on this iPod runner-up? How much is your time worth? How many hours of baby-sitting your CD drive will it take to make up the price difference between this and an iPod.

    30 hours is great for battery life, but c'mon, how often are most people really going to need even half of that.

    And other than the battery life and, probably, price, this offers only a pale shadow of what the iPod offers in terms of user experience and value.

    One of these days someone will build a better digital music device than the iPod -- everything ends -- but it hasn't happened yet. Not by a long shot.

  1. dds79it

    Fresh-Faced Recruit

    Joined: Jul 2004

    0

    My 2-cents...

    I have one phrase for Sony: "Good f---ing luck!"

    They completely blew it with the Memory Stick thing and this
    proprietary music format - I would never purchase any of that
    garbage simply out of principle alone. One of the biggest
    mistakes (among several biggies) they made was getting into
    content. Created a conflict of interest ultimately crippled (and
    still cripples) their electronics division.

    Also, consider the fact that Apple was initially behind in the online
    music craze with the absence of a CD-RW in the iMac for something
    like two years. Now look what they have done. Amazing!

  1. pdot

    Senior User

    Joined: Aug 2000

    0

    Proprietary

    People are always bashing Apple for keeping things proprietary or having closed hardware, but no one ever complains about Sony. I didn't even consider their digital cameras because of their proprietary storage formats and batteries. Granted, they have some product that are more compatible, but so does Apple.

    Anyway, this looks like it will go the way of the mini-disc player in the US (i.e. sold poorly). In this case, it will probably be like that globally.

  1. chas_m

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    Trying to be fair ...

    Look, I like competition. Competition keeps Apple on their toes too, just like it does everyone else. So I'm trying to say "Go Sony!" because if they DO come up with an iPod-smasher, Apple will just up the ante with a better iPod.

    But ... ATRAC only?! Are they kidding? It's hard to imagine someone deciding to build a device that's actually *more* closed and proprietary than Apple, but by gum they've done it! Of course the PC press, which has lambasted Apple for that, will conveniently ignore it on Sony's machine.

    And hey, it's small ... er, but not cute so as to drive female sales ... and er, it's $150 *more* than an iPod Mini ... and doesn't play "real" (ie MP3 or AIFF or WAV) music ... and doesn't double as a bootable hard drive ... um ...

  1. cc_foo

    Dedicated MacNNer

    Joined: Oct 1999

    0

    Good

    To me, the iPod is the portable audio device to beat, because of it's integration with iTunes, and the interface on the unit itself, and the size. I am annoyed by the short battery life, and relative lower "megabye/buck". But I am willing to accept those, and work around them. Newer machines will have to have to get the right combination of lots of things right: not just size, and battery life. But interface, connectivity, price, and so on. Sony's machine strikes me as silly, as it doesn't support what has to be the most prevalent digital music format around. Minus 5 points for that alone.

  1. VadersCape

    Fresh-Faced Recruit

    Joined: Mar 2004

    0

    Interfaces?

    Can it record from my Betamax or MiniDisc players?

  1. kw99

    Fresh-Faced Recruit

    Joined: Nov 2001

    0

    I don't get it...

    Besides all the comments about proprietary file format, how is this 20GB player (about $400) "undercutting" the 40GB iPod ($499).

    When you get up to the 40GB range, people are not using iPods just to store MP3's and AAC's. There is great utility in having a portable hard drive for other files. Claiming that this Sony device is better because it can store more songs using a "special" compression scheme, is hollow.

    Sony... if you want to "silence" the iPod, you have to actually produce something that is better, not just produce a "digital Walkman" and hope the name recognition is enough. Apple's combo of hardware (iPod), software (iTunes), and online store (iTMS) will be VERY hard to beat.

  1. aenemated

    Junior Member

    Joined: Nov 2001

    0

    wtf?

    .... is ATRAC? i've never even HEARD of that.

    way to drop the ball, sony. 90% of my 1400 tracks are mp3 - as are, i imagine, most everyone's ... if not more.

    so why would i waste time converting when i can dump it all on an ipod?

    lame.

  1. k3vmo

    Fresh-Faced Recruit

    Joined: Aug 2002

    0

    Are you kidding?

    "dethrone the iPod as the market-leading MP3 player."? HOW? By being the most expensive? $500 for the top end model? Umm, are we forgetting how many analysts bitched about the cost of the top end iPod? And used ATRAC? Come on! More proprietary c***...

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