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Napster CEO: Apple will buckle under AAC pressure

updated 08:05 am EST, Tue March 9, 2004

Napster expects AAC demise

In a lengthy discussion with The Guardian surrounding Napster's UK plans, CEO Chris Gorog : "The iPod is great if you're happy to only shop at one record store. It's like buying a car and finding you can only drive down one road. I think consumers, when they understand that, will be kind of pissed off." Napster employs Microsoft's WMA format, the only viable alternative that provides DRM support and has widespread playback support on most MP3 devices (but no the iPod).

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03/09, 08:15am | report spam | close Reply |
Yeah right

Good bye Napster! BWHAHAHA!

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03/09, 08:16am | report spam | close Reply |
My prediction:

I predict that something I don't like will fail too. There's no news here.

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03/09, 08:17am | report spam | close Reply |
Gorog we are listening

Chris Gorog from Napster is an totally unbiased source of information regarding the future of iTunes. ;-)

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03/09, 08:18am | report spam | close Reply |
Steve

Did Steve predict on Napster?

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03/09, 08:18am | report spam | close Reply |
He doesn't get it.

The iPod also plays MP3 format, and it completely capable to playing WMA if they wanted it to. The iPod and iTunes is more than just buying all your music online, you can rip all the disks you own and put on it as well...with iTunes you can then burn back to CDs if you want to. He's assuming that you are aquiring all your music through iTunes music store, which simply isn't true. iTunes music store was put in place to sell iPods, Apple doesn't make that much money off the music store itself, and never planned to, they wanted to sell more iPods, and so far that seems to be working, especially with the mini's flying off the shelves the way they are.

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03/09, 08:23am | report spam | close Reply |
Very little competition

The big thing here is there is that ALL the online stores are offering basically the same thing. 99 cent songs, similar libraries, ect. There is little need to "shop around." So the competition arguement is moot. Sure I can buy from any number of windows WMA stores, but aside for shopping experience they are all the same. This would make a difference if I couldn't get Sony artists on iTunes, but I could on Napster.

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03/09, 08:26am | report spam | close Reply |
Why is this article even

I wanted to say these things but you-all beat me to it: Chris Gorog is clearly an unbiased sourc eof information, and the iPod also plays MP3.

That said I DO wish the Apple Store had more non-compilation albums and songs. If I wanted compilations I'd have bought 'em already. I want the real deal.

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03/09, 08:26am | report spam | close Reply |
one road?

How about it's more like buying a car from a dealership and then getting parts and service for that car where ever I want....

Jeez, and I don't even have a fancy MBA. What an idiot...

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03/09, 08:30am | report spam | close Reply |
hah

What Gorog seems to be forgetting is that the iPod is the #1 portable music player in the country, period. If the iPod can't play WMA, then people won't buy WMA, plain and simple. That would be like claiming that people buying a VHS VCR back in the '80s will be pissed off when they find out it doesn't play Beta tapes. And as someone else suggested, how many people really use portable music players for online music shopping, and how many just use them as an MP3 player (you remember MP3s, right?).

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03/09, 08:32am | report spam | close Reply |
Language

What a classy guy.

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03/09, 08:34am | report spam | close Reply |
More pointless blah

Can someone explain to me how Apple�s use of AAC is any more or less proprietary than Napster�s attempt to lock me into their model?

Gorog says: "Companies pushing a propriety agenda are consumer-unfriendly experiences because they're cloistering them in an experience that they can't leave and eliminating choice."

Which sounds to me exactly what I�d be getting into if I shopped at Napster. It�s no accident or quirk that finds me writing this on a Macintosh. I made a deliberate choice. Another choice I have made is to be Microsoft free. I don�t want any Microsoft products on my machine! I�ve gone to a lot of trouble to rid them from my life.

I have an iPod and it doesn�t play WMA; Gorog says Apple should do something about that. That�s a topic for another forum. Of relevance here is the fact that the iPod is overwhelmingly the choice of consumers. The choice of consumers by a wide margin. I can understand it. My original 5 gig iPod, ordered on the day the iPod was announced more than 2 years ago, is still going strong. It�s a very good product.

What Gorog is really saying is that the consumers are wrong, and it is their duty to go down the road he has decided is correct for them. Precisely the thing he accuses Apple of trying force consumers to do.

But let�s, get past all that. Yes, Mr. Gorog, let�s say I�m tired of Apple�s �stifling habit of forcing me into their store.� Let�s say I buy one of the cheap iPod wannabe�s and go to experience the freedom and choice offered by Napster and the world of WMA. Okay, I�m at your site now. Oh, very good, I see you feature an iPod knockoff right on your home page. Okay, thank you, the player problem is solved. I don�t like the looks of it nearly as much as the iPod, but you can�t have everything I guess; got to give a little sometimes in order to gain more.

Now to download the client. Ah, I can taste the freedom of limitless horizons already � But wait! What�s this? PC only! What the hey? No OS X client? No OS 9 client? No Mac client at all?

Mr. Gorog, I, the consumer, have already told you my choice of computer is a Macintosh with NO Microsoft software, and now you tell me that in order to climb aboard the Napster Freedom Train I have to use even MORE product from a company I detest with every atom of my being? Is this your idea of choice?

I�m going back to my Mac. Ahhh! Much better. Oh, and let�s see... iPods work on Macs and PC�s, iTunes works on Macs and PC�s, iTunes Music Store works on Macs and PC�s. Yes, I see your point. Apple is clearly not interested in offering consumers choices in the digital music market place.

Look, Mr. Gorog. I�m sorry you�re getting your butt kicked. I�m sorry you are losing so much money on your store. It�s a sad thing to see your plans going up in smoke. But then... well, no one ever said you had to get into the game.

Ya

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03/09, 08:34am | report spam | close Reply |
Napster

What is Napster? Oh, aren't they that company that has their OWN PROPRIETARY music player that only works with CRAPSTER? I mean NAPSTER?

f*** YOU a******.

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03/09, 08:38am | report spam | close Reply |
so called experts lie

Just about anyone these days is considered an expert on just about any topic they may have an opinion on. What Fox (News?) for the best example of this. So called facts are not based upon anything but opinion and reasoning is not based on logic. Take any complicated issue like technology and there is someone with a simplistic answer to what will succeed and what will fail. This applies to most so called news reporting in America today. Its seems people just don't want to examine an issue they just want a yes or no, black or white answer, very sad.

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03/09, 08:55am | report spam | close Reply |
Whatever

This guy will talk c*** about Apple at any chance he get. Does it always have to be posted here as news? Why don't we just ignore him like we now ignore buymusic.com.?

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03/09, 09:07am | report spam | close Reply |
RIPE.

Napster is just ripe to sell 10-15 times less music than iTunes.

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03/09, 09:08am | report spam | close Reply |
MacNN Sucks

It's run by Enron execs!

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03/09, 09:09am | report spam | close Reply |
Think before you speak...

It's quite amazing the number of "executives" like Gorog who chastize iTMS for it's lack of WMA support. The reality is, they should be THANKING Apple for not supporting WMA in the iPod and iTMS! Why?

Think about it: Apple already has a commanding lead over the competition regarding sold downloads, just with AAC (and MP3) support, because of the iPod, and the iTMS shopping experience. Can you imagine how much BIGGER their lead would be if they did support WMA in the iPod and iTMS?

Gorog's comments tell me that the vast majority of Napster's customers are iPod owners. His reasoning regarding the "Napster brand" is also BS, since most former Napster users are now KaZaa or Morpheus users. The Napster brand as a marketing tool is useless.

bryan.falchuk

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03/09, 09:19am | report spam | close Reply | delete
News?

This is just like Michael Dell saying Apple will die. No s*** a competitor doesn't think it'll survive. How does this end up as a headline? It's so misleading.

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03/09, 09:31am | report spam | close Reply |
pissed off?

i know that.
i knew that.
i am not pissed off.

if something better comes along, i might switch (from iPod), right now nothing can touch iPod/iTMS.

hey, CEO Chris Gorog, bite yo mama! (and punch her for giving you such a creepy name.)

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03/09, 09:33am | report spam | close Reply |
WMA

Fortunately for us, apple captured the Music Store before anybody really made a decent WMA store. On top of that, they've got pretty much all the labels behind them. If more songs were coming out in WMA then AAC or MP3, then we would have a problem. The napster exec would have a point in saying you're at a disadvantage because you don't have the choice to go to x** website and download songs in x** format.

But so long as apple can keep getting the majority of music available on iTMS, the danger of "you buy an iPod, you can't play a lot of songs" is non-existant.

Given the choice of going to another website or buying off of iTMS, people will just buy off of iTMS. I think most people don't really care what the format the songs are in, just so long as they can get the music that they want. iTMS is an easy place for them to do that, so why should they care about some other music store?

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03/09, 09:34am | report spam | close Reply |
itunes

The biggest advantage of Itunes compaired with the rest is that. Buying a song from the itune music stor means I will have the same rights with any song I download. On the alot of the others, I will have to look at the licenses of the individual songs I b�y

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03/09, 09:52am | report spam | close Reply |
Ipod/itunes/iwish

Geez,
I have 26 gig of tunes in my itunes. I have 2 5 gig ipods, I have downloaded a total of 5 cd's from itunes. I don't get what the big
deal is about an online store (any store) having proprietary software downloads..
If you don't want it buy the fricking cd from a retailer...
Itunes download does not prevent you from re-ripping a cd and turning it into MP3 or WMA for that matter.
The REAL problem with digital downloads is the fact you can't get
the associated credits, artwork and etc. If I could get the appropriate
info from one source (is there a reason why graceenote doesn't do this?) then I'd be more inclined to download music. Even Wilco's EP download site let you choose an album cover. rant rant rant...
Just remember in the early '90's the www was going to bankrupt
tv and newspapers and put the paper industry out of business.

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03/09, 09:55am | report spam | close Reply |
Ho-Hum

The same old M$ party line: "People should really be going with us because we're more popu... Oh, wait a sec, wrong product. People should really be going with us because we're more sec... No, that's not it. Because we have a superior product? No, no, that won't work. Oh yeah, because we're less proprietary. That's the ticket!"

Yes, Apple's DRM is proprietary. Napster's simply scared because AAC is breaking out of its shell, and Apple's encoder was found earlier this week to be the best of the currently available encoders in terms of sound quality.

If I were him, I'd be more scared of the DRM being added to the venerable MP3 format. How long will all of the Joe and Jan Upstart online music shops be choosing to sign their soul to Microsoft when they can choose a format which is compatible with ALL of the players out there, including the iPod and all of the WMA players? And once that happens, where's the market for WMA?

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03/09, 09:57am | report spam | close Reply |
WMA sound and DRM sucks

AAC loosing momentum, the opposite is true. The best sounding codec out there, there's Nero, Apple, and Real supporting it and more comming, just wait... Microsoft is anxiously anticipating to raise the cost of WMA licenses.

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03/09, 09:59am | report spam | close Reply |
Amen

Ok, one, is it possible to NOT swear in making your posts. I read these during my break at work, and it wouldn't be a problem unless some of the toilet-mouths on here set off the filters with some of the hardcore swearing they do, totally gratuitously. Please?

Two, I totally agree that Apple's choice NOT to support WMA is a blessing for all these other stores. With the ipod's success, WMA compatiblity would just illustrate how poor the other stores' buying experiences are, and give the iPod one more selling point. Like Napster needs any further nails in its coffin. I know that article said many equate Napster with "innovative, independent, cool, irreverent, renegade." I wonder, one, how many people actually understand the new Napster since any company making bedfellows with the major labels is certainly not independent. Two, copying iTunes/iPod is not innovative. Maybe they misread irreverent as "irrelevant."

I love this quote: "Young people have grown up making their own CDs, they burn them, then they throw them in the glove box of the car or skateboard over them and make another one. They have little respect for the physical medium. The move to online distribution of entertainment content over the next 10 years is as inevitable as gravity." I think the move has already taken place... iTunes is the winner. Is Napster going to say it's happened only if they end up the lead dog? I think he's way off anyway. I teach school... most of my kids talk about buying CDs, and until broadband internet is widespead as bicycles, many kids will never have the access to the internet for downloading music as they do a Walmart or other CD store. And has Napster put anything in place to make kids not need credit cards to buy from them? A kid's ability to take cash and purchase at a store is going to be around for a long, long. I kinda hope not to see the day 13-year-olds are able to start accumulating credit card debt. Many parents are not interested in setting up an account on an internet store for Jr. to get whatever his/her heart desires from the digital racks.

And by the time all these societal changes come around, someone will still be proclaiming Apple's about to go under, and that darn AAC format is doomed. By then, it'll probably be AAC3 or something like that anyways.

Peace,
jmelrose

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03/09, 10:09am | report spam | close Reply |
Kids

I don't know about you, but I always skateboard over my CDs.
like, totally sick man.

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03/09, 10:27am | report spam | close Reply |
re: Ho-Hum

If I were him, I'd be more scared of the DRM being added to the venerable MP3 format. How long will all of the Joe and Jan Upstart online music shops be choosing to sign their soul to Microsoft when they can choose a format which is compatible with ALL of the players out there, including the iPod and all of the WMA players?

Protected mp3 will be incompatible with all existing players. It's hard to imagine manufacturers adding support when everyone is moving away from the mp3 format anyway.

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03/09, 10:52am | report spam | close Reply | delete
AAC is not proprietary

Once and for all, AAC and FairPlay (the DRM Apple is using) is NOT proprietary! They license it from other companies. Dobly created AAC, and Apple tweaked it, but it's still not "Apple's" file format. And FairPlay is not "Apple's" DRM. It's available to other companies if they choose to use it.

If any of you have used a WMA protected file, it's absurd. You can't even skip forward and back with some of the files. How the h*** does that protect the artist? All it does is piss me off, and make me delete the WMA file, and never look back. What a terrible terrible file format.

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03/09, 11:01am | report spam | close Reply |
Napster is on the brink

of bankruptcy, Apple is making big, fat dollars. Who loses, who wins? We shall soon see. ;)

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03/09, 11:08am | report spam | close Reply |
CEO Chris Gorog

CEO Chris Gorog warns the the United Kingdom to stay away from Apple iPods.

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03/09, 11:11am | report spam | close Reply |
CEO Chris Gorog

Napster CEO Chris Gorog warns the UK "All your piss are belong to us."

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03/09, 11:11am | report spam | close Reply |
You don't say?

I'm sure the CEO of Napster is really gona stand around and say "Oh, the AAC format will become much more popular than the format we are using..."

Gimmie a break...

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03/09, 12:10pm | report spam | close Reply |
well put me in irons

well i for one welcome our WMA oppressors.

It will be a glorious day when i will be cble to easily dumpster dive for ipods that wont play WMA and i can take home and lovingly nurse back to health!

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03/09, 12:16pm | report spam | close Reply |
pot, meet kettle

so, don't buy one proprietary brand of music, buy this other one. great. except for walmart, all the other music stores sell the same exact item for the same exact price. what real 'choice' is that? it's not like people with ipods CAN shop anywhere else (currently). if the guy really wanted to give people choice, he'd make the napster player AAC-compatible.

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03/09, 12:24pm | report spam | close Reply |
Uh

What planet are you living on? AAC is as proprietary as WMA, RA, and MP3. They are all owned by a corporation. You are not allowed to modify it or distribute its encoders/decoders for free. Debate the quality and the implementation all you want but please try to get the facts correct so you do not make Mac users look stupid.

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03/09, 12:56pm | report spam | close Reply |
WMA???

Has anyone ever heard a WMA file to begin with?? They are HORRIBLE. Plus AAC is an open standard. To me (IMHO) it would make more sense for people to go down that road then to (sheepishly) follow the M$ masses and accept WMA as an acceptable music standard.

And another thing - so, it�s okay to only support WMA files and not AAC but it�s NOT ok to support AAC files and not WMA?? And the logic in that would be...

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03/09, 01:00pm | report spam | close Reply |
WMA???

Has anyone ever heard a WMA file to begin with?? They are HORRIBLE. Plus AAC is an open standard. To me (IMHO) it would make more sense for people to go down that road then to (sheepishly) follow the M$ masses and accept WMA as an acceptable music standard.

And another thing - so, it�s okay to only support WMA files and not AAC but it�s NOT ok to support AAC files and not WMA?? And the logic in that would be...

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03/09, 01:00pm | report spam | close Reply |
A small note also;

I must say, he speaks well for a person representing a Company who nearly two weeks ago went belly up had it had not been for an infusion of resources($$$$$$$) from you know who (MS)!
One must look to history at times to understand the events which may occur today and tomorrow, and it shall be noted that no great powers be it egypt or Rome dominated for ever. And today, companies are no different. Although many factors determine the path of such institutions ( advertising, wealth, being wisely managed.....etc) it shall be noted that those who bring ideas and imagination to life and create the unimagined often do have an advantage to others.
And speaking ill of competition as Mr. Gorog , winns no points for any party. Here is hoping the team in Cupertino, has learned from its own mistakes ( we all make them, we are mortals) and learns from others in the market ( we can all improve on our self, no one is perfect) and display its amazing capabilities to the market not only through the IPod but also its so many other amazind products. Thank you.

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03/09, 02:10pm | report spam | close Reply |
OHOH

Wait! get me the phone. I've gotta call my broker and dump all my Apple stock....something I read on the internet....have to act quickly...

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03/09, 02:12pm | report spam | close Reply |
But...

If push come to shove it wouldn't take much for the iPod to support WMA. From what I understand a frimware update at most.

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03/09, 02:27pm | report spam | close Reply |
haha

man, I needed a good laugh.

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03/09, 03:47pm | report spam | close Reply |
Maybe it's time...

for Apple to tell the truth! that's it, just put a link on the iTMS that really explains what a "AAC" file really is. People don't know the file type "AAC" and they think it's a propriatary Apple thing. If we tell them that the file is in fact based on the very standard MPEG-4 format, which is approved and used by companies like Cicso, Sun, Dolby, Lucent, AOL, IBM, etc. Compared to WMA which is made exclusively from M$. When people learn that AAC is in fact a MP4 which is the evolution of the MP3, they will stop asking which one is better!

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03/09, 03:52pm | report spam | close Reply |
Here here!!!

I agree that Apple need to EXPLAIN what AAC is - simply and quickly. Most people (aka windrones) probably think that it stands for Apple Audio Codec or something since WMA means Windows something or other.

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03/09, 05:47pm | report spam | close Reply |
cooler

http://www.wired.com/news/mac/0,2125,62542,00.html

Pocket PCs Masquerade as IPods

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03/09, 05:48pm | report spam | close Reply |
OK

Here's the deal. If my computer of choice happens to be a Mac, and I want to buy songs from NAPSTER, I don't have an option to do that. Macs aren't supported. Last time I looked, iTunes runs great on Mac OS X and Windows 2000 + XP. Isn't that an option that offers more CHOICE?

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03/09, 10:37pm | report spam | close Reply |
When You Can't Go Right,

... Gorog.

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03/10, 12:50am | report spam | close Reply |
pot, meet kettle

if he was so hyped up on not being locked in, why doesn't the napster player support AAC?

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03/10, 02:55am | report spam | close Reply |
Interesting

My Windows Media Player can't play mp3, .avi, mp4 and so on. Which player would you want to choose? Also, some .wmv or .wma can't be played on my Mac with WMP. Surprising! Well, let them use WMF and find out how quickly it will be hacked and the RIAA will be screaming that they are being robbed again.

Rock on iTS and iPod!!!

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Napster CEO: Apple will buckle under AAC pressure

updated 08:05 am EST, Tue March 9, 2004

Napster expects AAC demise

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Yeah right

My prediction:

Gorog we are listening

Steve

He doesn't get it.

Very little competition

Why is this article even

one road?

hah

Language

More pointless blah

Napster

so called experts lie

Whatever

RIPE.

MacNN Sucks

Think before you speak...

News?

pissed off?

WMA

itunes

Ipod/itunes/iwish

Ho-Hum

WMA sound and DRM sucks

Amen

Kids

re: Ho-Hum

AAC is not proprietary

Napster is on the brink

CEO Chris Gorog

CEO Chris Gorog

You don't say?

well put me in irons

pot, meet kettle

Uh

WMA???

WMA???

A small note also;

OHOH

But...

haha

Maybe it's time...

Here here!!!

cooler

OK

When You Can't Go Right,

pot, meet kettle

Interesting

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