Apple, Pepsi promo spark other alliances
updated 11:00 am EST, Thu January 29, 2004
Online music alliances
Coca-Cola said on Wednesday it has , the online music company, to promote its Sprite brand, marking the latest alliance between a major beverage maker and an online music service, while RealNetworks and Heineken NV have also teamed up to giveaway millions of song downloads to consumers who buy Heineken 12-packs this summer and BuyMusic.com and South Beach Beverage Co. (SoBe) have said they will co-sponsor a music tour this summer.






Fresh-Faced Recruit
Joined: Jul 2001
Coke Music
I thought Coca-Cola was going to have its own music store. I guess they abandoned that?