01/23/2004, 9:35am, EST
Friday, January 23rd
Pepsi iTunes ad to feature teens sued by RIAA
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01/23/2004, 9:35am, EST
Friday, January 23rd
Filed under: industry
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"RIAA is all in favor of the ad and the promotion. 'This ad shows how everything has changed,' says Mitch Bainwol, RIAA chairman. 'Legal downloading is great because fans are supporting the future of creative work in America.'"
WTF? Obviously they don't see the irony in the sued downloaders being able to download for free again Are they just trying to deflect the obvious attack against them suing people?
Or maybe this is an endorcement for iTMS. That could be huge. It would mean the RIAA finally acknowleges their failed business model and is now supporting legal music downloads? (In the past they have tried to kill off downloading entirely.)
They have never been entirely against downloading. It is just that prior to the iTunes Music Store, no one was providing a properly designed and organized pay service.
I don't think the RIAA necessarily has a failed business model as much as they're a slow to catch up with the times. CD sales dominated all other formats for years, and the intial free file sharing bonanza during the late 90's scared them tremendously. They NEEDED a service like iTMS to show them that legally downloading music can be successful and even profitable. While not official, it certianly serves as an endorsement of the type of service and business the RIAA is now trying to promote.
Think if it kind of like an abstance organization coming out and saying, "Well, if you're going do it, wear protection, but we'd still prefer for you to abstain"... or buy a cd in this case.
thanks, RIAA. thanks for a whole lot of NOTHING. i just wish none of the profits for these downloads went to their pockets.
In some ways, the RIAA likes the iTunes sales BETTER than CD sales.