BBC reviews Apple's iPod advertising
updated 11:35 am EST, Wed December 17, 2003
Apple\'s iPod advertising
BBC's reports that Apple's PR department has secured 6,000 iPod and iTunes stories in major publications worldwide and also notes that the advertising campaign has managed "not to blow the product's cool...subtle evolution of Apple's tried-and-tested formula. The only innovation is that it uses neon hues, rather than the traditional white backdrop. Apple supremo Steve Jobs - who takes a hands-on approach to marketing - needed a little persuading to make even this revolutionary step, according to TBWA agency head Lee Clow."
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