Apple Store offers iTunes Music Store Gift Certificates
The Apple Store is offering iTunes Music Gift Certificates, which it first introduced with its second-generation iTunes Music Store in mid-October. The certificates are available in amounts ranging from $10 to $200 can be used purchase songs without using credit card and can be sent to anyone with an email address.
The Gift Certificates will become the first possibility for non-US residents to buy songs from iTMS. I predict savy americans will purchase gift certificates and sell these to Europe based buyers at a premium on auction sites such as Ebay. I wonder how much the premium will be? An interesting question is whether Apple will tolerate or ignore this secodary Gift Certifcate market? I guess the secondary market will put additional pressure on the music labels to finally come to a european wide agreement.
Yes i think US residents will send certificates to Europeans but what kind of muppet would spend a load of cash to get a certificate to buy cheap music that costs more than the face value of the certificate.
Computer giant Apple has been banned by advertising watchdogs from claiming its latest product is “the world’s fastest, most powerful personal computer”.
The claim was made in a television advert for the Apple PowerMac G5.
But the Independent Television Commission branded the advert “misleading” and banned it from being broadcast.
Eight viewers contacted the ITC to complain that the claim was based on the results of limited tests in which the specification of the computers used was configured to give Apple the best results.
ple said the tests, carried out by an independent third party, were “fair and even”.
But the ITC found that the claim was not supported by independent reviews and that, at best, the G5 was only “generally as fast” as its competitors.
In its advertising complaints report, it ruled: “The ITC considered that there was insufficient evidence to support the claim ‘world’s fastest, most powerful personal computer’.
“Furthermore, it shared one viewer’s doubt that the claim could be substantiated at all because, as evidence for and against the claim had shown, computers were constantly being updated and had many different applications and benchmarks.”
It concluded that “the advertising was misleading and ... should not be re-shown in its current form”.
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By PA News Reporter
Computer giant Apple has been banned by advertising watchdogs from claiming its latest product is “the world’s fastest, most powerful personal computer”.
The claim was made in a television advert for the Apple PowerMac G5.
But the Independent Television Commission branded the advert “misleading” and banned it from being broadcast.
Eight viewers contacted the ITC to complain that the claim was based on the results of limited tests in which the specification of the computers used was configured to give Apple the best results.
ple said the tests, carried out by an independent third party, were “fair and even”.
But the ITC found that the claim was not supported by independent reviews and that, at best, the G5 was only “generally as fast” as its competitors.
In its advertising complaints report, it ruled: “The ITC considered that there was insufficient evidence to support the claim ‘world’s fastest, most powerful personal computer’.
“Furthermore, it shared one viewer’s doubt that the claim could be substantiated at all because, as evidence for and against the claim had shown, computers were constantly being updated and had many different applications and benchmarks.”
It concluded that “the advertising was misleading and ... should not be re-shown in its current form”.
Fuck you.