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http://www.macnn.com/articles/03/10/16/apple.has/

Apple has 3 percent marketshare in US

updated 09:25 am EDT, Thu October 16, 2003

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Apple's U.S. , while its worldwide share is below 3 percent, according to new marketshare numbers that show the worldwide PC market grew more quickly than expected in the third quarter. CNET News.com reports that the PC market as a whole by about 15 percent compared with the same period last year. Dell held the No. 1 PC vendor title with a worldwide market share of 15.3 percent and a US marketshare of 27.4 percent. HP was second with a 15.1 worldwide market share and a 19.4 US marketshare, while IBM was a "distant third. In the United States, Gateway and Apple rounded out the top five."

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10/16, 09:32am | report spam | close Reply |
Numbers

None of the PC manufacturers have an enourmous marketshare...Dell has 15.3% worldwide...and that is #1.

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10/16, 09:45am | report spam | close Reply |
yep

It goes to show just how wide open the market is depending on how you look at it...

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10/16, 10:03am | report spam | close Reply |
Probably more than 3

Given that Macs usually remain in use longer than PCs, I would guess that Apple's marketshare is easily 5 or 6% if you count PCs in use.

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10/16, 10:03am | report spam | close Reply |
Yea

And a month later some other study will come out and say Apple marketshare actually dropped to 2 percent during the time this study claims it went up to 3 percent. And everyone will start up again that Apple is dying.

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10/16, 10:07am | report spam | close Reply |
3% is a declining share!

um... PC manufacturers have 97%, Apple has 3%.

I dare say 15% of 97% is larger than 100% of 3%... without volume, Apple prices will remain too high, and their products will remain niche and boutique.

I blame it in part on their case designs. They add cost, and keep people like me, on the sidelines squeezing more life out of my dual G4/800.

Have fancy looking boxes, but I'd buy more apples more often if they are priced better and had better OpenGL video cards. I'm moving my 3d to PC over the video cards alone.

I like apple, but they wear me out...

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10/16, 10:18am | report spam | close Reply |
Apple is the Best

Dell sucks.

Gateway sucks.

Microsoft sucks.

Gee, all that sucking, where's my b******?

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10/16, 10:24am | report spam | close Reply |
statistics

Home use market share is an important statistic, and based on my reading might be as high as 10-12%. Also important to financial analysis for a developer of whether to support a platform is the age/income distribution of users-- In addition to a much higher home-use share than 3%, Mac users are typically better off and have a higher education.

When I think of all the fricken $300 PCs sitting in otherwise empty cubicles in businesses all over the country s******* up the Mac market share statitics, I cringe. IT department also purchase tons of cheap PCs to swap parts out of instead of paying the higher prices for individual parts. The Windows OS never even gets used.

Of course, when you're using cheap PCs, you need lots of spare parts.

Three kinds of lies-- lies, damned lies, and statistics.

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10/16, 10:31am | report spam | close Reply |
Prices

Apple's prices are NOT that far off from Dell, IBM, Toshiba, etc. They're quite competitive when you actually compare what comes with it item by item.

Yes, they're more expensive than the $300 PC...and you get a heck of a lot more. Dell's mid-range / high-end machines are a lot more expensive than the $300 PC, too, but funny you never hear anyone complaining about that.

I love the case design of the Mac, and will gladly pay a bit more for them if that's what it takes.

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10/16, 10:49am | report spam | close Reply |
Market Share

Market share, as reported by studies like the one cited, is arrived by counting up the number of reported units shipped from each source and dividing it out accordingly. This method does not show how many (or the percentage thereof) are in actual use.

So, if I buy a Mac and it lasts 4 years and my friend buys WinTel and his lasts 2 years, the Wintel will show 100% more market share than the Mac. The same number of people are using the same number of boxes at the same time. But he had to replace his sooner.

I don't know about you, but I hate having to move all my stuff to a new machine. I much prefer machines that last longer.

Also, before you flamers/statisticians get on your soap boxes, I am just making a simple example for those that apparently still don't understand market share numbers.

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10/16, 11:00am | report spam | close Reply | delete
Poorly written

This poorly written snippet is a misinterpretation. The 3% refers to NEW UNIT SALES. People constantly misread the IDC numbers.

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10/16, 11:08am | report spam | close Reply |
why don't they show osX?

apple marketing really sucks! where the h*** are those ad for osX? people do not seem to care about ''the world fastest personal computer at $3000'.

People looking at a mac are always impress by osX, but yet, there has been no tv ad for it. how hard is it to show a computer screen running X in all it's beauty? show the cool feature like expos�, aqua, ease of use, iPhoto, etc.. also take advantage of the security and other huge problems M$ has and will have till 2006. that's what i do to impress people and it works.

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10/16, 11:15am | report spam | close Reply |
Re: Poorly written

> People constantly misread the IDC numbers.

We had the same discussion before.

The last time the headline was the same except it was 4%. People were blaming the numbers.

Before that it was 5%. People were blaming everything but Apple.

What will you say when the headline will say 2%? still blame IDC again...

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10/16, 11:31am | report spam | close Reply |
OS X Ads

"apple marketing really sucks! where the h*** are those ad for osX? people do not seem to care about ''the world fastest personal computer at $3000'.

People looking at a mac are always impress by osX, but yet, there has been no tv ad for it. how hard is it to show a computer screen running X in all it's beauty? show the cool feature like expos�, aqua, ease of use, iPhoto, etc.. also take advantage of the security and other huge problems M$ has and will have till 2006. that's what i do to impress people and it works."

Amen, brother.

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10/16, 11:32am | report spam | close Reply |
So much pessimism

> What will you say when the headline will say 2%?
> still blame IDC again...

I think you meant to say "... IF the headline ..."

In any case, I don't think we received bad news in this report. We're hanging on, growing our sales, the market is growing, and we're in the top 5.

Throw in the fact that iTMS for Windows comes out today, Panther is out in 8 days, Longhorn isn't out until 2006, and iPods are selling better every quarter and are the #1 MP3 player, and I think Apple is not going anywhere.

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10/16, 11:42am | report spam | close Reply |
All I see...

Is that I've never seen so many people around me buying Macs. I know at least a dozen die-hard windows users who have bought PowerBooks or G5s in the past 6 months.
Walk around airport lounges: 30% of laptops used are dulls, but 30% are Ti or Al PowerBooks. The damn PCs may get sold, but as someone was pointing out they may not be getting that much use.
Who knows.

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10/16, 11:58am | report spam | close Reply |
If...

If the PC market grew dramatically, and the Mac gained ground, then the Mac market has grown more dramatically than the PC market did.

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10/16, 12:04pm | report spam | close Reply |
Numbers don't add up

US Marketshare
27.4% Dell + 19.4% HP = 46.8%
IBM is a distant third = 4.6%
Gateway is fourth = 3.3%
Apple is fifth at 3%

The entire top 5 is only 57.7%
All other mfg'rs must be less than 3% each and yet make up the entire 42% remaining. That must mean there are many more than 14 other PC makers. Who in the h*** is making PCs? I can only a few more names.

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10/16, 12:10pm | report spam | close Reply |
uh?

"um... PC manufacturers have 97%, Apple has 3%"

um... did you read the article? It's regarding individual marketshare, not OS marketshare.

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10/16, 12:21pm | report spam | close Reply |
OS X

"apple marketing really sucks! where the h*** are those ad for osX? people do not seem to care about ''the world fastest personal computer at $3000'.

People looking at a mac are always impress by osX, but yet, there has been no tv ad for it. how hard is it to show a computer screen running X in all it's beauty?"

I'd love for you to show all of us how in 15, 30, and 60 second commercial how you can market OS X. There's the rub.

Apple's marketing (as with almost all marketing) has always been about conveying a feeling, an emotion, a sense of wow (i.e. the guy being blown through his house). You remember that commercial, you remember the multicolored dancers in the iPod commerical.

Also, Apple has marketed the impact that their software (iPhoto, iMovie, iTunes, iDVD amongst others) has on people. Anyone remember the first iPhoto commercial with the newborn baby and their parents? They showed the father taking pictures, transfering them to iPhoto, and displaying the end result in a way in which was moving and memorable. Rip, Mix, Burn, and the Switcher campaigns have been similiar.

I think Apple has done exactly what you think they haven't, just not in a manner you've liked.

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10/16, 01:33pm | report spam | close Reply |
sucks

Dell sucks.

Gateway sucks.

Microsoft sucks.

If all these suck so much, then why cant apple sell more machines, they used to have a MUCH larger slice of the marketshare pie, but like most people, mac sucks, and they would rather have to deal with microsoft sucky o/s and all the crashes than to have an apple. That tells me that Apple sucks even more....

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10/16, 01:48pm | report spam | close Reply |
f*** the marketshare...

Apple is so damn cool!

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10/16, 03:15pm | report spam | close Reply |
We Need Marketshare

We definitely need marketshare. I don't think we're necessarily losing ground right now, but we're definitely not seeing the growth we should. Apple needs to exploit concerns over Windows vulnerability. It also needs to shore up its developer base by taking a page from MS and snatching some key developers. The line in the sand needs to be drawn - if you want a great computer, Apple is the only game in town. We won't win by being soft-spoken -- Apple needs to get tough!

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10/16, 03:25pm | report spam | close Reply |
Yet

I'm sure everyone would welcome a better score... so quit looking for pretexts this study is inaccurate or Macs last longer than PC's. Apple prices are questionnable. Apple's policy toward customers too. I've placed an BTO order on the AppleStore early September. I'm still waiting. Service sucks real bad and if it wasn't for the Macintosh, I would probably be able to find a PC maker with better management... but I don't want to be another victim of Windows and the viruses that come with it. I love the Mac too much, so I don't see any reason why I should switch. PowerComputing should return. They had a much more aggressive marketing attitude.

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10/16, 03:29pm | report spam | close Reply |
Lies lies lies

Of course, whenever Mac users (and PC users but to a lesser extent) see stats they do not agree with, all sorts of excuses come up, bringing Windows when the disucssion at hand is about hardware, saying that Macs cost the same if not cheaper (in your dream) , etc. The analyst and/or journalists are idiots. By my read, the number should be this and that as if your reading is more accurate than that of the people who does this for living.

However, when the numbers are favorable like Apple's share of the notebook market is increasing, the zealots are all hurray and don't question the numbers at all.

Hey, I want Apple to succeed like no one else but I am not hypocritical like the zealots.

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10/16, 08:05pm | report spam | close Reply |
case design

I don't know that case design needs to be expensive. It has to be intelligent. It has to be inspired. It has to serve a practical purpose. I think the Apple iMac was all of those things. I think the new iMac is wonderfully innovative in the way in which the monitor is attached to the computer. In fact caution in design would be detrimental to Apple's success. But I agree design of the case should be a cost that shouldn't be allowed to get out of control.

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10/17, 10:20am | report spam | close Reply |
first

AMD again has the First 64 bit notebook, they were the first to have a 64 bit consumer machine, not apple.

Notebook
Gamer-friendly notebook maker VoodooPC has introduced an AMD Athlon 64-based machine to its line of Envy Pentium-based portables.

The Envy m:855 is built around a VIA K8T800 chipset. Its graphics sub-system is driven by an ATI Mobility Radeon 9600 chip with 64MB of video RAM, hooked up to a 15in screen. Since all of VoodooPC's machines are built to order, the company didn't detail memory, hard drive and DVD-RW optical storage, but the HDD it's offering is Hitachi's 7200rpm notebook-friendly Travelstar, probably a 60GB version.

The unit includes a built in card reader, an S/P DIF audio port, four USB 2.0 ports, a 1394 connector, 56Kbps modem, 10/100Mbps Ethernet. And a 12-cell battery. With 12 cells, says VoodooPC, this is the first desktop replacement offering "decent" battery life. Generic tests show around 3.9 hours, but two hours is probably a better 'real world' life.

The (8lb) m:855 will come in an array of coloured cases, with room for personalised decals to be added on the buyer's behalf. The machine is expected to begin shipping at the end of the month, internationally as well as to North America.

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10/18, 01:25pm | report spam | close Reply |
colored cases & decals

Personalized decals! Colored cases! Can't some people (companies) think for themselves? That is the opposite of good design. Nothing is more antithetical to good design than blindly copying without even understanding what was successful about the original. Apple will always interest those with a flair for the creative, as long as it keeps doing what it has been doing. Imitation may be fine as concerns the most practical of things. But good design, aesthetic concerns, will always be the realm of originators.

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Apple has 3 percent marketshare in US

updated 09:25 am EDT, Thu October 16, 2003

Numbers

yep

Probably more than 3

Yea

3% is a declining share!

Apple is the Best

statistics

Prices

Market Share

Poorly written

why don't they show osX?

Re: Poorly written

OS X Ads

So much pessimism

All I see...

If...

Numbers don't add up

uh?

OS X

sucks

f*** the marketshare...

We Need Marketshare

Yet

Lies lies lies

case design

first

colored cases & decals

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Apple has 3 percent marketshare in US

updated 09:25 am EDT, Thu October 16, 2003

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Numbers

yep

Probably more than 3

Yea

3% is a declining share!

Apple is the Best

statistics

Prices

Market Share

Poorly written

why don't they show osX?

Re: Poorly written

OS X Ads

So much pessimism

All I see...

If...

Numbers don't add up

uh?

OS X

sucks

f*** the marketshare...

We Need Marketshare

Yet

Lies lies lies

case design

first

colored cases & decals

Login Here

Register for our weekly email newsletter:

Connect tools:

Subscribe

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on Twitter

Most Read

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MacNN Marketplace