Napster brand recognition key to success
updated 05:45 pm EDT, Mon October 13, 2003
Napster -- this time as a pay service -- and this week Apple's iTunes expands from the Mac to the Windows world. Napster 2.0, bears little relation to the original free-swap phenomenon, according to USA Today. The new version sells songs for about $1 and charges a monthly subscription fee of $10. U.S. Bancorp Piper Jaffray analyst Eugene Munster of says Napster is likely to quickly gain market share -- a recent consumer study found Napster had 92.5% brand recognition, compared with 29.5% for Apple and 15% for Rhapsody. "People will check out Napster, because they've heard of it," he says.
