Tech Industry
10/13/2003, 5:45pm, EDT
Monday, October 13th[::FROM::] [::SiteName::]
Napster brand recognition key to success
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Napster returned last week after a long absence -- this time as a pay service -- and this week Apple's iTunes expands from the Mac to the Windows world. Napster 2.0, bears little relation to the original free-swap phenomenon, according to USA Today. The new version sells songs for about $1 and charges a monthly subscription fee of $10. U.S. Bancorp Piper Jaffray analyst Eugene Munster of says Napster is likely to quickly gain market share -- a recent consumer study found Napster had 92.5% brand recognition, compared with 29.5% for Apple and 15% for Rhapsody. "People will check out Napster, because they've heard of it," he says.
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...not too likely..
posted by MacNN.com Reader
posted by MacNN.com Reader
posted by MacNN.com Reader
What I don't believe in the article is that iTunes is given 3 stars and Rhapsody is given 3.5 stars when you can't even have copy on your computer. They say "For the user who doesn't put a premium on portability and is happy to listen near the computer ..., Rhapsody is the best bet." There must be something I'm missing here, but how do I go and take a walk and listen to the music I pay for? I guess I could burn a CD, but with other services available, what's the point?
posted by MacNN.com Reader
posted by MacNN.com Reader
fix the bugs later!
or was it release with minimal profit now...
and the bugs will fix it later!
posted by MacNN.com Reader
posted by MacNN.com Reader
I doubt that name recognition will help the new Napster, since the differences between the new & old Napsters will be apparent to all. You'll notice how name recognition didn't help Audiogalaxy when they morphed into Listen.com and Rhapsody.
As much as I like iTMS, I'd pay to see Audiogalaxy restored to its former glory/infamy. There was a wonderful sense of community among fans that's utterly lacking in the iTMS. Anyone who remembers the group "The Church & Related" will know what I'm talking about.
posted by MacNN.com Reader
posted by MacNN.com Reader
Even Starbucks is giving away rewards.... with NapsterMiles you get free music! GREAT IDEA!
posted by MacNN.com Reader