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Columnist comments on Apple packaging, design

updated 05:15 pm EDT, Wed October 1, 2003

Mark Morford has published an editorial that takes a satirical look at . Mr. Morford concludes that Apple genuinely cares about the presentation of its products: "This is what Apple does. This is what they are known for and why their design team is so famous and why they win so many awards and why they engender such passionate devotion from their adherents and why Macs are still far, far superior to PCs and always will be. It's true."

by MacNN Staff

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10/01, 05:46pm | report spam | close Reply |
LOL

LOL -that's funny!!!
LOL hahahaha!

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10/01, 06:09pm | report spam | close Reply |
WIndows Troll

PCs should be called "f****".

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10/01, 06:12pm | report spam | close Reply |
Lets see...

if the anti-Mac people eat this up! ::poke poke with a stick::

Summon the Bevets!!

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10/01, 06:14pm | report spam | close Reply |
Ugh!

A good article, with good points and something that I think most of us have known all along.

But JEBUS that is some HORRIBLE writing! Run on sentances, sentance fragments, bad comma placement, etc etc. Where's the editor??

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10/01, 06:19pm | report spam | close Reply |
re: ugh!

i sincerely hope your repeated misspellings of "sentence" were meant in an ironic fashion.

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10/01, 06:24pm | report spam | close Reply |
Liars!

You cannot cook your ham and eggs breakfast on a Mac! That is why I bought a few Pentium chips instead of an expensive stove in the kitchen. :P

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10/01, 07:17pm | report spam | close Reply |
re: re: ugh!

"i sincerely hope your repeated misspellings of "sentence" were meant in an ironic fashion."

no, but i'm not getting paid to write an article for a web site. if i was, i'd have an editor and a spell checker. thanks.

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10/01, 07:18pm | report spam | close Reply |
re: re: ugh!

"i sincerely hope your repeated misspellings of "sentence" were meant in an ironic fashion."

no, but i'm not getting paid to write an article for a publication either. thanks.

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10/01, 07:58pm | report spam | close Reply |
You guys don't get it...

The writer was using a style (kind of the beat-style made famous by Jack Kerouac) which features run-on sentences to convey a feeling. I think the author did a great job doing so, by the way. This literary device is not uncommon. Anyone here ever read Faulkner or Joyce? what, no English majors among us?

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10/01, 08:08pm | report spam | close Reply |
re: Ugh!

"no, but i'm not getting paid to write an article for a web site. if i was, i'd have an editor and a spell checker. thanks."

You probably meant "If I were..."

But that's beside the point (Oops, a fragmented sentence!). Why so anal about the writer's style? Didn't you find the article easier to read than most articles out there? Do you speak in complete sentences, do you? I thought so...

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10/01, 09:53pm | report spam | close Reply |
Style

[i]The writer was using a style (kind of the beat-style made famous by Jack Kerouac) which features run-on sentences to convey a feeling. I think the author did a great job doing so, by the way. This literary device is not uncommon. Anyone here ever read Faulkner or Joyce? what, no English majors among us?[/i]

Exactly. Being a Chronicle reader, I've always enjoyed Morford's style. It's spontaneous. It's ranting. Of all people, we internet junkies should understand it best, especially those who feel we should read anything and everything that comes to mind on their useless blogs.

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10/02, 12:45am | report spam | close Reply |
????

I have no idea what you guys are talking about, regarding literary style and what-not. But I do like the article because it said nothing negative about Apple! My kind of article! Easy to read as well!

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10/02, 01:50am | report spam | close Reply |
new iPod

It's so true. You get the iPod, it comes in a special Apple shopping bag... you take it back to your car (because you can't wait to get home to open it up) and carefully remove the clear stickers...

It's packaged as a box within a sleeve. You slide the sleeve off, and then the box opens like a clamshell. Then your iPod is sitting there, and you cream your pants.

So sweet.

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10/02, 02:18am | report spam | close Reply |
Literary style

It's funny... Pretty much the first thing that came to mind after I read that article was how much I liked the writer's style! Reminded me of some gonzo journalism like Hunter S. Thompson would write. Lively, entertaining writing rarely adheres to text-book-proper grammar/sentence structure. Thank god - otherwise it would all be so dry and mass-produced!

Anyway... iPod causing cream in the trousers? I like mine a lot too but it's never produced quite the same reaction for me :)

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10/02, 03:43am | report spam | close Reply |
Anyone listening ?

There are two kinds of people : the Mac users who know what they have ; the PC users who don't know what they are missing and won't even bother thinking about what articles like this one says.

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10/02, 03:51am | report spam | close Reply |
language

The language used came off childish...he could make his point without it.

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10/02, 09:08am | report spam | close Reply |
Re: Ugh!

That's what *I* came in here to say! You preempted me, you bugger.

I found the writing to be VERY distracting from the message, and didn't bother to finish the article because of that.

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10/02, 12:23pm | report spam | close Reply |
yea

gimme my curvy, translucent, lickable G4.

*lick*

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10/02, 12:34pm | report spam | close Reply |
STOP IT

Oldest flamer trick in the book: if you don't have any argument, and you want to be completely lame, attack the other guy's spelling.

Who the f*** cares how he wrote his article? It's his f****** article, he can write it however he wants!

Stupid English majors should go the f*** away before I'm forced to hurt one of you.

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10/02, 02:39pm | report spam | close Reply |
the elements of style

The "run on sentences" were deliberate, and if you look closely, they correspond to the frequent changes in perspective throughout the article. The "run on" voice is skeptical and cynical, but he trades off every couple paragraphs with the "normal" voice, which takes a more grounded approach. It's a cleverly constructed inner conversation that's more interesting than a typical article in the same way a Mac is more interesting than a typical personal computer.

(P.S. Go, English majors!)

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10/02, 03:55pm | report spam | close Reply |
Re: STOP IT

"Oldest flamer trick in the book: if you don't have any argument, and you want to be completely lame, attack the other guy's spelling."

You're probably the guy who wrote the flame in the first place. Damned troll.

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10/02, 06:30pm | report spam | close Reply |
spelling

I don't think the guy would have had his spelling attacked if he weren't criticizing someone else's writing. That was just too ironic to pass up.

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10/02, 09:51pm | report spam | close Reply |
Satire?

Is it just me, or is the "satirical" nature of the article non-existent? Or maybe it's "satirical" in an Alanis Morrisette sort of, like, you-know, kinda "ironical" way?

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10/03, 09:28am | report spam | close Reply |
jebus?

"But JEBUS that is some HORRIBLE writing! Run on sentances, sentance fragments, bad comma placement, etc etc. Where's the editor??"

Who's JEBUS? Any relation to Jesus? Sentance.

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Columnist comments on Apple packaging, design

updated 05:15 pm EDT, Wed October 1, 2003

LOL

WIndows Troll

Lets see...

Ugh!

re: ugh!

Liars!

re: re: ugh!

re: re: ugh!

You guys don't get it...

re: Ugh!

Style

????

new iPod

Literary style

Anyone listening ?

language

Re: Ugh!

yea

STOP IT

the elements of style

Re: STOP IT

spelling

Satire?

jebus?

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Columnist comments on Apple packaging, design

updated 05:15 pm EDT, Wed October 1, 2003

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LOL

WIndows Troll

Lets see...

Ugh!

re: ugh!

Liars!

re: re: ugh!

re: re: ugh!

You guys don't get it...

re: Ugh!

Style

????

new iPod

Literary style

Anyone listening ?

language

Re: Ugh!

yea

STOP IT

the elements of style

Re: STOP IT

spelling

Satire?

jebus?

Login Here

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