Visit our Expo show page for full coverage of all show announcements
Tech Industry

09/26/2003, 8:30pm, EDT

Friday, September 26th

[::FROM::] [::SiteName::]

Wired: Apple to refresh coporate logo

[::related_name_google::] [::related_name_google1::]
[::related_stories_google::] [::related_products_google::]
Apple is set to revise its logo with a new silvery chrome finish, according to Wired News and AppleInsider, who published a report earlier this week: "The logo's shape remains unchanged -- an apple with a bite taken out of the right side. The effect is a lot like the chrome female robots of Hajime Sorayama. At least, that's the best guess of Apple watchers, who spotted the new logo in the latest test version of Apple's OS X operating system. It is not clear whether Apple will adopt the new silver logo for product design, as well as marketing and packaging, or simply restrict it to the new software," according to Wired.

[::digg_button::]

[::news_tags::]

, [::delicious::][::slashdot::][::digg::][::buzz::] [::twitter::], 


[::doclix::]


[::boottext::] [::bootmark::]

[::layout::]

[::google::]
41 comments
Reader Reactions

subscribe to comments
for this article




126607 09/26, 8:19pm, EDT Time to save up
Those white apple stickers, they are going to be a commodity like the rainbow ones.

posted by MacNN.com Reader

126608 09/26, 8:21pm, EDT neato...
although, it would be cool (and so un apple-like) to do a "retro" something with a "retro" rainbow logo. fresh.

posted by MacNN.com Reader

126609 09/26, 8:35pm, EDT um
What's up with the gash through the middle of the apple?

posted by MacNN.com Reader

126610 09/26, 8:36pm, EDT No Biggie
I don't think this is all that big of a deal--Apple's been adjusting and tweaking the monochrome logo since they killed the color one. It is a new phase, though, if it's pervasive in the OS, and makes sense from a hardware-matching standpoint.

Does look nice though.

posted by MacNN.com Reader

126612 09/26, 8:47pm, EDT actually...
It looks kind of sporty. Kind of like how I imagined it might look if Apple and Nike got together...

posted by MacNN.com Reader

126615 09/26, 9:18pm, EDT I like it.
Its a reflection not a gash and it looks a lot better than a gray depressing Apple...viva la new Apple logo

posted by MacNN.com Reader

126616 09/26, 9:22pm, EDT It looks...
Snappier!

posted by MacNN.com Reader

126618 09/26, 9:31pm, EDT Only if...
Steve changes clothing as often as he does the logo. LOL

posted by MacNN.com Reader

126619 09/26, 9:32pm, EDT looks gay
you heard me. looks gay.

rainbow rulez

posted by MacNN.com Reader

126622 09/26, 9:36pm, EDT Logo IS chrome
Logo IS chrome on Cinema Displays and iMacs

posted by MacNN.com Reader

additional comments:..1..2..3..4..5..Next
Your Comments

In order to post comments: If you are a registered member, please login with your MacNN Forums username and password otherwise please uncheck the checkbox below.


Registered Member? (uncheck if you wish to post without logging in)
 
macnn forums login:

macnn forums password:

Not a member of the MacNN forums? Register now for free.
Want To Sell Your Laptop? Any Condition - receive Top Cash. Get an instant quote. Free shipping www.CashForLaptops.com

Internet Marketing School - 100% Online: Master SEO, SEM, E Commerce, Media & More with a U of San Francisco Certificate.

Buy from The Apple Store, iTunes.com, Amazon.com, TechDepot, OfficeDepot, Computers4Sure, or donate.