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Wired: Apple to refresh coporate logo

updated 08:30 pm EDT, Fri September 26, 2003

Apple is set to earlier this week: "The logo's shape remains unchanged -- an apple with a bite taken out of the right side. The effect is a lot like the chrome female robots of Hajime Sorayama. At least, that's the best guess of Apple watchers, who spotted the new logo in the latest test version of Apple's OS X operating system. It is not clear whether Apple will adopt the new silver logo for product design, as well as marketing and packaging, or simply restrict it to the new software," according to Wired.

 
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Time to save up

09/26, 08:19pm reply

Those white apple stickers, they are going to be a commodity like the rainbow ones.

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neato...

09/26, 08:21pm reply

although, it would be cool (and so un apple-like) to do a "retro" something with a "retro" rainbow logo. fresh.

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um

09/26, 08:35pm reply

What's up with the gash through the middle of the apple?

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No Biggie

09/26, 08:36pm reply

I don't think this is all that big of a deal--Apple's been adjusting and tweaking the monochrome logo since they killed the color one. It is a new phase, though, if it's pervasive in the OS, and makes sense from a hardware-matching standpoint.

Does look nice though.

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actually...

09/26, 08:47pm reply

It looks kind of sporty. Kind of like how I imagined it might look if Apple and Nike got together...

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I like it.

09/26, 09:18pm reply

Its a reflection not a gash and it looks a lot better than a gray depressing Apple...viva la new Apple logo

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It looks...

09/26, 09:22pm reply

Snappier!

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Only if...

09/26, 09:31pm reply

Steve changes clothing as often as he does the logo. LOL

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looks g**

09/26, 09:32pm reply

you heard me. looks g**.

rainbow rulez

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Logo IS chrome

09/26, 09:36pm reply

Logo IS chrome on Cinema Displays and iMacs

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