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http://www.macnn.com/articles/03/09/25/digital.voodoo/

Digital Voodoo suspends Mac development

updated 08:35 am EDT, Thu September 25, 2003

 
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At IBC this year, Digital Voodoo, a manufacturer of high-end video capture cards, announced it was , saying that Final Cut Pro 4.0 would be the last version it would support and that it could not guarantee that future versions of its video cards would be compatible with current or future generations of G5-based Macs: "These were difficult decisions for us to make. They are based on where we believe the future of post production is going which we believe is 10 bit RGB. Sony with the HDCAM SR and Thompson’s Viper are two companies who believe in the same future. No doubt Panasonic will follow this lead also...moving away from a QuickTime component only solution is in the best interests of current and future users of our products and the company itself."

"We believe being completely reliant on QuickTime components as a file format has some fundamental flaws. For example, it can not capture sequential files – an absolute must for 10 bit RGB DPX and Cineon. It can not capture more than 2 channels of audio even though most NLE’s have been doing this since the mid-late 90’s. QuickTime is updated constantly, which is a big risk for development. Our code could literally be broken over night from a QuickTime update. Moving away from this reliance of QuickTime actually gives our customers real choice with file formats."


by MacNN Staff

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  1. MacNN.com Reader

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    I hope Apple is listening

    I hope Apple is listening and responds to this type of thing. Apple needs to listen to the users, companies and such who develope for the platform. Hopefully a solution to this can be had sometime in the future to keep Quicktime the powerhouse it is and to let it grow.

    MacMoose

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    to many companies

    jumping ship

    not good

  1. MacNN.com Reader

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    different direction.

    looks like Voodoo wants to develop one solution system where Apple is want to develop multipurpose system that can scale in difference direction. Good like Voodoo. I think the multipurpose system has a better future in expanding user base. 10bit RGB is need how difficult is it to add that support within QT.

  1. MacNN.com Reader

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    2-Channel Audio

    This is a major problem of Quicktime. It certainly needs to be addressed by the QT engineers. I don't know if the new G5s with their digital-in support more than 5 channels in for QT import, but that would at least seem to be a major removing block to adding the support. There are ways to obviously get more than 2 channels of audio into your NLE, but Digital Voodoo is right in that they can't provide it in a one-and-all solution that relies solely on QT.

  1. MacNN.com Reader

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    voodoo was lossing market

    Voodoo lost the market to AJA & BlackMagic , thats why they jumped.

  1. MacNN.com Reader

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    FUD

    So if they want to make a video editing system that doesn't use quicktime, what's to prevent them to do so on the Mac? There's no law that mandates all video be processed by Quicktime, is there?
    This press release reads like totally bogus spin to me.

  1. MacNN.com Reader

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    like AVID?

    isn't quicktime open? i mean... AVID never used 'quicktime' per se... they always had their own codecs... that *could* run in quicktime... badly... since they were somewhat hardware reliant.

  1. MacNN.com Reader

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    Avid said this for years

    Avid's never "run in quicktime" -- they have bridge that converts their native format to quicktime when you export and choose quicktime as your destination. They don't use their own closed formats, though -- Avid media is stored in the OMF or MXF media formats, both of which are open-standards. The video itself is stored as JFIF or uncompressed YUV video.

    This is the first time I've seen a company other than Avid + Apple reinforce what Avid has been saying about the weaknesses of QT as an engine for a NLE though. Very interesting to read the entire release, i'm sure Avid demo artists will be using this for ammo for a while.

  1. MacNN.com Reader

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    Lies and Spin

    Voodoo are blaming Apple and Quicktime. Perhaps that's because they lost the guy who founded their company, Grant Petty, over 2 years ago, and he is an acknowledged Quicktime Guru, as he's proving with his new company, Black Magic Design.

    The problem is not Quicktime. Quicktime works, and works well, as Apple have proven time and again, along with the countless programs that use it. Their gripe is a bellyache because they couldn't deliver on product, and they are being beaten in the market by better products.

    Complaining that FCP is niche is silly. FCP is not niche - it's mainstream. Cineon files are, however, hyper-niche, as is video on linux. Quicktime can handle 10bit RGB BTW, but since video is YUV, converting to RGB just looses quality!

    How is a PC user going to think about buying their products when they've just treated their old base of customers so badly!

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    good news

    yay!

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