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09/10/2003, 6:25pm, EDT

Wednesday, September 10th

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Apple launches new iPod advertising campaign

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Apple has launched a new iPod advertising campaign with the release of its updated iPods earlier this week, according to one MacNN reader: "I saw at least two new billboards in San Francisco with Apple's new ads. They feature black silhouettes of people listening to music with a white colored-iPod (and writing) on a single-color background. They can be seen on 101 South and 101 North while leaving/exiting San Francisco as well as on the updated iPod Website in five different colors."

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124559 09/10, 6:44pm, EDT isnt this
old news again?

posted by MacNN.com Reader

124568 09/10, 8:04pm, EDT seamless
On the day of the announcement (guess about 3 days ago), about 4 billboards appeared off the 405 freeway in S.Cal as well. Beautifully placed - and timed perfectly. Loved it.

posted by MacNN.com Reader

124569 09/10, 8:09pm, EDT ?
YAWN

posted by MacNN.com Reader

124573 09/10, 9:12pm, EDT Ads are nice
I often go by Infinite Loop and it's nice to see on 280 the several story banners they have up there. G5 has been there for a while.

posted by MacNN.com Reader

124575 09/10, 9:22pm, EDT re: ?
Wakeup and hear the music!

posted by MacNN.com Reader

124578 09/10, 9:35pm, EDT Market research?
The iPod website allows visitors to select a colour for the background of the splash graphic. My prediction is Apple is recording the statistics of how many people pick which colours to help decide which would be the most popular colour for a new non-white iPod. Very subtle and genious!

Andy

posted by MacNN.com Reader

124588 09/10, 11:20pm, EDT no
i don't think so -- picking an image color for an ad and picking what color you'd like your iPod to be are two very different decisions. what would be cool is if apple integrated its exterior-color changing patent into the ipod... imagine an ipod that change colors or, better yet, throbbed different colors in unison with the beat of the music... trippy.

posted by MacNN.com Reader

124608 09/11, 4:36am, EDT Battery life
the Ipod is a great product that has a huge drawback: battery life. Despite what they tell you, battery lasts one hour or less after one year or so. It does not matter the firmware used. They have not been able to fix that. I have 3 ipods. None of them last more than 2 hours after one year of use. You have to carry the charger with you. Hope they fix this right away

posted by MacNN.com Reader

124614 09/11, 8:32am, EDT I get at least 7 hours
on my over one year old 20 gig (I got it when they were first announced). And I use it often. So take the battery life comment with some salt.

Maybe some don't last long after a year, maybe most don't last long after a year, but definately not all.

posted by MacNN.com Reader

124616 09/11, 9:11am, EDT re: Battery life
I have the original iPod 5gb. I had the same issues after a year. The battery would konk out very soon. This did the trick for me. Do the force reboot a few times or at least once. You can either wipe it fully and just re-sync it of course, but the rebooting seemed to help mine out and I get 7+ or more, and I do not check it to the best of my knowledge on a 2+ year ipod that has been used and dropped and freezed and heated etc.... Bad user at those moments....

I hope this info helps the above 2 posters out. I also sometimes put it to sleep and that can confuse it i think and I say that lightly, but again... I hope I can be of help.

MacMoose

posted by MacNN.com Reader

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