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Apple gains mindshare among young in US

updated 07:30 am EDT, Thu September 4, 2003

Apple became one of the during the summer, as it became one of the top 5 brands for young people, according to Wired News. Apple was the most popular choice among respondents for the company they would most like to endorse if they were celebrity. Young users also named the iPod as one of the top 2 "cool new gadgets". They also were the most likely to name the iMac and iPod as "extremely" well designed products. "Apple appeals to young people because celebrities they perceive as cool use their products, like musicians, filmmakers and designers....Apple's slick advertising contributes to that image, as do its upscale retail stores."

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09/04, 08:24am | report spam | close Reply |
Cool!

Hey, I own an Apple so I must be really "cool!" Girls will be attracted to me now! Now...how do I become famous?

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09/04, 08:41am | report spam | close Reply |
Apple=Player

The ladies flock to me like bees to honey when I have my Powerbook and/or iPod. Apple hardware always gets the chicks ;-)

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09/04, 08:41am | report spam | close Reply |
what

a concept, make something that works, make it well, make it look good. jeesh, sure as h*** beats the pants off stealing everything in site, put your name on it, throw it all together and praying like h*** people won't notice. if only corporate america would wake up.

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09/04, 08:42am | report spam | close Reply |
If Apple's cool

Wouldn't VW partner with them? Oh wait, they did.

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09/04, 08:47am | report spam | close Reply |
What slick advertising?

Slick advertising? What slick advertising? You mean the iPod/VW and G5 spots that have been running for what seems like forever, which people tune out because they're stale? Ohhhhh. That is slick.

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09/04, 08:54am | report spam | close Reply |
my ipod

incites rubbernecking

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09/04, 09:05am | report spam | close Reply |
iPod the chick Magnet

I don't know about you guys but my iPod has actually gotten me a few phone numbers. It may not happen often but it does happen. I guess when you commute on the subway you look for the smallest things to get a conversation going. You might think it's weird but if you commute from jersey to NYC you would understand.

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09/04, 09:18am | report spam | close Reply |
Hollywood people love mac

Hollywood people love macs.

I know an industry insider in hollywood and 10 of their 12 closest freinds are mac fanatics.

the other two are not fanatics and merely tolerate a QinTel on occasion.

10 out of 12 people!

many own 4 machines.

(many mac people own many macs, but you know what i mean)

LA area loves macs, san francisco loves macs, but the rustbelt of america is a mindless wasteland, except for small pockets in Ann Arbor michigan and other college towns.

I know at least three 12 years olds that have the guts to ask their parents for ipods last xmas, and i know 9 people that bought ipods and two of them are pc users.

so yeah.... ipod is very successful, though I prefer to wait for prices to drop one day.

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09/04, 09:51am | report spam | close Reply |
Hmmmm

It may be "cool" but I don't see any improvement on the 3-5% market share.

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09/04, 10:07am | report spam | close Reply |
Mindshare

Mindshare is nothing but a buzzword. Sure all the college kids think Macs are cool, but they don't have any money to buy them. How about we increase CORPORATE mindshare. h***, my networking prof doesn't consider Mac OS X to be a viable NOS. This is where we need to grow, not on college campuses.

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09/04, 10:16am | report spam | close Reply |
The Motto is Unchanged

"So cool, we don't need customers!"

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09/04, 10:27am | report spam | close Reply |
todays

"cool" is tomorrow's customers, give them enough time to make money, they'll buy it. no, the marketshare won't change overnight but with a cool factor and the constant reminder of how crappy and bug ridden windows is... well, there may be a bright future yet. then again, people have proven themselves stupid. look at the other guys post about his networking prof. that's just sad.

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09/04, 10:34am | report spam | close Reply |
cool

now they just need some decent advertising

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09/04, 10:44am | report spam | close Reply |
Mindshare

All your mindshares are belong to us.

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09/04, 10:56am | report spam | close Reply |
h*** yeah

h*** yeah, we need more humor on this board.

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09/04, 11:15am | report spam | close Reply |
How market share dropped

Macs were expensive and not widely available
Managers had Macs and bought PCs for their underlings.
Managers retired and underlings became managers
New managers use PCs and buy underlings PCs
Underlings, however, discover Mac on their own
New managers finally retire, underlings become managers
Newest managers at least consider Macintosh...

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09/04, 11:27am | report spam | close Reply |
women & macs

whats hotter then a girl with an ipod on a crotch rocket ...

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09/04, 11:28am | report spam | close Reply |
Still recovering...

from the Gil Amelio fiasco of the '90s. These new "cool" Macs will need another 10 years to improve market figures.

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09/04, 11:39am | report spam | close Reply |
trade

Ill trade some mind share for 200 blog shares and then go trade in my tickets for some wax lips .

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09/04, 11:56am | report spam | close Reply |
love

if everyone loves them so much, why does apple have such a small marketshare??? the company has been around for decades....

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09/04, 12:08pm | report spam | close Reply |
question...

what's a crotch rocket?

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09/04, 12:22pm | report spam | close Reply |
Mindshare

It's a small, fast motorcycle. Often Suzuki or similar.

Apple's share is small because people are too stupid and simpleminded to look beyond virus-ridden, buggy, insecure Windows. The same reason Linux (which I also adore) has such a small (at least on desktops) share.

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09/04, 12:26pm | report spam | close Reply |
Coolness

If everyone has it, then it is not cool anymore; it is ordinary. That should explain the market share.

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09/04, 12:26pm | report spam | close Reply |
How about your hardware?

Quote:

Apple=Player

The ladies flock to me like bees to honey when I have my Powerbook and/or iPod. Apple hardware always gets the chicks ;-)

End Quote:

Guess that means your own hardware doesn't cut it, you have to resort to someone elses. Geez

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09/04, 12:32pm | report spam | close Reply |
love answer

Because marketshare isn't an indicator of how much people love a company/product. The masses love BMW, Lexus, Porshe and a host of others - but the masses buy Hyundais, Geos, and Kias.

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09/04, 12:50pm | report spam | close Reply |
Apple appeals...

"Apple appeals to young people because celebrities they perceive as cool use their products, like musicians, filmmakers and designers....Apple's slick advertising contributes to that image, as do its upscale retail stores."

Maybe young people just like the good design and workmanship ?

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09/04, 01:34pm | report spam | close Reply |
Today's college kids

Are tomorrow's corporate dogs.

duh.

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09/04, 03:09pm | report spam | close Reply |
Please, someone rebut

the feeling of dread I have that is building with each passing day... the feeling that Motorola has basically ceased delivering G4's (I mean any G4's) to Apple.

Try to buy something new with a G4 in it, and tell me if it arrives.

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09/04, 03:47pm | report spam | close Reply |
Re: Mindshare

"Mindshare is nothing but a buzzword. Sure all the college kids think Macs are cool, but they don't have any money to buy them. How about we increase CORPORATE mindshare. h***, my networking prof doesn't consider Mac OS X to be a viable NOS. This is where we need to grow, not on college campuses. "

NO. Most college kids DON'T think Macs are cool. As the younger generation slowly trickles in the opinion is changing, but for the most part they preffer PCs (cuz of the better P2P applications and DIVX encoding). Why care? Because college kids DO have money for computers, dumbass. The majority of kids in college have their own computer. Stop talking out of your a**.

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09/04, 04:03pm | report spam | close Reply |
hmm

"NO. Most college kids DON'T think Macs are cool. As the younger generation slowly trickles in the opinion is changing, but for the most part they preffer PCs (cuz of the better P2P applications and DIVX encoding). Why care? Because college kids DO have money for computers, dumbass. The majority of kids in college have their own computer. Stop talking out of your a**."

Funny, a lot of students have Macs at my school. Then again, I go to one of the best public tech schools in the country (georgia tech) where people are actually not stupid and are openminded about computers, only wanting to diversify their computer collection, knowledge of different systems, etc. There are a number of people here who use some sun solaris machines as well...

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09/04, 04:14pm | report spam | close Reply |
crotch rocket

I assume it is something unique to the male anatomy.

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09/04, 04:40pm | report spam | close Reply |
Re: Mindshare

If you networking prof doesn't consider OSX to be a 'viable NOS', then he's been taking too many hits off the Windows pipe.

I'd be interested to see what he *does* consider a 'viable' NOS...

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09/04, 07:51pm | report spam | close Reply |
RE: ipod+crotch rocket...

"whats hotter then a girl with an ipod on a crotch rocket ... "

Hmm, well, I'd have to say a girl with an ipod on a Harley would be a good start. :-)

http://www.harley-davidson.com/PR/MOT/2004/04_template.asp?bmLocale=en_US&market=US&family=Sportster&model=XL1200R&modelSection=intro

Hmm, well, maybe just the girl on the Harley; I have an ipod. :-)

Sorry, the images have me distracted right about now.

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09/04, 07:58pm | report spam | close Reply |
not advertising Harley..

Just figured that someone would ask what a Harley was, like someone asked what a crotch rocket was.... shrug... not plugging products.

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09/04, 11:32pm | report spam | close Reply |
re: hmm

Waa waa waa, go cry to mommy you little baby.

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09/04, 11:36pm | report spam | close Reply |
Georgia Tech Student

Hey green boy, get your head out of your a**. Apples are the best.

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09/05, 01:39am | report spam | close Reply |
Haha

Those last two guys need to stop talking out their asses.

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09/05, 06:19am | report spam | close Reply |
I guess

most American kids are not cool then ! Bummer !

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09/05, 10:38am | report spam | close Reply |
Idiots

"NO. Most college kids DON'T think Macs are cool. As the younger generation slowly trickles in the opinion is changing, but for the most part they preffer PCs (cuz of the better P2P applications and DIVX encoding). Why care? Because college kids DO have money for computers, dumbass. The majority of kids in college have their own computer. Stop talking out of your a**."

Most college kids DO think Macs are cool. I have a G4 iMac and people always stop and look at it when I'm trying to do work. They choose PCs because they don't know any better, or because daddy doesn't want to get them something that won't work at school.

Most college kids have ONE computer they keep for four years cause they don't have the time to work and don't really care about having the latest and greatest machine.

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09/07, 12:01am | report spam | close Reply |
Hmmmmmmm

Why always 3-5% market, cool is cool is COOL

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Apple gains mindshare among young in US

updated 07:30 am EDT, Thu September 4, 2003

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Cool!

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Hmmmm

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Mindshare

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trade

love

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How about your hardware?

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