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09/04/2003, 7:30am, EDT

Thursday, September 4th

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Apple gains mindshare among young in US

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Apple became one of the coolest companies in America during the summer, as it became one of the top 5 brands for young people, according to Wired News. Apple was the most popular choice among respondents for the company they would most like to endorse if they were celebrity. Young users also named the iPod as one of the top 2 "cool new gadgets". They also were the most likely to name the iMac and iPod as "extremely" well designed products. "Apple appeals to young people because celebrities they perceive as cool use their products, like musicians, filmmakers and designers....Apple's slick advertising contributes to that image, as do its upscale retail stores."

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123953 09/04, 8:24am, EDT Cool!
Hey, I own an Apple so I must be really "cool!" Girls will be attracted to me now! Now...how do I become famous?

posted by MacNN.com Reader

123955 09/04, 8:41am, EDT Apple=Player

The ladies flock to me like bees to honey when I have my Powerbook and/or iPod. Apple hardware always gets the chicks ;-)

posted by MacNN.com Reader

123956 09/04, 8:41am, EDT what
a concept, make something that works, make it well, make it look good. jeesh, sure as hell beats the pants off stealing everything in site, put your name on it, throw it all together and praying like hell people won't notice. if only corporate america would wake up.

posted by MacNN.com Reader

123957 09/04, 8:42am, EDT If Apple's cool
Wouldn't VW partner with them? Oh wait, they did.

posted by MacNN.com Reader

123962 09/04, 8:47am, EDT What slick advertising?
Slick advertising? What slick advertising? You mean the iPod/VW and G5 spots that have been running for what seems like forever, which people tune out because they're stale? Ohhhhh. That is slick.

posted by MacNN.com Reader

123964 09/04, 8:54am, EDT my ipod
incites rubbernecking

posted by MacNN.com Reader

123966 09/04, 9:05am, EDT iPod the chick Magnet
I don't know about you guys but my iPod has actually gotten me a few phone numbers. It may not happen often but it does happen. I guess when you commute on the subway you look for the smallest things to get a conversation going. You might think it's weird but if you commute from jersey to NYC you would understand.

posted by MacNN.com Reader

123968 09/04, 9:18am, EDT Hollywood people love mac
Hollywood people love macs.

I know an industry insider in hollywood and 10 of their 12 closest freinds are mac fanatics.

the other two are not fanatics and merely tolerate a QinTel on occasion.

10 out of 12 people!

many own 4 machines.

(many mac people own many macs, but you know what i mean)

LA area loves macs, san francisco loves macs, but the rustbelt of america is a mindless wasteland, except for small pockets in Ann Arbor michigan and other college towns.

I know at least three 12 years olds that have the guts to ask their parents for ipods last xmas, and i know 9 people that bought ipods and two of them are pc users.

so yeah.... ipod is very successful, though I prefer to wait for prices to drop one day.

posted by MacNN.com Reader

123973 09/04, 9:51am, EDT Hmmmm
It may be "cool" but I don't see any improvement on the 3-5% market share.

posted by MacNN.com Reader

123974 09/04, 10:07am, EDT Mindshare
Mindshare is nothing but a buzzword. Sure all the college kids think Macs are cool, but they don't have any money to buy them. How about we increase CORPORATE mindshare. Hell, my networking prof doesn't consider Mac OS X to be a viable NOS. This is where we need to grow, not on college campuses.

posted by MacNN.com Reader

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