Tech Industry
09/04/2003, 7:30am, EDT
Thursday, September 4th[::FROM::] [::SiteName::]
Apple gains mindshare among young in US
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Apple became one of the coolest companies in America during the summer, as it became one of the top 5 brands for young people, according to Wired News. Apple was the most popular choice among respondents for the company they would most like to endorse if they were celebrity. Young users also named the iPod as one of the top 2 "cool new gadgets". They also were the most likely to name the iMac and iPod as "extremely" well designed products. "Apple appeals to young people because celebrities they perceive as cool use their products, like musicians, filmmakers and designers....Apple's slick advertising contributes to that image, as do its upscale retail stores."
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posted by MacNN.com Reader
The ladies flock to me like bees to honey when I have my Powerbook and/or iPod. Apple hardware always gets the chicks ;-)
posted by MacNN.com Reader
posted by MacNN.com Reader
posted by MacNN.com Reader
posted by MacNN.com Reader
posted by MacNN.com Reader
posted by MacNN.com Reader
I know an industry insider in hollywood and 10 of their 12 closest freinds are mac fanatics.
the other two are not fanatics and merely tolerate a QinTel on occasion.
10 out of 12 people!
many own 4 machines.
(many mac people own many macs, but you know what i mean)
LA area loves macs, san francisco loves macs, but the rustbelt of america is a mindless wasteland, except for small pockets in Ann Arbor michigan and other college towns.
I know at least three 12 years olds that have the guts to ask their parents for ipods last xmas, and i know 9 people that bought ipods and two of them are pc users.
so yeah.... ipod is very successful, though I prefer to wait for prices to drop one day.
posted by MacNN.com Reader
posted by MacNN.com Reader
posted by MacNN.com Reader