updated 07:55 pm EDT, Thu August 28, 2003
Market research body NPD Group found that Apple's iTunes music service , with 20% of consumers aged over 13 knowing of the service, according to NewMediaAge: "Among Macintosh users, the initial target market for iTunes, the awareness level jumped to 46%. 6% of Mac users also said they'd paid for a song or album via iTunes. In contrast, services like Rhapsody and Pressplay, which have been on the market for longer than iTunes, only showed 14% awareness among consumers. Less than 1% said that they had downloaded music from either site."