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"Apple good, PC bad" in Hollywood

updated 11:50 am EDT, Mon August 25, 2003


In his most recent Chicago Sun-Times article, Roger Ebert addresses a reader's observation that movie watchers can sometimes tell who the "bad guys" are in a movie or TV show by "." According to the reader, in "24," all the villains used PCs while the good guys all used Macs. The same holds true for "Austin Powers," "Legally Blonde," and other films. Ebert comments that "Since many Windows machines look alike, Apple is one of the few manufacturers that can gain by product placement, which accounts for some of the Macs."


by MacNN Staff

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Comments

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    So true

    I love this part: The novelist Tom Clancy sends e-mails with this signature line: "Never ask a man what computer he uses. If it's a Mac, he'll tell you. If it's not, why embarrass him?"

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    what about Zoolander?

    If you will recall... the "files are in the computer" and the computer was a tangerine iMac.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Jay & Silent Bob SB

    Banky was using a Mac with a flat-panel screen, right?

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Bad guys use PCs

    It's funny how art imitates life, huh?

    ;)

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    RE: What about zoolander

    and what about the phrase in the article:

    "and other films"

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    badguys use macs too

    Lizzie McGuire Movie - evil little brother uses mac laptop.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Advertising

    Apple like many other brands pays to have its products shown in movies.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Sesame Street, too.

    Elmo and his friends like Macs. Except they always cover over the logo with tape.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Some actors

    also insist, that if they are shown using a computer,
    that it should be a Mac.
    For those who may be unaware, the Mac is the prefered platform in star homes.
    Pick up MacDirectory sometime.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Re: Lizzie MacGuire

    People actually watched that?

    Now you know why Ebert and Roper gave it 2 thumbs down.

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