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http://www.macnn.com/articles/03/08/20/apple.launches/

Apple launches iPod-a-Day promotion

updated 11:20 am EDT, Wed August 20, 2003

 
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Apple today launched its : "iPod-a-Day Giveaway. We are giving away a 10GB iPod every day between August 20 and September 20, 2003. Create a new iTunes Music Store account during this time, and you will automatically be entered into our daily drawing. Once you create an account, your name stays in the drawing until September 20, so the earlier you sign up, the more chances you have to win."


by MacNN Staff

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  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    08/20, 11:40am | report spam | Reply |

    I bought tons already

    Are the people with an account already, entered into the contest?

  1. MacNN.com Reader

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    08/20, 11:45am | report spam | Reply |

    thanks!

    blow that, sucks for the people who helped break in the store and already registered. "current account holders are not eligable" according to the fine print

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    08/20, 11:45am | report spam | Reply |

    nope

    your SOL...

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    08/20, 11:52am | report spam | Reply |

    taking in the a** again

    That sucks. Funny how apple continues to s**** the following.

  1. MacNN.com Reader

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    08/20, 11:52am | report spam | Reply |

    Kinda lame

    Kinda lame to exclude current customers.

  1. MacNN.com Reader

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    08/20, 12:00pm | report spam | Reply |

    Why complain?

    It's a well-known marketing fact that it takes a lot more $$$ to get a new customer than to keep an existing one. This makes sense for Apple. I have never bothered with the ITMS until now, since I don't have an iPod, but if I have a chance to win one, I just might sign up.

  1. krb

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    08/20, 12:16pm | report spam | Reply |

    It's Just Marketing

    As a long time Mac user and advocate, it just really gets on my nerves to see the naysayers chime in and gripe about one more thing they thing Apple is doing wrong or doing them (the naysayers) wrong.

    Apple isn't s******* anyone by offering this opportunity. It is a legitimate marketing concept/offer that already exists in various forms. For example, practically all the big auto makers offer some sort of college graduate rebate program. I'm a college graduate, but I'm not eligible because I didn't RECENTLY graduate. OR what about going to the grocery store to buy some steaks for dinner. Two days later you go back for a loaf of bread but notice the same cut of beef is now on sale. Big deal. The grocery store or the car manufactuer hasn't screwed you over. Timing is everything.

    No one who has already signed up for the iTunes Music Service is losing out on anything. Apple is just promoting it's business and it's products.

    It's all just marketing. You win some you lose some. You're either in the right place at the right time or not. Get over it.

    This is a great idea and great marketing concept to build marketshare.

  1. MacNN.com Reader

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    08/20, 12:17pm | report spam | Reply |

    Contest makes sense

    They're not "s*******" the faithful who signed on as soon as they could. After all, a contest is a contest. The likelihood that you'll win an iPod even if you do qualify is pretty slim.

    Not to mention that there wouldn't be much point to holding the contest for existing customers. What's the likelihood that you would have an extra reason to sign on to the iTMS if you knew that your odds of winning were diminished by the hundreds of thousands of people who've signed on before? The contest is clearly geared towards increasing business.

    Not that I can participate in this contest anyways - no iTMS for Canada yet.

  1. MacNN.com Reader

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    08/20, 12:23pm | report spam | Reply |

    makes sense...

    well this makes sense as a promotion. many companies do sweet deals to make people use their services...but dont offer c*** else to the people using it. look at satellite services. they give you several months free when you sign up. if you are a customer you cant get those sort of deals. this is a good move for apple, but they should have waited until the Windows version was out. It would have been a real good way to make them look at iTMS, iTunes, and the iPod all at once. by just offering this to Mac customers it isn't that big of a deal. Many mac users own an iPod already and many already have at least registered for iTMS even though they don't use it. anyway. it is a good marketing thing...i just think it's being done at the wrong time.

  1. MacNN.com Reader

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    Joined: Jul 2001

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    08/20, 12:30pm | report spam | Reply |

    For current iTMS accounts

    Here's a way current account holders can possibly enter:

    "Individuals also may enter by hand-printing their name, complete address, daytime phone number and e-mail address (if available) on a 3 x 5 postcard and mailing to: iTunes Music Store iPod-A-Day Giveaway, 1 Infinite Loop Ð MS 301-4AM, Cupertino, CA 95014."

    Scroll down to the small print and look for the bullet point, "Entry."

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