updated 05:05 pm EDT, Tue August 12, 2003
A MacNN reader writes about Macs in a , as noted by AppleInsider: "In Hobart, IN (near Chicago), the local Best Buy is now selling Macs in a dedicated section. They're stocking the eMac, iMac (15- and 17-inch), iBook (12-inch), Power Mac G4, and PowerBook G4 (12- and 15-inch). They're selling Mac software, too! Also, Best Buy service centers can now service Macs." However, another MacNN reader talks about the supporting marketing efforts: "Great that Best Buy will be carrying Apple products but Apple really needs to watch its Sunday supplements. Here in the SF Bay, they attached an iMac for $1,799 under an E-machine for $499..."
...while we obviously know you get what you pay for - the typical consumer flipping through an ad is going to naturally presume they're on the same page because they have similiar specs AND the while the specs for imac are correct, 'Superdrive' does not mean much to the average buyer not knowing that superdrive is a CD and DVD burner. It's not going to be much of a test at Best Buy to see how macs do when they make it seem Macs are 3x the price of a 'similiar' computer AND without really explaining what they're really getting - I think they actually devoted more text to the emachine."