WP examines iTMS, BuyMusic.com marketing
updated 10:35 am EDT, Thu August 7, 2003
The Washington Post has posted on article on "," which compares the marketing efforts for Apple's online iTunes Music Sore and BuyMusic.com: "Successful businesses need strong icons, and Apple's guitar is the first memorable icon associated with a pay Internet music site. The fact that BuyMusic attacked Apple's guitar is proof of its nascent power. The guitar could be to Apple what the yellow "running man" icon was to AOL as it became the top Internet service. BuyMusic may be latching on to Apple's guitar to generate buzz, but in the long run, Apple's rival will need to create its own Gibson."



Fresh-Faced Recruit
Joined: Jul 2001
woot
fp!!
how about the yellow running man PLAYING the guitar?