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http://www.macnn.com/articles/03/08/07/wp.examines/

WP examines iTMS, BuyMusic.com marketing

updated 10:35 am EDT, Thu August 7, 2003

 
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The Washington Post has posted on article on "," which compares the marketing efforts for Apple's online iTunes Music Sore and BuyMusic.com: "Successful businesses need strong icons, and Apple's guitar is the first memorable icon associated with a pay Internet music site. The fact that BuyMusic attacked Apple's guitar is proof of its nascent power. The guitar could be to Apple what the yellow "running man" icon was to AOL as it became the top Internet service. BuyMusic may be latching on to Apple's guitar to generate buzz, but in the long run, Apple's rival will need to create its own Gibson."


by MacNN Staff

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  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    woot

    fp!!

    how about the yellow running man PLAYING the guitar?

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    finally...

    someone gets it, and it isn't buymusic.com.

    seriously, i said this when i first saw the commercials, say what you will about the applemusic commercials, but they did a great job of creating brand awareness. now when buymusic tried to "parody" (i.e. RIP OFF) apple's ads, they run the risk of sending people TO apple, rather than AWAY.

    i used to like buy.com. they had great deals on stuff i was looking for. but now i want that putz scott blum to lose a healthy chunk of change on this disaster to take him down a notch or two.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    tommy lee at ITMS

    Hey I was just looking at the new additions at the iTunes Music Store and saw Tommy Lee's newest album. So out of curiosity I checked BuyMusic.com.... well BuyMusic will only sell its spoksmens songs individually so the album will cost $11.88 ...of course at ITMS it is $9.99. also at BuyMusic it is limited to only one computer.

    ..... maybe there motto should be Get Ripped Off

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    What a joke..

    I honestly feel that purchasing music online is still a "geeks only" crew. iTMS is the first stab at making it a realistic choice for non-geeks because of the ease of use. The issue that BuyMusic.com has is that it's confusing... I can sum up all the the pros and cons of iTMS (how it works, how to burn the music or transfer it to an iPod) in about 4 minutes. It takes about 9-12 for buymusic.com because of all of the burning, copying, licensing, format restrictions. In the end, the non-geek people generally seem more compelled to buy

    In the end, the consumer will buy the least expensive and least challenging format.

    P.S. I can't seem to find anything worth listening to for $.79... can anyone else?

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Dumb f***

    >>"P.S. I can't seem to find anything worth listening to for $.79... can anyone else?"


    Get your head out of your a** and open your ears.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    re: Dumb f***

    Hmmm it seems Macnn's a****** Filter™ isnt working, one got through.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Hmmm....

    If an Apple ad has Pamela Anderson, maybe BuyMusic will have Tommy Lee smack her around?

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    scot blum

    is an arrogant f#ck.



  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    You are

    an arrogant f*** too. You and Scott should get together.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    re: You are

    > an arrogant f*** too. You and Scott should get together.

    When does school start? Looks like jr is getting restless during his summer vacation.

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