updated 10:40 am EDT, Mon August 4, 2003
The Computer History Museum, home to the world's largest collection of computer artifacts, today announced plans for , the second in its series of commemorative events to capture and preserve stories from notable information age companies. AppleLORE will celebrate Apple's historical contribution from 1976 through 1993. The invitation-only event will be held September 13, 2003, at the Computer History Museum's new home in Mountain View (CA) and is open to alumni of Apple and Claris who worked at the companies between 1976 and 1993.
"Our goal is to bring together the people who lived the history so they can pass on their stories and coveted artifacts to the Museum, where we can preserve and present them for posterity," said John C. Toole, Computer History Museum executive director and CEO. AppleLORE is the second commemorative event the Museum has presented. Its first event, DecWorld 2001, honored the people and stories of Digital Equipment Corporation.
"Apple had an enormous impact on history by broadening the appeal of computers from machines that could only be operated by computing professionals, to tools with broad application for people's lives. Apple impacted how we live, work, play and learn," said Donna Dubinsky, member of the Computer History Museum’s Board of Trustees and an alumna of both Apple and Claris. "The Museum is pleased to have an opportunity to honor Apple’s contribution, and to add its stories and artifacts to our collection."
AppleLORE will feature a special retrospective presentation by Steve Hayden, the former creative director at Chiat-Day and BBDO, the agencies behind Apple’s early advertising campaigns. Additionally, the Computer History Museum will debut an Apple History Weblog at the event. The Weblog will become the Museum’s first ongoing cyber collection of Apple stories, images and videos.
The event will also ours of the Museum’s Visible Storage exhibit area, a special exhibit of Apple memorabilia, multimedia displays of ads, videos, images, and special roundtable sessions on specific topics allowing alumni to share their experiences on videotape.
Ticket sales will be based on a first-come, first-served basis through August 30, 2003. Early registration is $55. After August 31, 2003, late registration is available for $75.