| Exclusive Deal | While supplies last, save 40% off over 40 iPhone 5 and iPhone 4/4S cases and chargers as well as Samsung S III cases at Kensington.com. Use coupon code 'SAVE40%' at checkout to receive this exclusive discount. |
Ameritrade has launched a new TV advertising campaign featuring fake "real people" played by comedian Chris Hogan (see Advertising Age for to promote its online music service.
Comments
not smart... it confuses the message of the imitating advertiser and also hurts apple... they can't really come back with new ads with the same theme because it might further add to the confusion.
Seems like Apple's ads of late have been hitting the right notes. No one was imitating the Think Different ads.
Honda had one similar slogan to "Think Different"
Eharmony.com also features the same white background with "real" testimonials that are nearly identical to apple's. However, I believe that Apple copied the idea from the Golden Globe awards?
I'm not surprised how recent ads and product modifications have mimicked Apple's past and present work. Do you seriously need different colored covers to your personal George Forman Grill? Additionally, The Think Different campaign never really advertised a product per se, just an idea. A better slogan to fit Apple's work today, would be to "Think Easier, Think Better, Think Flawless"
"However, I believe that Apple copied the idea from the Golden Globe awards?"
Er, not quite.... Apple used the director Errol Morris, father of Hamilton Morris, to direct the ads. They wanted that look and feel of sparseness and "real people" saying "real things". In the case of Apple's ads, however, they used actual real people saying actual spontaneous things about why they like Macs.
Your basic no talent hacks! Dont they know that Apple has 2.5% of the market?
It is funny how all these jokers will say" Mac is dead" and all this c*** then turn and and chase after them.
If Mac is so dead why are we such a big point of focus?
In advertising, it's quite common for creative from one company to look similar to another company. Sometimes it's coincidence, sometimes it's copying. The buymusic.com ads are baltant copies, trying to borrow off Apple's concept - and given the service is similar, it's shady.
The Ameritrade ads are clearly not intended to 'copy' Apple or borrow interest, as the products are quite different.
The Gap has been doing people/product on a white background for ages. Where was everyone screaming that Apple was copying Gap?
I could probably find 50 campaigns from the last ten years that use the same device. It's not a big deal.
"Apple used the director Errol Morris, father of Hamilton Morris, to direct the ads. They wanted that look and feel of sparseness and "real people" saying "real things". In the case of Apple's ads, however, they used actual real people saying actual spontaneous things about why they like Macs."
Right -- 'real people' who were either related to the director, or friends of his family, or family of Apple employees. Not quite as 'real' as is portrayed.
'Spontaneous"? Interviews with Ms. Feiss states that she wrote a short piece, then had it edited. Not quite as 'spontaneous' as is portrayed.
Anyway, I can get you a great deal if you want to buy the Brooklyn Bridge. $199 - includes maintenance for a year.
OR
Network Headlines
Most Popular
MacNN Sponsor
Recent Reviews
MaxUpgrades MaxConnect for 2006-2008 Mac Pro
Nobody outside of Cupertino's privileged bunch knows the future of the Mac Pro line for sure. Despite Apple's reluctance to tell us wh ...
Brother HL-3170CDW LED Printer
We've mentioned before that we are far from a paperless society. For now, at least, there are tasks that require a piece of paper for ...
HTC One
It is hard to overstate just how critically important the HTC One is to the Taiwanese company’s fortunes. Despite its alarming decline ...
Most Commented
Popular News
Fresh-Faced Recruit
Joined: Jul 2001
Licensed
The BuyMusic person actually licensed a song, they did not purchase or buy it.