updated 06:00 pm EDT, Tue July 29, 2003
The way to go after illegal file sharing services is to , says Peter Lowe, Apple's Director of Marketing for Applications and Services. This can be done by offering quality and speed that is greater than that of file-swapping services, Lowe says. In the view of Apple, people use these services because they are quick, not because they are free. Lowe also stated that "we fundamentally believe subscriptions are the wrong path," because "that's not what consumers are doing offline [when they buy music]."