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Switcher comments on campaign

updated 01:35 pm EDT, Thu July 24, 2003

Apple 'Switch' ad star in defense of the Switch campaign this morning. Mr. Cohick was compelled to post on the subject after three different market research firms reported that Apple's marketshare fell in the past year.

by MacNN Staff

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07/24, 01:58pm | report spam | close Reply |
Hmm...

Well, those are some interesting comments there, and seem to come from a reasonable standpoint.

Worth reading.

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07/24, 02:13pm | report spam | close Reply |
ha ha

Funny and articulate. This guy should have a regular spot doing this.

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07/24, 02:21pm | report spam | close Reply |
I didn't like this guy..

...thought he was a phoney...until this blog. Smarter than I gave him credit for.

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07/24, 02:44pm | report spam | close Reply |
Fair and Balanced ...

... those three media outlets that ran the original FUD articles should give equal space to Cohick's comments. He is one very savvy, articulate cookie -- and he made a really nice Netscape icon! :)

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07/24, 02:53pm | report spam | close Reply |
Think about it

One thing is certain.
Those who already own Macs, also bought new Macs
Those who switched from PC's bought new Macs too.

SO! where is the logic in stating that Apple's market share hasn't grown. The simple fact that there are switchers (thousands) is a testament to the ads and Apple's increased market share.

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07/24, 03:00pm | report spam | close Reply |
Not

Interesting? I think not. His arguments (of dismissing the Other as ignorant) is tired. Nothing new.

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07/24, 03:18pm | report spam | close Reply |
?

" Interesting? I think not. His arguments (of dismissing the Other as ignorant) is tired. Nothing new."

Unlike some others on this board, his argument is very well articulated.

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07/24, 04:00pm | report spam | close Reply |
Re: think about it...

Sorry Charlie...

I sold my Powerbook (after over 10 yrs as an exclusive mac user) & bought a brand new PC @ 4.5x the mhz with the money... I can't believe I waited as long as I did - it is soooo much faster... Oh & the software works...

I switched alright...

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07/24, 04:02pm | report spam | close Reply |
Re: ?

Unlike some others on this board, his argument is very well articulated.

What are you trying to say you *#*@^&%$*@& windbag! We're all very speak good on these here forums, with well thought out arguments. So, go back to your windows lovin', you troll!!!

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07/24, 04:11pm | report spam | close Reply |
Re: Think about it

I sold my Powerbook (after over 10 yrs as an exclusive mac user) & bought a brand new PC @ 4.5x the mhz with the money... I can't believe I waited as long as I did - it is soooo much faster... Oh & the software works...

Then what the h*** are you doing reading a Mac web board? Feeling a little regretful of your decision??? Just want to hang out with all the intelligent people, hoping some will rub off on you??? Or just one of those "I switched to a PC and I want everyone to know I think I made the right decision so I'm going to go troll on some Mac web boards and tell them what idiots they are because I have no life and nothing better to do" guys?

If I were you, I'd be more impressed that your year old 667MHz Powerbook sold for as much as it did. Let's see how much your PC will sell for next year.

Oh, and my software works too.

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07/24, 04:15pm | report spam | close Reply |
?

"What are you trying to say you *#*@^&%$*@& windbag! We're all very speak good on these here forums, with well thought out arguments. So, go back to your windows lovin', you troll!!!"

Actually, I switched to an iBook after using a Dell desktop for 4 years.

Two words: Anger management.

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07/24, 04:25pm | report spam | close Reply |
all i have to say is

http://www.cfm-applications.com/mac.html

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07/24, 04:26pm | report spam | close Reply |
Don't just count boxes

I wonder what Apple's market share is if one excludes wintel boxes performing a dedicated task during offices hours, e.g. order processing, inventory, accounting etc. I'm guessing most Macs in the home and small office environment are used for a wider variety of uses for longer periods than the typical office peecee. I submit that the market share for Macs, based on utilization, is greater than that projected on a simple box count.

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07/24, 04:41pm | report spam | close Reply |
Don't just count

Yeah, let's keep on counting and find ways to count until we find a way to count that shows Mac marketshare is growing. Go Mac.

Whatever.

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07/24, 04:41pm | report spam | close Reply |
actually....

why do peeceee jack offs hang out here?

I can tell you first hand that XP does not recognize the top 10 selling digi, not without a sleuth of trouble shooting.

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07/24, 04:51pm | report spam | close Reply |
re:

"I'm guessing most Macs in the home and small office environment are used for a wider variety of uses for longer periods than the typical office peecee. I submit that the market share for Macs, based on utilization, is greater than that projected on a simple box count."

You are dead on, and Macs are undoubtedly used for a wider variety of things over any office based wintel box.

The 20 Macs here do 3D, 2D, and office docs all day,
and these are out of the box no mods.

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07/24, 05:15pm | report spam | close Reply |
re: re:

" The 20 Macs here do 3D, 2D, and office docs all day,
and these are out of the box no mods. "

Seriously not to be snotty, what's your point? We all know or work in Mac offices. This doesn't have any relation to what Apples marketshare is. It's about scale.

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07/24, 05:18pm | report spam | close Reply |
Marketshare won't grow

I mentioned this in alt.flame.macintosh recently, so it's worth repeating :)

Suppose the market was 100 computers, and Apple sold 5 of them; Apple would have a 5% share. Then suppose the market expanded top 200 computers, and Apple sold 8; Apple would have sold more computers, but dropped to a 4% market share.

The market for copmuter users is constantly expanding, and unless Apple continues to sell computers at the rate of expansion, they WILL lose market share. That doesn't mean they're selling less computers, they're just not matching the market expansion. As always, it's just a numbers game.

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07/24, 05:26pm | report spam | close Reply |
Elite?

I would think before I would post something on my site saying "Only the most cranially endowed elite should proceed." I would check my linking a little better.

Proceed to his www.sketcha.com domain....Not very impressive.

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07/24, 05:33pm | report spam | close Reply |
mac people

I've been using a Mac for 13 years, and I think it's sad how some of you Mac users talk. Where I work and go to school, we're all friendly. We don't harass people and call them names becuase they use a PC. We feel bad for them, yes, but we don't call them trolls and b**** and scream like little 4 year olds. There's a reason why we've gotten over half our computer science department to start using Mac OS X. Calm rational arguments go a long way.

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07/24, 05:45pm | report spam | close Reply |
It's all the same machin

Apple's offering is bad these days. eMac, iMac, PowerBook... these are all the same machine in different casings (800MHz-1GHz G4)... all with a high price tag on them...

Of course, these are nice machines to use, but the conception people have of how to buy a computer is the higher the GHz and the lower the price... and this is a place Apple can't compete....

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07/24, 05:54pm | report spam | close Reply |
RE: cfm-applications.com

i'd hate to have this guy using my mac. he resorts to unplugging the mac before trying the usual ways to force it to restart. unplugging is the pc way of shutting down, not the mac way. same old dozer mentality i'm used to hearing. by the way, how old of a mac is he referring to? doesn't sound like os x to me until he mentions the software update bounce (oh yeah and you can turn off the bounce). and the profanity? what kind of reliable source is that? jeremiah is right... ignorant people.

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07/24, 06:17pm | report spam | close Reply |
bah

"Unplugging is the pc way of shutting down, not the mac way."

Gross generalization seems to be a popular attack technique used here. Why don't you say PC users sacrifice their first-borns just to make sure the PCs don't crash even just by plugging it in just to make yourself even more credible and to prove your Mac-ness?

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07/24, 06:31pm | report spam | close Reply |
know others

personally that have switched from mac to pc, i have helped 3 so far....

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07/24, 06:35pm | report spam | close Reply |
supply

Apple should provide a LIFETIME supply of Midol or something to all you raggy b******, must be the computer that makes you so bitchy or something.

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07/24, 07:52pm | report spam | close Reply |
Switched to PC

Oh wow... I feel like switching back to a PC now that I've read your articulate and informed argument, you lying bag of s***.

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07/24, 08:14pm | report spam | close Reply |
Wrong

I work in education. All teachers who use macs at school have PCs at home. The point that IDC and Gartner skue to business is false.

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07/24, 08:18pm | report spam | close Reply |
Silly Hatred

Lucky for Apple--- PC users do not hate mac users like mac users hate pc users.

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07/24, 08:35pm | report spam | close Reply |
Meaningless numbers

I look around this room and there are one FP iMac and two PCs. In the adjacent room is a PC laptop. Which system gets the most use? The Mac! Since "switching" the PCs get hardly any use. I have XP Home but never installed it. That's still counted though. At what point do these computer counters begin to consider attrition? Macs remain used and usable for a far longer time than PCs as well as retain a higher rate of resale value (can you even get money out of a PC resale anymore?). As long as Apple has *new* users coming to the Mac or prior PC users coming, and making profit then they're doing fine. A single total market share value isn't that important.

What's more important to a developer is what's the Mac's share of the market of your target demographic, how crowded is your target niche on each platform, and which platform's users are more likely to actually purchase your software rather than pirate.

The Mac platform is doing fine. Not great, wonderful, amazing, record expansion (as if Apple could keep up production!) but they're by no means on death's door and I don't believe the number of total Macs in use is shrinking.

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07/24, 10:25pm | report spam | close Reply |
I'm not a

b**** because I'm a Mac user, I'm a f****** b**** because
I'm a FORMER PC USER, and the thought of using one of those
crash-prone-lose-your-work-corrupt-everything-and-leave-
you-to-reboot-10 times a f****** day.

I count about 10 times I've turned my computer off since I bought
my Mac 4 months ago. It stays on, or goes to sleep... then wakes up and I go to work. It is a joy to use, and since reading such
nonsense from PC users, It just makes me relive the bullshit excuses I had to make because I hadn't the guts to plunge into a new platform. I trashed all my software, then bought the Mac versions. BEST DECISION I COULD HAVE MADE.

PC users are the snobs. I know it. Everyone here knows it.
My computer is 100 times faster than yours.
Oh really? Crash much?

It's not a sprint people, it's a marathon.
You will lose always.

Better go and check for "critical" updates from your God,
MS.

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07/24, 10:52pm | report spam | close Reply |
"Wrong" I work in

" I work in education. All teachers who use macs at school have PCs at home. The point that IDC and Gartner skue to business is false."

Is that ALL teachers in ALL schools in ALL states? Or just where you work? Did you take a poll? Did they tell you the truth or are they just afraid of you?

I know many teachers, and am seeking my degree in education and most of them have Macs at school and PCs as it is usually a budget issue. They cannot just toss the PCs in the garbage, though many of them wish they could and replace them with the more stable Macs.

I think you are wrong, but I won't be making sweeping generalizations about who in education has what, and how much better the Mac is to the PC. I let my friends decide for themselves and have experienced high numbers of people having said, they prefer the Mac, after using it for a while. The problem Macs face are that you need a week of use in order to familiarize yourself with the differences in the interface, and then begin enjoying the experience.

Yeah. You are wrong, not us.

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07/25, 12:09am | report spam | close Reply |
market share?

when those articles say personal computer market share, they really aren't talking about personal computer market share, they are talking about x86 vs. Mac market share.
Times are changing and machines that used to be considered Personal computers are now also workstations servers and super computers.
x86 is busting into super computing in a big way, and apple is not. One of the biggest trends in super computing in the last 5 years has been to abondon tradition super computer platforms and to go with clusters of x86 boxes.
the same holds true for x86 replacing rs6000s, sparcs, and alphas as workstations and servers.
In these fields macs have lost ground relative to PCs. So if Macs are lossing ground in some of the sub markets , but are holding ground in the market in general, they most be gaining ground in some of the sub markets, the two notable remaining ones are home personal computers and mobile personal computers.
when you combine this with the longer life span of a mac, the fact that the mac life stan has been increasing over the last 5 or so years, and that most people swirch from a PC to a Mac in the middle of the PCs life while most people who switch from mac to pc do so at the end of the macs life you will see that that static market share really demonstrates growth by apple in their sub markets.

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07/25, 01:07am | report spam | close Reply |
It's 1:00 am

I have just read the above commentary where the word "Market Share" was repeated a zillion times, and my eyes have now officially glazed over.

I'm going to sleep.
zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz..huh what? I must have fallen asleep on the keybaord...........

Now then, what was I writing? Oh yeah.

I'm going to sleep.
zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

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07/25, 03:14am | report spam | close Reply |
Bean Counting . . . Think

"I'm guessing most Macs in the home and small office environment are used for a wider variety of uses for longer periods than the typical office peecee. I submit that the market share for Macs, based on utilization, is greater than that projected on a simple box count."

You are dead on, and Macs are undoubtedly used for a wider variety of things . . .

** I'll second both of these posts **
For example, if I go to the new Home Depot, they have Dells. But if you look at the tasks they serve, they have mono-chrome monitor function, for very basic sku# inputs. So if more "units" are being sold, it is only mindless mindshare to say it is actually marketshare . . . I mean, on what tasks are all these machines based upon, right?

:] Thanks for good innovation, Apple

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07/25, 04:00am | report spam | close Reply |
Hey b****

You ARE a b**** -you just switched from being a PC-using b**** to a Mac-using b****. If you ever switched to using Linux, you'd be a penguin b**** too. Please stop using a Mac and embarass the rest of us sane Mac users.

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07/25, 09:43am | report spam | close Reply |
Re: switching

Well why is a PC user here? Well I still have 1 mac... The main reason I 'switched' my other computer was the difficulty I had in moving to OS-X... Specifically:

- web sites that used to be accessible are no longer - not even in 9 - and I need them to do my work...

- mail did such a poor job importing my addresses (no groups - 10.1) I've given up trusting Apple for any future data management. (can you say Powertalk). Period.

- two perfectly good printers were orphaned in X but not XP

- X is much slower than 9

- X had (has) no uninstall, no system restore, etc.

X is gorgeous, but has been very difficult & expensive & I finally was driven to exploring the competition - I found it really has a lot that is good to offer especially for the 'money'...

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07/25, 11:03am | report spam | close Reply |
"he b****".

That's funny.
But, if you were to say that to my face, then I'd make you my b****.

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07/25, 11:32am | report spam | close Reply |
Re: Switching

X isn't slower than 9 - it animates window openings, and it does do a few more graphical things, but even on a 450mhz G3, it's not necessarily slower. And in some areas, like Disk-intensive tasks are much faster...

Mail doesn't handle any addresses. That's the address book, and it did get better in 10.2. Eudora was available for OSX, and it always handled groups... You used a different mailer in OS 9, why didn't you keep using it? There are other mailers available for OSX, some of them cost nothing...

Printers - well, I spose that's a valid complaint. Although printers in general are pretty cheap... My printer survived because I bought one that does postscript.

Why do you need an uninstall on the mac? X is about the same as earlier operating systems, where you can easily track down most applications' pieces and junk them - in fact it's easier, because they are not supposed to install all kinds of c*** in various system folders.

Some users bought into all the I-hate-OSX c*** that was being published all around (like on MacFixIt) - I never understood their complaints. The system worked from day 1 - it had most of the features that earlier operating systems did... minus CD burning, but did windoze have cd burning built in the OS at the time? Nope (That was done with bundled software...) so why all the complaining?

Sure 10.0 was slow, but it got fast enough for me in 10.1 and I'm pretty impatient with my computer, especially for operations that shouldn't take a "long" time to complete. As is, my iMac is old enough that it doesn't keep up with my applications the way that I would like it to (not to mention the slow video processing...), but the OS is fine.

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07/25, 01:15pm | report spam | close Reply |
Freaks

Freaks!

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07/25, 06:49pm | report spam | close Reply |
Freaks

f*** you loser.

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07/26, 01:43pm | report spam | close Reply |
Well..

this may mean that more computers where bought and more PCs were sold than Macs. Enough to to decrease the market share. It doesn't mean that people are backsliding to PCs.

Besides that what market are these studies looking at. I don't care that Macs are not being used as cash registars at Wal Mart.

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08/01, 09:32am | report spam | close Reply |
re- mac people

This is fantastic bullsh^t! Calm rational talk doesn't work with a PC user f@#k. They have an incredibly thick membrane over their frontal lobe whitch makes them the way they are: followers not individuals or leaders. Linux PC users are exceptions to this. They have true love for their OS on any platform. The PC Windows f@#k is just concerned about keeping up with the PC Love-F@#King JONSES! Windows users are like terrorists. They do whatever Allah-Miscro$oft wants them to do and they can�t be reasoned with. I know this because I have not met a single level headed PC F@#k in my life. Only people that have a PC and a Mac Can be talked to with a degree of common sense. So, in other words, to get through to a Windows F@#k-head, you need to verbally b**** slap them and squeeze out excrement on their logic in order to even make a dent in their a**-loving S*** eating skulls. It would be fine with me if no Windows user ever switched because if they did, I still would want to slip them between my big a** cheeks and squeeze out one and, during that process, grind down their bones to a putrid p�t� and have the local stray cats and dogs feast on it then vomit it back only to lap it up again then after an excruciating 24 hours of stomach pain, c*** it out on my front porch so I can look at it in sweet reflection as to my part in that creation.

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Switcher comments on campaign

updated 01:35 pm EDT, Thu July 24, 2003

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Hmm...

ha ha

I didn't like this guy..

Fair and Balanced ...

Think about it

Not

?

Re: think about it...

Re: ?

Re: Think about it

?

all i have to say is

Don't just count boxes

Don't just count

actually....

re:

re: re:

Marketshare won't grow

Elite?

mac people

It's all the same machin

RE: cfm-applications.com

bah

know others

supply

Switched to PC

Wrong

Silly Hatred

Meaningless numbers

I'm not a

"Wrong" I work in

market share?

It's 1:00 am

Bean Counting . . . Think

Hey b****

Re: switching

"he b****".

Re: Switching

Freaks

Freaks

Well..

re- mac people

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