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Apple's marketshare remains stagnant

updated 10:05 am EDT, Mon July 21, 2003

The Knight Ridder News Service reports that , referring to Apple's Switcher campaign it began last year: "With a year's worth of sales numbers under their belts, three major market research firms show roughly the same thing � Cupertino-based Apple is holding its ground, but the only PC company attracting a lot of switchers is Dell Computer... Research firms Gartner Dataquest and IDC show Dell climbing from about 15 percent of the worldwide PC market last summer to 17 percent this spring. Hewlett-Packard was a close second with about 16 percent. Apple stayed between 2 percent and 3 percent."

by MacNN Staff

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07/21, 10:20am | report spam | close Reply |
and this surprises who?..

Apples ads, IMHO, are pathetic.. The G5 ads don't give any specs any advanteges.. NOTHING... just a computer punching a hole through a house with Jeff Goldblum telling me its the fastest computer... and how is this supposed to change the minds of the millions who won't touch a mac because their underinformed or misinformed..? it wont.

Apple... people want to know WHY they're buying something... they don't want to just take your word for it.

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07/21, 10:26am | report spam | close Reply |
uphill battle

Apple's not only fighting against Windows' entrenched market share, but a lousy economy as well. With Windows PCs costing sometimes half as much as an equally-well-equipped Mac, it's hard to justify switching.

Of course, Apple's prices are justified and they keep the company profitable with the market share they have. Clearly Apple is looking towards the iPod and, soon, the iTunes Music Store to expand their market instead of cheaper iMacs. As long as they continue to make a profit, regardless of how they do so, Apple's shareholders are happy. In three years they'll probably be making *more* money with iPods and iTMS users than with their Macs. Such is the evolution of business.

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07/21, 10:33am | report spam | close Reply |
re:suprises who

AGREED!

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07/21, 10:38am | report spam | close Reply |
Misleading

Actually, I believe those numbers are misleading. In the last year, I have seen PC users around me in never before seen number buy macs. At the same time, I have seen many pro mac users wait hold off on purchases, expecting a machine like the G5. So the switchers are there, but instead of complementing traditional mac users, they have replaced them.

I say look at the numbers again in 6 months, and the picture will be quite different after sp many pro users will have upgraded to the new G5s.

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07/21, 10:38am | report spam | close Reply |
To add to that...

You put an Apple in somebody's pocket, you are more likely to put one on somebody's desk.

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07/21, 10:53am | report spam | close Reply |
Pricing..

Apple needs to get into the very low cost market to garner more market share. Two tiers of Apple products might do it.They could bring back the "apple line" or add another cheap product brand.

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07/21, 10:54am | report spam | close Reply |
re: and this surprises...

What the h*** did you want Apple to put in that ad?

"Available: 1.6GHz, 1.8GHz or dual 2.0GHz PowerPC 970 processors, 1GHz Front-Side bus with DDR RAM and NEW! Serial ATA hard drives"

Who, other than yourself and a bunch of techies, would understand anything like that? I understand that the pro market would love to hear that in the advertisements, but that advertisement was not geared towards the pro market. They're geared toward the home user (obviously, since the guy is getting blown through the wall of his house, not his office) and home users usually don't understand the benefits of Serial ATA and fast FSBs and stuff.

Pro users get their information on the web and from other pros. That's why Apple's got a mind-boggling breakdown of the G5 on the website and downloadable tech papers. Apple knows that, and you know where to go to get the inside scoop on the techie stuff.

What more can you say, other than "introducing the most powerful desktop computer ever" that would entice home users?

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07/21, 10:55am | report spam | close Reply |
re: misleading

I agree as I'm one of those Waiters (as in "waiting for the next big thing"). I'm anxious to update my ibook, but I don't want to make the jump until the next generation of Powerbooks becomes available. But while I was waiting and waiting summer came, I couldn't stand the suspense anymore and I bought a kayak...

So now I'll be waiting ANOTHER year till I get the money again.

We seem to be in a dithery, transitional time for Apple products. The Mac faithful know exactly what they want and they're largely willing to wait since the current machines can do the job adequately for a while, however much everyone may complain about them. But Apple's apparant marketting strategy of keeping future products largely secret to avoid cutting into current sales seems to have reached the end of its usefull life at least with the knowledgeable Mac users.

(please excuse my spelling if it's horrible)

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07/21, 10:59am | report spam | close Reply |
haha

lol, that was random!
"I'm anxious to update my ibook, but I don't want to make the jump until the next generation of Powerbooks becomes available. But while I was waiting and waiting summer came, I couldn't stand the suspense anymore and I bought a kayak..."

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07/21, 11:12am | report spam | close Reply |
Dell is a monster...

They really are a marketing, PC as commodity powerhouse. If you're in the PC market (not thinking about switching to mac) people WILL always check them out and their prices... They're cheap... don't get much, but they're cheap.

Apple held it's own. And increased its profit margins and dollar share of the PC pie. The next year should be very interesting.

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07/21, 11:47am | report spam | close Reply |
good

I hate switchers ;)

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07/21, 11:50am | report spam | close Reply |
Re:

Apple Computers are expensive. Products that are expensive are not oriented to the masses. Apple retained their market share, that's positive. My personal opinion is that Apple should come with an eBook, with good graphics processor, very quick CPU, high density screen, with out modem, with out cdrom/rw/dvd/etc and maybe 2 or 3 IO ports (USB,FW,Ethernet). On the Sofware side I think that MS GUI is more practical, ergonimical and needs less hw/sw resources that Aqua. I think that they should "only offer" a one button mouse or put on every desktop box a two button mouse. I think that there is still much work to be done that Apple gains market share. PD: I think also that all the mistery and rumors that flow the network with Apple related afairs (SW/HD releases) have some influence for potential Apple products custormers. This is only my 5 cents opinion. Kind Regards

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07/21, 12:03pm | report spam | close Reply |
Apple needs speed

Speed sells. Apple needs it.

The iMac needs to be cheaper. Cheap sells too.

PowerMacs don't build marketshare. iMacs do.

I'm an Apple user and I am NOT IMPRESSED with the ads. I think they suck.

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07/21, 12:11pm | report spam | close Reply |
Misleading Numbers

Although Apple's total marketshare numbers are about the same, they actually have been loosing marketshare (sales, not installed base) in the Pro area. This is being made up by an increase in marketshare in the Consumer segment. Assumptions can be dangerous. However, I would assume a slight to moderate bounce in their Pro numbers once the G5 ships. This, combined with their stronger Consumer numbers could spell success in future quarters, assuming that they can hold on to their numbers in other key areas (education, etc.)

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07/21, 12:16pm | report spam | close Reply |
What Apple needs to do..

*yawn* you pundits kill me, I mean, really, you do.
"Apple should.." "If I ran Apple.." "Apple needs to.."
Oh, SHUT THE h*** UP!
WHO on these boards runs Apple? WHo is privy to such insider info they not only know where Apple went wrong, but how to fix it?
If you (yes, YOU) knew that much, you'd be in Cupprtino, not prognaticating on some BBS....*LOL*."I'm gonna wait.." "Apple needs to change it's name.."
Please, with the nonsensical drivel. Only because you use a computer does not make one a savvy business mind. Sheesh, I'd go as far as to say what is driving Apple into 'the ground' is its lousy, finicky, stuck-up users who b**** AND MOAN about everything!
SHEESH!
Be HAPPY that you have the tightly engineered and designed computer.
But these is pathertic. And feel free to flame; I have a G4 tower and the 12''; I just don't feel like beating everybody to death about it.
Damn whiners.

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07/21, 12:19pm | report spam | close Reply |
Re: Apple needs speed

I'm an Apple user and I am NOT IMPRESSED with the ads. I think they suck.

Great. But who the h*** are you? The problem is most people DON'T know what's a good ad until they see it. Ask anyone (and I mean ANYONE) with even half a brain and they'll tell you the dumb-a** "Dell Dude" ads were idiotic, stupid, irritating, and just downright bad. Yet, for some reason, they sold computers. Some people liked them (nothing like dumbing down to the consumer).

BTW, those commercials never had the dell-dude going "Dude, you're getting a 3GHz dell!". Specs in TV ads suck. Only techies understand them, but, unfortunately, most TV viewers seeing the ads aren't techies (this is what you'd call "lousy ad targeting" - sort of like advertising tampons during a NASCAR race).

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07/21, 12:35pm | report spam | close Reply |
re ha ha

(way back on page one) my point is that the product isn't coming so I bought something else. My $2000 went elsewhere. so I was a potential "market share" number lost, even tho I'm a tried and true Mac owner.

I'm sure I'm not the only one.

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07/21, 12:38pm | report spam | close Reply |
Apple needs speed

I agree, Apple does a lousy job targeting the market with its ads. I think it is time to retire the "FLY" and get someone more recognizable to the young to middle market. Also, I notice that Apple likes to give price breaks to School Teachers and Federal Government Workers. Wow, now there is a group that really needs the price cut - they will make the market share soar. h***, I know a lot of people that don't nail the salary of a school teacher (spread over twelve months not nine). For sure they don't nail the money most Federal employees suck off the taxpayers. So, Apple, how about dropping the price 2-300 for the everyday, run of the mill, guy or gal that wants to increase your market share! Now, there is an idea. I love the Mac, yet I have a hard time selling something to someone that has already had the Dell hype and no way to cash in on the big money discounts.

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07/21, 12:42pm | report spam | close Reply |
Ads have worked

The non-tech consumer enjoys the Apple Ads. A relative of mine was at an Apple Store in LA, and she said she liked the ad with "the guy and the music player dancing", whereas the Mac Genius she talke to said that it was stupid. One can see how different groups of people would like or not like an ad. Apple's ads are well-targeted, because they appeal to the non-technical consumer. Slightly dorky ads with memorable people and catch phrases really stick in people's minds. I mean, even my mom remembers "Dude, you're getting a Dell!", when she doesn't know anything beyond the basics of computer operation.

Personally, I think the ads are well-done. I'm not sure how well the switcher campaign is working in practice. As others have said, the figures might not have increased because switchers are buying the Macs that current Mac owners were not buying. (Current Mac owners were waiting for the G5, etc.) If nothing else, I think Apple's switch campaign, iPod/iTMS, and Apple Stores have generated a lot of talk about Apple that Apple hasn't seen in a really long time. I think that's what's important.

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07/21, 01:02pm | report spam | close Reply |
at the end of the day

Only a shareholder should care what Apple's market share is anyway. As long is they have enough users to stay in business, I'm happy. And when I say business, I am referring to the business they have of creating the coolest/fastest/most powerful/most intuitive hardware and software in the entire world.

Apple has never kicked more a** than they are right now. Be happy, you have a Mac... let Bill Gates and Steve Jobs worry about market share.

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07/21, 01:22pm | report spam | close Reply |
Apple ads

Would Apple not be better telling people what their machines can do in their ads?

An example for the iMac would be showing someone take a movie, add in music from their CDs, photos from their camera and then burn them to DVD.

Surely that is a much better advert for a Mac than what they have today?

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07/21, 01:39pm | report spam | close Reply |
marketshare

market share is a bogus calculation based upon sales during a given time period....it does not reflect how many people currently use a Mac as their primary computer of choice

another thing is that market share is always represented as a percentage...so if the whole computer industry were to sell twice as many computers then Apple could double the number of Macs sold and marketshare would stay the same...likewise if only a third of the computers were sold...so Apple could do really well or really bad and marketshare would not reflect the change

my office is almost exclusively Mac, but we have not bought any new computers in the past 18 months...we probably will not buy any new computers for another year at least...until then our computer usage has no bearing on marketshare...meanwhile some Windows PC oriented companies replace their computers every 2 years...since Macs last longer, Macs get less marketshare

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07/21, 02:28pm | report spam | close Reply |
Consumer Share...

Their share of the consumer market has gone up! it was 2.4% and now it's up to 5.3% within 2 years. The slide has come in the pro arena... and we know that's gonna stop with the new G5.

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07/21, 02:36pm | report spam | close Reply |
PCs are NOT cheaper

I get such a kick out of all you people saying that Macs are so much more expensive then PCs, that simply is not true. I just had to order to computers for work, a PC and an iMac, and in order to get a comparable PC it is probably about $200 more. People really try shopping for a PC before they say PC are so cheap. Sure they advertise a $599 PC, but try getting one.

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07/21, 02:42pm | report spam | close Reply |
re: PCs are NOT cheaper

true that. not to mention $599 pc's are slow low end c***.

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07/21, 03:19pm | report spam | close Reply |
"Switch" not a failure

Sorry, but the "Switch" campaign was NOT a failure. As someone noted previously, there is a LOT of pent-up demand that hasn't been fulfilled in YEARS. A year from now Apple's "marketshare" (which is a VERY bogus number anyway) *will* be higher.

The purpose of the Switch campaign was to help change public perception of Apple (and that's clearly happened), to change the perception of Apple among GEEKS (and that has most definitely happened) and to increase Apple's consumer marketshare (it has doubled in the last two years).

The "Switch" campaign did not really try to change the minds of embedded IT people, because they're f****** hopeless. And though they did do one "Switch" ad from a small(ish) businessman, they didn't really go after the small-biz market either in that campaign.

But a bad economy coupled with a lack of truly NEW machines (particularly ones that could match/exceed PC standards all around, not just in Photoshop) was holding a h*** of a lot of Apple's pro BASE back from buying. Once the G5's are actually out, and the specs show that they really DO kick PC a** all over the place, Apple will do big business. And just as that initial wave of pent-up buying subsides, Apple will start moving the G5 (or a very souped-up G4) into the consumer line.

Bottom line: the next year or so will show modest growth and spotty success for Apple ... but wait till the economy recovers (ABB -- Anybody But Bush) and Apple will kick it into high gear.

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07/21, 03:19pm | report spam | close Reply |
Re: apple ads

An example for the iMac would be showing someone take a movie, add in music from their CDs, photos from their camera and then burn them to DVD.

Surely that is a much better advert for a Mac than what they have today?

Been there, done that. Like last year. Remember, guy on the plane mixing up music. Remember, guy putting together elopement video of wedding on beach. Remember, Jeff Goldblum dancing around in iMovie?

If apple put out ads like these again, people would be whining that they aren't advertising anything new.

Oh, and could one of you complainers about apple's ads give an example of what you'd like it to say? You say that it sucks, and doesn't give any info, so let's see what you'd like it to say.

And if anyone can give me an example of a commercial for a computer (or even software) that actually gives you any specification about what you can actually do with it, I'd appreciate it. The only commercials for the Wintel world that come to mind are the gateway cow, the interns, the dell dude, and ms's 'people flying through the air' XP commercials. No info in those.

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07/21, 04:01pm | report spam | close Reply |
market share is bogus

There are many reasons why the "market share" calculation is bogus, and should not be used:

1. Windows and Mac OS machines are not on the same economic cycle and are driven by completely different EXTERNAL factors. (i.e. Dell and Gateway's machine sales spike after MS releases a new version of the OS that older machines can't run.)

2. Apple has two distinct lines that focus on specific customers (Pro and consumer) whereas nearly every PC maker has those groups plus "dumb" terminals, cash registers and various other levels that bolster the sales numbers. (I have read several times that 20 percent of all Windows licenses are being used in "under utilized" areas such as call centers, as cash registers, monitoring network traffic etc. that would actually be more efficeint if they were a more streamlined OS ... and would require less frequent upgrades.)

3. Because of these very targeted markets, Apple is also more prone to the cycles of those customers (i.e. consumers spend more in December because of the holidays.)

4. The life span of the products is completely different. Kinda like saying that The New York Times sells more copies in a month than Time Magazine ...duh. (Note, NYT publishes daily, TM is monthly.)

5. Almost every PC maker designs and builds their machines expecting that they will be almost completely obsolete in 18 months (and of course, they market that way as well) ... whereas Apple has pretty much always gone to great lengths to ensure that anything they do can run on everything they have built in the last 4 or 5 years. (even iSight works on any G3 300 or better machine ... the last machine to have that chip was the ORIGINAL iBook in July of 1999 ... by then everything else was running faster chips.)

They really aren't the same animals ... but then again, if the media couldn't be negative, then what would they do with themselves?

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07/21, 04:09pm | report spam | close Reply |
RE: market share is bogu

Imagine how upset that people would be if they realized how many of PCs their companies replace every year (or even in their homes) purely because of poorly written apps and OSs. The guy above is right about call centers and many of the other machines companies use to just crunch numbers or monitor traffic. With a simple Linux installation and smartly written app, their machines could easily triple thir life cycles. That is if they use decent hardware, but then again, most PC manufacturesrs (see HP, Compaq, Dell et al) are so certain that their machines will be replaced winthin 30 months that they don't build them to last much longer than that. (Look at HP, they build printers that seem to last forever, but their CPUs hardly ever make it out of warranty!)

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07/21, 04:18pm | report spam | close Reply |
RE: market share is bogu

Some of what was said above is right, specifically about the "under utilized machines" that could expand their lifecycles by using a more appropriate set of OS and apps. But MS and Intel have spent billions brainwashing people into thinking that they have to have the fastest and newest to simply check e-mail. Heck, Intel was trying to convince people that haveing a Pentium would make the Internet faster! Nope. Try ditching the 14.4 modem, get a 56 or DSL and that will make it go faster!

Then again, with the way that most manufacturers buld their c*** now, it's just gonna fall apart in two years anyway ... look at HP, they can hardly build a CPU that lasts longer than their warranty, but their friggin HP Laserjet III, 4, 5s are going to outlast us all.

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07/21, 04:22pm | report spam | close Reply |
Commercials

After all these years of you guys complaining that Apple needed to focus on getting the mHz up, and that will sove everything (because all anyone ever looks at is speed when buying a PC) ... now they have the fastest machine and ate touting it you are complaining that it doesn't confuse the public with more specs?

Apple's commercial is simply saying "Hey, were the fastest, and the best looking, NOW WHAT'S YOUR EXCUSE?"

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07/21, 04:29pm | report spam | close Reply |
come on guys_

The topic here is not you (already a mac owner) buying another mac as to the "switcher " so you current mac owner don't count.

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07/21, 06:11pm | report spam | close Reply |
re: Maket Share is bogus

I agree with most of your message, but iSight requires a 600 Mhz G3 or better (or any G4). It also doesn't support any non-Apple G4 upgrades.

I know this because I have a blue & white 400 Mhz G3 upgraded with a third-party card to a 450 G4, and the iSight doesn't even attempt to work. Also, this iss what is says in the materials that came with the camera. Also, the camera doesn't work with my 2000-model graphite 466 iBook.

When my dual 2-Ghz G5 tower arrives in September, though, I'll be able to use it with that. :)

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07/21, 06:16pm | report spam | close Reply |
Equal loss offsets gain

My prediction: Apple may gain a bit of ground because of the faster new hardware and new look, but I think that they will continue to suffer an erosion to their business that will cancel it out; I believe this erosion will come from the education market and others people who aren't motivated to use OS X, which is doing poorly transition-wise (17% in 3 years).

To the poster in the comment about not being able to find a cheap PC, or that equal PCs are of equal cost: That isn't true. There are packages from Dell which include monitor and computer for about $600 or so, and they are of decent build quality. You can also put together a high-end PC yourself at about that price point that will outperform most Macs. Macs lost the hardware war a long time ago, and they will never hold a position of superioty in that respect for more than few months - the PC machine simply has more leverage. The only key difference is the OS, and Macs have demonstrated superiority there, but sadly, I don't think Apple will ever be more than a niche player in the computer game.

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07/21, 10:34pm | report spam | close Reply |
Mac market always small

The Mac market has always been small. When the Mac first came on the market DOS was the dominant platform. Over time those DOS folks saw the Mac interface and cried to Bill for something similar and Bill complied. All during this time the Mac segment remained small and in constant flux. We never had a chance to begin with. If the Mac had come out before DOS and had been marketed well things might have been different. Now the computer is becoming secondary in importance and for once Apple is moving early with the iPod. You'll note that both Gateway and Dell are changing their emphasis on the computer now. Gateway is selling TV's and Dell is dropping the word 'computer' from their name. The times they are a changing.

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07/22, 12:17am | report spam | close Reply |
RE: Equal loss offsets...

I dissagree with you because you cannot put together a high end PC for $600. Lets look at some numbers:

3.0 GHZ P4 512k 800mhz FSB - $400
CPU fan and bracket - $25
512 MB 400 mhz DDR Ram - $100
800mhz FSB MB - $180
60GB HD - $80
ATI Radeon 9800pro Video Card - $375
56k V.90 modem - $25
NIC - $10
Floppy drive - $20
DVD burner - $300
Firewire card - $40
Crappy metal case - $50
Good power supply - $90
Windows XP PRO - $200
Keyboard - $25
Mouse - $10
Soundcard -$50
---------------------------------
Total $1980 plus tax plus freight

if you shop around online and buy good quality components.
You also need to put a price on your time spent shopping for, assembling and troubleshooting all these components. Add to that time the time spent installing and debugging Windows, time spent downloading and installing driver updates, time spent getting an activation code from microsoft. If 5 hours seems like a safe but quick number (real numbers will vary can last days in a bad situation), and if you feel your time as a Windows technician is worth $50 an hour, add another $250 to the total initial cost.

The entry level G5 is around $2000 without any time wasted configuring and without having to troubleshoot the damn thing. And it is built to last lifetime with at least 5 years OS support.

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07/22, 12:29am | report spam | close Reply |
Mactivism

"Namorado" in Houston reminds all: word-of-mouth
person-to-person "advertising" is the best kind -
it reinforces the "sell the sizzle, not the steak"
ads seen on TV by giving personal experience and
recommendations of a trusted friend. But the one
website I repeatedly recommend and repeat here in
MaxcNN forums from time-to-time is an occasionally
updated site by a physics professor who found his
school system was gonna replace about 2500 Macs...
he gives convincing evidence through many studies
and research that Macs are more cost-effective, that
shelf-price is NOT what consumers should think about,
that their productive time is far more valuable.
Share http://www.macvspc.info with PC-users to re-
fute their arguments for continued ignorance.

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07/22, 01:49am | report spam | close Reply |
re: Mactivism

It is interesting how so many schools are needing to replace their macs because they are so old. Some schools still use performas and even earlier macs. The point is, the machines are very old, the schools definately got their money's worth and they are still able to educate youngsters with the machines. A downgrade to PC's in these schools would be financially devastating considering the dismal budget forecasts for public education. Going with Macs again makes perfect economic sense, and it is the tool of choice of the teachers who educate our little ones.

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07/22, 03:46am | report spam | close Reply |
Less Is Sometimes More

Dell is gaining market share because they are very quickly becoming the king of the bargin PC's. Dell provides you everything you need to be surfing the web and using productivity apps and playing all the new top of the line games for $500.

This is a market that Apple needs to get into. They need to do what needs to be done to drop the price of the entry level eMac down into the $500 range. If Dell can make money off of the $500 Dimension 2400 then Apple should be able to figure out a way to make money off of a $500 eMac.

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07/22, 10:52am | report spam | close Reply |
Is 'less' really 'more

The above poster had a good idea, as many do, and that is for Apple to compete in the sub-$600 level.
That's a good idea.
On paper.
But the reality is that if Apple did indeed enter that bargain-basement arena, it would undoubtedly HAVE to use inferior parts, or omit other Apple-stamped goodness. Example:
To make the iMac (h***, even the eMac) go from its current price point to the >$600 range, it would surely have to compromise on specs, hardware and R&D (well, not too sure about the R&D part). So, think then, what would have to come out of the e/iMac to make it reach that cellar? No Ethernet, no burning capabilities? C'mon; if Apple did that, people would b**** that Apple is "copying its pc counterparts by issueing substandard machinery with bullshit specs." And truly, WHO on this board would buy such a machine? From Dell, perhaps, but from Apple? We users have grown accustomed to paying just a bit more for true engineering genius.
Think about it:)

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07/23, 03:15pm | report spam | close Reply |
F@#K 'em

F@#K 'em. F@#K PC users. I have no use for them. Let them buy what ever sh@t they want. They're sheep with no individuality. They S@#K horse colon and stud urethra. The kinds of asses that buy pc are thoughtless mindless f@#ks that need someone to lead them around. I remember an older woman telling me that she bought a PC because it has more programs. This b**** I'm talking about only uses e-mail and the web. I asked her how many web browsers and e-mail clients she uses; she looked at me like I was crazy. I said who gives a F@#K how many programs are out there when the lot of them are sh@t that she wouldn�t use anyway. She then proceeded to slap me in the face and drove off to the nearest Apple store. I guess it was something I said.

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Some people..

..are hilarious. I ran into a woman at an Apple store. She didn't look like she ever owned a computer before so I struck up a conversation. At some point I asked her if she was thinking of buying a PC. She said "Heavens No! I don't want to buy a virus!". I am not sure what that meant, but I think she believes that a computer virus IS a PC! I didn't argue with her on that one! Maybe Apple should use this in their next ad-campaign slogan: "Don't buy a virus, instead buy a Mac". They could run this alongside their upcoming "Dell is just plain s***" campaign.

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599.00 eMac

On Apple's Hot Deals page you can buy a refurbished eMac for 599.00. Makes me wonder why Apple cannot offer eMacs this low at this configuration all the time. As people on this post have stated, and I agree with, PC manufactures have designed their basic equipment to last about 18 or so months. This has caused PC buyers to believe this is how long PCs last. Not the case with a Mac but how are they to know. If Apple were to make a very entry level PC for switchers to use kind of as a low risk, low impact on their pocket books, trial machine more people might try the switch and see what they have been missing and then in 18 months buy a more expensive machine.

Just my _uninformed_opinion_ on how to save Apple from the brink of financial disaster (please note the sarcasm) :-P

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Education Sales

Education sales, esp higher education, would be bolstered by an internet portal machine, like the one offered by lindows.com. Their machine is 170 dollars or so, and has no hard drive, just a cd-rom off which the operating system runs. This of course has no LCD, but add one for 200 (15 inch, is that reasonably priced?) and figure out a more elegant way to boot, let apple's design team have a field day, and we have a 300-400 dollar machine which is elegant, small, and cheap, which libraries would love. Schools might like it too. Would some sort of flash memory work for the OS? Just to load it into RAM... Well, I don't know enough about it. It would run only internet, and maybe some .mac apps on it. Like the network appliances everyone was excited about a few years ago.

Or, an "ebook" like an earlier poster recommended. But it would have to be TINY like a little wider than half a sheet of xerox paper, and very slim. Use an iPod hard drive, some wireless connections and a firewire port, and sell it to pro users who can't decide between a desktop and a laptop, so they buy both. It wouldn't be a main computer, so it wouldn't need cd rom etc., would be cheaper, but would allow the user to work on their files within a full OS X while away from their main computer. Granted, "syncing" video files would be tough, but over firewire 800, the whole HD could be synced. Don't offer any external add-ons, just sell it as a desktop accessory. Then --this is a crazy one i'll just toss in there-- make it PC compatible somehow. Just let it mount and sync with a PC program, iTunes-esque, and let Windows users sync mail, word docs, etc. This would become a bridge product like the ipod, and would be very good as a status symbol. Very sleek, 1/2 inch thick.

Okay, I'm done.

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starting new video busine

hi folks...my name is jeffrey lonewolf. i am on the injured list at work and am working with vocational-rehabilitation to get a video production business started.
what my needs are is some company to burn quanities of cd's from my master cd's. they target tourism and the music industry. i also need to know if you also print the booklet inserts and final packaging for them to go on the market. any info you can send to guide me thru this would be greatly appreciated.....sincerely, jeff lonewolf

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09/25, 10:38pm | report spam | close Reply |
Marketshare is a minomer?

When Apple makes 25% or more on each computer it sells, it kills the 3-5% for each Dell sold?

Jeff

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Apple's marketshare remains stagnant

updated 10:05 am EDT, Mon July 21, 2003

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