Investor's Business Daily talks about the to its overall growth, given the lack of publicity at more popular consumer electronics outlets (Best Buy, Circuit City, etc.) and the higher price tags on Macs. The report talks about a declining overall marketshare, despite improvement in the consumer segment: "Apple's slice of the overall U.S. PC market shrank to 2.9% in the first quarter, down from 3.2% two years earlier, says market tracker International Data Corp. But Apple has gained in consumer PC sales, especially with notebook computers. Apple's share of U.S. consumer PC unit sales rose to 3.4% in the first quarter, up from 1.9% two years earlier. Its share of dollars spent on consumer PCs rose from 2.3% to 5.2%."

Meanwhile, Computerworld reports that Apple has signalled its intent to play hardball in courting the Australian government and military space, while Wireless Supersite talks about the iPod as the key to maintain the Mac as the digital hub, but says that the iPod could be improved with BlueTooth technologies: "It's the little white lynchpin in Apple's strategy to capitalize on digital media and the first non-Macintosh product that Apple has bet big on since the Newton."

by MacNN Staff