updated 09:00 am EDT, Tue July 15, 2003
Volkswagen and Apple have partnered to provide 2003 New Beetle sedan buyers with a . Volkswagen and Apple have dubbed the new initiative "Pods Unite." The pairing begins today and will be featured prominently in a TV, local radio and newspaper, nationwide print, broadcast media and e-commerce campaign, through the end of September. Sleek iPod displays will also adorn Volkswagen dealer showrooms. Volkswagen's iPod connectivity kit completes the pairing, with the ability to create and remotely access a road-ready digital music library. Together, the estimated retail value of the iPod (15GB) and VW connectivity kit is about $600.