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Apple, Volkswagen launch "Pods Unite"

updated 09:00 am EDT, Tue July 15, 2003

Volkswagen and Apple have partnered to provide 2003 New Beetle sedan buyers with a . Volkswagen and Apple have dubbed the new initiative "Pods Unite." The pairing begins today and will be featured prominently in a TV, local radio and newspaper, nationwide print, broadcast media and e-commerce campaign, through the end of September. Sleek iPod displays will also adorn Volkswagen dealer showrooms. Volkswagen's iPod connectivity kit completes the pairing, with the ability to create and remotely access a road-ready digital music library. Together, the estimated retail value of the iPod (15GB) and VW connectivity kit is about $600.

 
Previous Comments

Mm kay

07/15, 09:14am reply

Cool, but sooooo Apple. Right up there with that completely useless $600 (or whatever it was) iPod jacket, which sold about 3 units (Steve, Steve's mother, and Steve's cat.) Never mind making a cheap 2-5 GB iPod people can actually afford, iPod would look kickass in a Beatle, so let's make people buy that!

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deja-vu?

07/15, 09:17am reply

this article is interesting -- there was word of apple bundling iPods with VW's when the iPod first came out... there was even talk of an in-dash cradle for the iPod... kinda like a jetta iPod edition much like the now-defunct(?) jetta Trek. i can't imagine VW not having an elegant solution for mounting the ipod in the car... anyone know how they plan on doing it?

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Damnit..

07/15, 09:34am reply

I want a complimentary 2004 VW Beetle TDI when I purchase my new iPod!

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Could be nifty

07/15, 09:42am reply

I'd love something like this for my Audi S4, and there's a good chance any connection kit for a VW would work in an Audi, too. I'd really like something better than a cell phone cradle for my iPod!

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Connection kit?

07/15, 09:54am reply

I have the Beetle and the iPod, I wonder if I can just buy the connection kit!

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New Beetle is not a sedan

07/15, 09:58am reply

The New Beetle only has two doors, so it cannot be a sedan. It's a coupe or hatchback.

-Jason

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good idea Mmkay

07/15, 10:13am reply

Why doesn't Apple release a 1 gig & 5 gig model so more people could afford to buy these things. $150 for a 5 gig, $99 for a 1 gig....

whatever I'm smoking works.

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I'm doomed

07/15, 10:14am reply

..to always love the underdog. I love Apples and VWs, both groups widely misunderstood by the public as underpowered and problematic.

Still the best buys for their money.

VW Passat 2002.5 30v V6 manual
Dual 500 1.5gb RAM
12" PB

...coming soon V8 Toureg

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must be early

07/15, 10:19am reply

the jacket isnt made by apple. its made by burton. and, it probably sold to THIER parents...not steve's ;)

and, a sedan is defined only in part by the number of doors. that is, a sedan may have 2 or 4 doors, and must have a rear seat.

i have a '64 beetle and an old reel to reel, is there any cable i can buy?

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VWs suck so badly.

07/15, 10:21am reply

Especially the 1.8 turbos. Ask any Audi A4, Jetta, Golf, blah blah blah owner (VW owns Audi). Quality control is a foreign concept to these cars.

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